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Strong Envelope for Passport

Fail

Demand is soft, at -24.4% this quarter, so Strong Envelope for Passport is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£60K/yr47K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
71%top-5 click share · 12 brands · 19 sellers

Flapen Score

Strong Envelope for Passport against its category

The dotted line is the Business, Industry & Science average. Past it, Strong Envelope for Passport is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Envelope for Passport market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strong Envelope for Passport 47K times last year and spent an estimated £60K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
18.1%
Market size, estimated
£60Ka year
Top search term
strong envelope for passport8K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £1.39 to £20.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.16 that is £4K to £5K a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£1.39–£20.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #35 within Packaging & Shipping Supplies. It carries 568 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
1.0%
Average rank
#35in Packaging & Shipping Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
568per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Strong Envelope for Passport products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

13%

  • Postmaster46%
  • Double Dragon13%
  • Iedahcit Packaging9%
  • iSOUL8%
  • Navoys7%
  • ARPAN4%
  • Open — no brand owns it (6 brands, 13%)

Search terms

Top Strong Envelope for Passport search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strong envelope for passport8K/yr
  • a5 hardback envelopes7K/yr
  • passport envelope7K/yr
  • a5 do not bend envelope5K/yr
  • do not bend envelopes a56K/yr
  • passport envelope shipping4K/yr
  • a5 cardboard envelopes3K/yr
  • hard back envelopes a53K/yr
  • cardboard envelopes a53K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Envelope for Passport

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.01

These were a bit bigger rhan i thought

Not as big as expected

Quality-Overall10%−0.13

the envelope quality was disappointing

Poor quality

Very poor quality which ripped when sealing

Erasability8%+0.19

This cannot be erased or wiped away so there is not excuse once its left your hands for anyone to alter its shape

Value For Money8%+1.30

Expensive when purchased in a pack of ten

My only issue is with the price

Flexibility7%0.00

Review of A4 do not bend envelopes

Perhaps it feels stiffer because of the small size

Love

Quality-Overall26%−0.13

They seem to be well made and very sturdy

No complaints

Decent Quality

Value For Money18%+1.30

Excellent value for money

Good value

good value

Advertised Vs Actual Product15%+0.37

As shown

Exactly what was advertised

As described

Size-Overall6%−0.01

just the right size

Great as described fit for purpose

not too big/small

Strength4%+0.39

Stronger than i first thought

These envelopes are sturdy

Strong envelopes

Return

0.4% Return rate 83% Fixable by listing

Size-Overall80%▆▆▇▇█▆

These were a bit bigger rhan i thought

Not as big as expected

Quality-Overall5%▁█▃▃▁▄

the envelope quality was disappointing

Poor quality

Very poor quality which ripped when sealing

Strength4%▁▁█▅▁▇

I will add that they are not the most sturdy out of the options I've tried

Some I have had in the past havent been very strong

Functionality-Overall2%▁▁▁▁▁█
Compatibility-Overall1%▁█▁▁▁▁

FAQ

Common Strong Envelope for Passport questions

Answered from the same tracked data.