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Strep a Test Kit

Fail

The top 5 products take 96% of clicks, so Strep a Test Kit is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£43K/yr27K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
96%top-5 click share · 6 brands · 11 sellers

Flapen Score

Strep a Test Kit against its category

The dotted line is the Business, Industry & Science average. Past it, Strep a Test Kit is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strep a Test Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strep a Test Kit 27K times last year and spent an estimated £43K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Mar–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
15.5%
Market size, estimated
£43Ka year
Peak month
December2.0× the quietest month
Top search term
strep a test kit9K searches a year

02 · Price

A sale here is worth £10.23.

Listings sell for £10.23 on average, from £5.41 to £16.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.23 that is £3K to £5K a year per listing.

Average price
£10.23under the $15 to $100 sweet spot
Price range
£5.41–£16.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 49.6% of listings are out of stock. The average listing ranks #48 within Professional Medical Supplies. It carries 59 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
49.6%
Average rank
#48in Professional Medical Supplies
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
59per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Strep a Test Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Newfoundland37%
  • Prima20%
  • Cwhole20%
  • Valuemed13%
  • getTested7%
  • AREA LAB4%

Demand

Strep a Test Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Strep a Test Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strep a test kit9K/yr
  • strep throat test kit8K/yr
  • rapid strep throat test6K/yr
  • strep test4K/yr

Reviews and returns

What reviews say buyers love and hate about Strep a Test Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.47

two of them were faulty so turned out very expensive

Waste of money

Functionality-Overall29%−0.47

Not working

Moist/Dry14%−0.20

Reagent was dry

Instructions/User Manual/Troubleshooting14%−0.20

I must admit I just assume it's down to people not following the instructions correctly

Design-Overall5%−0.06

Im not sure if the kit was faulty or if theres an issue with the design

Love

Accuracy-Overall100%+4.90

Seems accurate

Return

0.7% Return rate 0% Fixable by listing

Functionality-Overall60%█▅▁▁█▁

Not working

Quality-Overall20%▁▁█▁▁▁
Leak-Proof20%▁█▁▁▁▁

FAQ

Common Strep a Test Kit questions

Answered from the same tracked data.