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Stethoscope

Fail

Demand is soft, at -28.2% this quarter, so Stethoscope is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£469K/yr330K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
69%top-5 click share · 9 brands · 14 sellers

Flapen Score

Stethoscope against its category

The dotted line is the Business, Industry & Science average. Past it, Stethoscope is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stethoscope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stethoscope 330K times last year and spent an estimated £469K. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £469K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
5.5%
Market size, estimated
£469Ka year
Peak month
October2.1× the quietest month
Top search term
stethoscope220K searches a year

02 · Price

A sale here is worth £25.91.

Listings sell for £25.91 on average, from £3.36 to £84.43. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £25.91 that is £13K to £19K a year per listing.

Average price
£25.91inside the $15 to $100 sweet spot
Price range
£3.36–£84.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Professional Medical Supplies. It carries 17,010 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#15in Professional Medical Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,010per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Stethoscope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£94K£141K£188K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Scian33%
  • Timesco23%
  • MDF Instruments17%
  • Littmann13%
  • Valuemed4%
  • Timesco/Merlin Medical4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Stethoscope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Stethoscope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stethoscope220K/yr
  • stethoscope for doctors40K/yr
  • stethoscopes26K/yr
  • stethoscope for nurse22K/yr
  • toy stethoscope7K/yr
  • stethoscope for kids6K/yr
  • kids stethoscope4K/yr
  • stethescope2K/yr
  • stethascope2K/yr

Reviews and returns

What reviews say buyers love and hate about Stethoscope

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall29%−0.16

Not working

doesn't work

Does not even work

Quality-Overall21%−0.07

I would not expect premium quality

low quality

Not good, unfortunately

Weight Heavy7%+0.29

Just a bit more heavy

Size-Overall7%−0.02

Basically not fit for purpose

Tight fitting

Comfort-Overall6%+0.66

you need to have it pointing in the right direction for comfort otherwise not that good

so it may not be the most comfortable for longer use

Love

Quality-Overall49%−0.07

it surprised me as it was at that level of clarity

Good quality

Great item

Value For Money13%+1.11

Decent for the price

Good for the money

Worth the price

Advertised Vs Actual Product8%+0.65

As advised

Gets the job done

Looks just as it does in the photos

Efficiency6%+0.89

Works well

Working perfectly

Strength4%+0.58

Very effective

Return

1.6% Return rate 23% Fixable by listing

Functionality-Overall29%▇▄█▇▅▇

Not working

doesn't work

Does not even work

Quality-Overall21%▆█▃▇█▅

I would not expect premium quality

low quality

Not good, unfortunately

Size-Overall10%▁▇▇█▃▁

Basically not fit for purpose

Tight fitting

Color9%▁▅█▂▇▁
Value For Money5%█▄▅▁▁▆

FAQ

Common Stethoscope questions

Answered from the same tracked data.