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Sterile Water

Fail

Prices span $4.27–$15.03, mostly outside the sweet spot, so Sterile Water is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£33K/yr61K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
87%top-5 click share · 9 brands · 29 sellers

Flapen Score

Sterile Water against its category

The dotted line is the Business, Industry & Science average. Past it, Sterile Water is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterile Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sterile Water 61K times last year and spent an estimated £33K. The top 5 brands take 87% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
7.4%
Market size, estimated
£33Ka year
Peak month
May1.6× the quietest month
Top search term
sterile water53K searches a year

02 · Price

A sale here is worth £7.42.

Listings sell for £7.42 on average, from £4.27 to £15.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.42 that is £4K to £6K a year per listing.

Average price
£7.42under the $15 to $100 sweet spot
Price range
£4.27–£15.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #58 within Occupational Health & Safety Products. It carries 610 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
3.9%
Average rank
#58in Occupational Health & Safety Products
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
610per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Sterile Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

29

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

9%

  • Baxter45%
  • Cow19%
  • General Medi13%
  • Safety First Aid Group6%
  • VSafety5%
  • Charm Foot4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Sterile Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Sterile Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sterile water53K/yr
  • sterilised water5K/yr
  • sterile water for irrigation3K/yr

Reviews and returns

What reviews say buyers love and hate about Sterile Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use25%−0.19

Difficult to open

i cant open it

Size-Overall25%−0.06

Small size

Be aware this is a very small 1.1 litre bottle

I didnt expect its only a small bottle

Taste-Overall16%+0.32

No taste

off tastes either

Natural Resource Wastage6%−0.06

Can be waste of product

Leak-Proof6%

Cap leaks

Love

Ease Of Use21%−0.19

Easy to use

Handy little bottles

Practical

Value For Money18%+1.09

Good value

Good value and quality good suppy really good to keep in the medicine cabinet

Great value

Quality-Overall15%+1.27

Great product

Quality, purity and value

nevertheless the product is good

Size-Overall8%−0.06

Perfect size for what I want

Perfect size container for cupboard storage

Excellent fitting arrived quickly and long lasting

Advertised Vs Actual Product5%+0.39

is exactly as it is described

As described and good value

Return

0.3% Return rate 71% Fixable by listing

Size-Overall51%▆▃█▇▆▃

Small size

Be aware this is a very small 1.1 litre bottle

I didnt expect its only a small bottle

Advertised Vs Actual Product12%██▁▆▁█
Value For Money11%▁█▁▁▄▃
Leak-Proof5%▁▁▁▁█▆

Cap leaks

Certifications3%▁█▁▁▅▁

FAQ

Common Sterile Water questions

Answered from the same tracked data.