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Steri Strips

Fail

Prices span $2.11–$8.46, mostly outside the sweet spot, so Steri Strips is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£363K/yr372K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
82%top-5 click share · 11 brands · 40 sellers

Flapen Score

Steri Strips against its category

The dotted line is the Business, Industry & Science average. Past it, Steri Strips is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steri Strips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steri Strips 372K times last year and spent an estimated £363K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

20.4% of searches ended in a purchase last week.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
20.4%
Market size, estimated
£363Ka year
Peak month
May1.5× the quietest month
Top search term
steri strips171K searches a year

02 · Price

A sale here is worth £4.78.

Listings sell for £4.78 on average, from £2.11 to £8.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £4.78 that is £19K to £24K a year per listing.

Average price
£4.78under the $15 to $100 sweet spot
Price range
£2.11–£8.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£19K–£24K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #115 within Professional Medical Supplies. It carries 1,414 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#115in Professional Medical Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,414per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Steri Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£218K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

40

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

13%

  • Cutiderm40%
  • 3M19%
  • Nexcare10%
  • Safe & Sound8%
  • Posi Pulse5%
  • fitmedix5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Steri Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Steri Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steri strips171K/yr
  • butterfly stitches47K/yr
  • wound closure strips32K/yr
  • steri strips skin closures19K/yr
  • steristrips14K/yr
  • steri-strips16K/yr
  • skin closure strips11K/yr
  • sterile strip7K/yr
  • steristrips wound closures10K/yr
  • paper stitches7K/yr

Reviews and returns

What reviews say buyers love and hate about Steri Strips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness45%−0.36

Do not stick

are very sticky

Not sticky

Quality-Overall10%+0.46

Disappointed in this products performance

Poor quality

Absolute rubbish

Value For Money6%+0.86

Very poor for the money

Waste of money

Misleading and overpriced

Functionality-Overall5%−0.04

They dont work

Do not properly do the job - they come off easily

that didnt work

Allergies4%+0.24

Im allerguc to plasters

She does have an allergy to fabric plasters

Love

Quality-Overall15%+0.46

Great value, huge quantity and great quality steri strips

Excellent product

Good quality

Value For Money13%+0.86

Good value

Reasonable price for what they are too

Good value for money

Ease Of Use11%+0.89

Easy to use

Always handy to have

Very easy to use, they come in an easy to open box with excellent functionality

Adhesion/Stickiness11%−0.36

They adhere well

Good Adhesion

Stick well

Advertised Vs Actual Product6%+0.48

works as advertised

Did the job

Works as expected

Return

0.1% Return rate 13% Fixable by listing

Adhesion/Stickiness41%▁▄▅▆▅█

Do not stick

are very sticky

Not sticky

Advertised Vs Actual Product13%▁█▁▁▁▁

Misleading and overpriced

Rubbish, won't stick so not good for intended purposes advertised

Quality-Overall13%▁▁▁█▅▆

Disappointed in this products performance

Poor quality

Absolute rubbish

Functionality-Overall9%▁█▇▁▁▁

They dont work

Do not properly do the job - they come off easily

that didnt work

Value For Money9%█▁▁▁▁▁

Very poor for the money

Waste of money

Misleading and overpriced

FAQ

Common Steri Strips questions

Answered from the same tracked data.