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Stanley Cup Lid

Fail

Prices span $4.65–$12.82, mostly outside the sweet spot, so Stanley Cup Lid is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£52K/yr231K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
68%top-5 click share · 14 brands · 16 sellers

Flapen Score

Stanley Cup Lid against its category

The dotted line is the Business, Industry & Science average. Past it, Stanley Cup Lid is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Cup Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Cup Lid 231K times last year and spent an estimated £52K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
3.2%
Market size, estimated
£52Ka year
Peak month
January1.9× the quietest month
Top search term
stanley lid40K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £4.65 to £12.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.02 that is £2K to £4K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£4.65–£12.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #132 within Food Service Equipment & Supplies. It carries 115 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
27.2%
Average rank
#132in Food Service Equipment & Supplies
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Stanley Cup Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Padonco38%
  • Maxricus17%
  • AYESY11%
  • sesameless7%
  • NAYAGOGO6%
  • LIAMGUS4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Stanley Cup Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Stanley Cup Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley lid40K/yr
  • stanley cup lid38K/yr
  • stanley cup lid replacement19K/yr
  • stanley flip straw lid16K/yr
  • stanley replacement lid19K/yr
  • stanley lid leakproof17K/yr
  • stanley flip lid8K/yr
  • stanley lid replacement9K/yr
  • stanley cup flip lid6K/yr
  • stanley leak proof lid11K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Cup Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof33%

leak all the time

Absolutely NOT leakproof

they have leaked

Ease Of Cleaning15%−0.10

Arrived dirty

Not easy to clean though so after so long

Very hard to clean

Size-Overall13%+3.43

Doesnt fit nitro flasks

doesnt fit

This product doesnt not fit

Compatibility-Overall5%−0.12

Lid doesnt fit Stanley properly

Functionality-Overall3%−0.06

Doesnt work

Love

Size-Overall35%+3.43

Great fit

They fit the cups perfectly

Perfect fit excellent replacement for original

Leak-Proof23%

No leaks

They dont leak unless turned completely upside down and shook

Stanley Cup Lid Leakproof

Quality-Overall11%−0.12

Good quality and comes with lots of accessories,

The quality feels decent enough for a replacement

Great product

Ease Of Cleaning6%−0.10

Easy to clean

The detachable design makes them easy to clean as well

They are easy to clean

Ease Of Use5%+0.14

So easy to use

I find it easy to twist the lid off than the original lids which is a big plus

Return

2.7% Return rate 87% Fixable by listing

Size-Overall80%▇███▇█

Doesnt fit nitro flasks

doesnt fit

This product doesnt not fit

Color6%█▃▂▄▄▄
Leak-Proof6%▅▄▆▅█▄

leak all the time

Absolutely NOT leakproof

they have leaked

Compatibility-Overall3%▅█▆▇▃▆

Lid doesnt fit Stanley properly

Defective Material/Parts1%▁█▃▃█▇

FAQ

Common Stanley Cup Lid questions

Answered from the same tracked data.