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Stanley Cup Lid

Fail

Prices span $4.65–$12.82, mostly outside the sweet spot, so Stanley Cup Lid is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£52K/yr231K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
68%top-5 click share · 14 brands · 16 sellers

Flapen Score

Stanley Cup Lid against its category

The dotted line is the Business, Industry & Science average. Past it, Stanley Cup Lid is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Cup Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stanley Cup Lid 231K times last year and spent an estimated £52K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
3.2%
Market size, estimated
£52Ka year
Peak month
January1.9× the quietest month
Top search term
stanley lid40K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £4.65 to £12.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.02 that is £2K to £4K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£4.65–£12.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #132 within Food Service Equipment & Supplies. It carries 115 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
27.2%
Average rank
#132in Food Service Equipment & Supplies
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Stanley Cup Lid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

16%

  • Padonco38%
  • Maxricus17%
  • AYESY11%
  • sesameless7%
  • NAYAGOGO6%
  • LIAMGUS4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Stanley Cup Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Stanley Cup Lid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stanley lid40K/yr
  • stanley cup lid38K/yr
  • stanley cup lid replacement19K/yr
  • stanley flip straw lid16K/yr
  • stanley replacement lid19K/yr
  • stanley lid leakproof17K/yr
  • stanley flip lid8K/yr
  • stanley lid replacement9K/yr
  • stanley cup flip lid6K/yr
  • stanley leak proof lid11K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Cup Lid

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Leak-Proof”
2.7%of orders come back
“leak all the time”
A buyer, on “Leak-Proof”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stanley Cup Lid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data