Is stanley cup lid profitable to sell on Amazon United Kingdom?

The niche generates £52K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (38/100).

How competitive is the stanley cup lid niche?

14 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in stanley cup lid?

Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Size-Overall. The return rate is 2.7%.

When does demand for stanley cup lid peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the stanley cup lid niche?

Listings span £4.65–£12.82; the average listing price is £7.02 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.

stanley cup lid

Skip it

Prices mostly outside the sweet spot ($4.65–$12.82) — this niche doesn't clear our bar today.

Review moat

Great115

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.02

avg listing price — sweet spot $15–$100

Market size

Bad£52K

£52K/yr · 231K searches

Price range

Bad£4.65–£12.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, stanley cup lid is a £52K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

stanley cup lid market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £56K–£70K; units × avg price
Conversion rate: 3.2%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 27.2%
Avg brand age: 16 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

Padonco38%
Maxricus17%
AYESY11%
sesameless7%
NAYAGOGO6%
LIAMGUS4%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -5.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top stanley cup lid search terms

stanley lid40K/yr -5.0%2.9% conv.
stanley cup lid38K/yr -15.7%3.3% conv.
stanley cup lid replacement19K/yr +22.3%2.4% conv.
stanley flip straw lid16K/yr +18.4%1.8% conv.
stanley replacement lid19K/yr -18.3%2.3% conv.
stanley lid leakproof17K/yr -23.7%3.4% conv.
stanley flip lid8K/yr +48.3%1.1% conv.
stanley lid replacement9K/yr -8.5%3.0% conv.
stanley cup flip lid6K/yr +10.4%2.1% conv.
stanley leak proof lid11K/yr -28.7%2.8% conv.

All search terms

Top stanley cup lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Padonco 2 PCS 40oz Flip Straw Leak Proof Cup Lid forStanley H2.0 Quencher Lid Replacement 40 oz forStanley Cup Accessories ProTour Spill Proof StrawCover for Travel Gym Daily Use (Beige+White)

Padonco£7.054.3★197 rev

40oz Leakproof Lids forStanley Cup - Tumbler Detachable Flip Straw Lid Lids Replacement Cup Accessories ProTour H2.0 Quencher Spill Proof StrawCover for Travel Sports Daily

Maxricus£7.154.2★211 rev

AYESY Leak Proof Lid for Stanley Cup 2 Pack 40 oz Tumbler Flip Straw Lid Replacement fit for Stanley Quencher Detachable Spill Proof Splash Resistant Travel Tumbler LidsPortable

AYESY£8.684.0★105 rev

Padonco 2 PCS 40oz Flip Straw Leak Proof Cup Lid forStanley H2.0 Quencher Lid Replacement 40 oz forStanley Cup Accessories ProTour Spill Proof StrawCover for Travel Gym Daily Use (Beige)

Padonco£7.124.3★197 rev

Stanley 2 Pcs Cup Accessories 40 Oz Tumbler Lids Spill Proof and Splash Resistant Compatible with Stanley 40oz Cup Straw Hole

NAYAGOGO£6.214.2★93 rev

Newest

by launch date

Stanley Cup Lid Leakproof Replacement Flip Straw Lid for Stanley Quencher H2.0 1.2L with 2 Silicone Straws Removable for a 360 Clean

UNOLIGA£6.652 rev

2mo ago

2PCS 40oz Leakproof Lid Replacement for Stanley Cup 40oz Quencher H2.0 ProTour Tumbler Flip Straw Lid Detachable Spill Proof Splash Resistant Tumbler Lids Reusable Top Cover for Travel & Daily Use

Pretify£6.541 rev

4mo ago

Bagtopia 40oz Cup Lid Replacement Leakproof Flip Straw Tumbler Detachable Lid Compatible with Stanley Quencher H2.0 Cup Accessories for Travel Sports Daily 2 Pack White

Bagtopia£6.2914 rev

6mo ago

2 PCS Leakproof Cup Lid with Plastic Straw Replacement for 40oz Tumbler 3.94in Tumbler Flip Straw Lid Reusable and Easy to Drink Compatible with Stanley Cup Accessories

SHUNYABEI£4.6514 rev

1y ago

2 Pcs Leak Proof Lid for Stanley Cup Flip Straw 40 oz Tumbler Flip Straw Lid Replacement for Stanley Quencher Leakproof 40 oz Cup Tumbler Cover Accessories with 4 Straws & 1 Cleaning Brush

Bbtcxjs£5.0517 rev

1y ago

What buyers say about stanley cup lid

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall35%

“Great fit”

Leak-Proof23%

“No leaks”

Quality-Overall11%

“Good quality and comes with lots of accessories,”

Ease Of Cleaning6%

“Easy to clean”

Ease Of Use5%

“So easy to use”

Value For Money4%

“Good value for money”

Color3%

“the colour matches the photos”

Advertised Vs Actual Product1%

“Does the job”

Portability1%

“making it much easier to transport when walking”

Durability1%

“Built to last”

What buyers complain about

Leak-Proof33%

“leak all the time”

Ease Of Cleaning15%

“Arrived dirty”

Size-Overall13%

“Doesnt fit nitro flasks”

Compatibility-Overall5%

“Lid doesnt fit Stanley properly”

Functionality-Overall3%

“Doesnt work”

Instructions/User Manual/Troubleshooting3%

“however there are no concise instructions”

Quality-Overall3%

“Terrible quality”

Advertised Vs Actual Product3%

“they both don't do as they were promoted to”

Maintenance And Repair3%

“had to bin it”

Value For Money1%

“I hate that I have to buy these for an already expensive Stanley cup”

Top return reasons

Size-Overall80%

Color6%

Leak-Proof6%

Compatibility-Overall3%

Defective Material/Parts1%

Ease Of Use1%

Functionality-Overall1%

Quality-Overall1%

Advertised Vs Actual Product0%

Mechanism Issues0%

Common questions

Is stanley cup lid profitable to sell on Amazon United Kingdom?: The niche generates £52K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (38/100).
How competitive is the stanley cup lid niche?: 14 brands and 16 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in stanley cup lid?: Top complaints mined from reviews: Leak-Proof, Ease Of Cleaning, Size-Overall. The return rate is 2.7%.
When does demand for stanley cup lid peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the stanley cup lid niche?: Listings span £4.65–£12.82; the average listing price is £7.02 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.