Skip to content

Spray Mop

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -17.4% this quarter, so Spray Mop is a Maybe.

Flapen Score
58
58 / 100
Top 15% of 740 Business, Industry & Science niches · +9 vs the category median of 49
Market size
£908K/yr772K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
48%top-5 click share · 15 brands · 54 sellers

Flapen Score

Spray Mop against its category

The dotted line is the Business, Industry & Science average. Past it, Spray Mop is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spray Mop 772K times last year and spent an estimated £908K. The top 5 brands take 75% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 772K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £908K a year.

Searches, last 12 months
772K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
9.3%
Market size, estimated
£908Ka year
Peak month
January1.4× the quietest month
Top search term
spray mop510K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £8.49 to £28.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £12.65 that is £16K to £19K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£8.49–£28.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #23 within Janitorial & Sanitation Supplies. It carries 4,578 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#23in Janitorial & Sanitation Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,578per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Spray Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£91K£136K£182K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

54

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

21%

  • MEXERRIS20%
  • DARIS20%
  • MANGOTIME18%
  • Enigma10%
  • BUUROOHM8%
  • Vileda4%

Demand

Spray Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Spray Mop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spray mop510K/yr
  • spray mops for floors111K/yr
  • floor mop with spray19K/yr
  • spray mops18K/yr
  • mop spray15K/yr
  • mop with spray12K/yr
  • mops spray for cleaning floors7K/yr
  • best spray mop12K/yr
  • floor spray mop11K/yr
  • spray floor mop10K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Mop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.16

Didnt last

Breaks easily

Broke after 1st use

Spray/Flow19%−0.12

DOES NOT SPRAY

Faulty spray

Spray mechanism broke

Leak-Proof9%

it was leaking

Leaking

It leaks

Quality-Overall6%+0.33

The build quality feels quite poor

Poor quality

Cheap quality

Strength6%−0.02

Not robust

is not as sturdy

Looks very flimsy

Love

Value For Money16%+0.94

Amazing value

Amazing value

less expensive

Ease Of Use16%+1.29

easy to use easy to fill up

EASY TO USE

its easy to handle

Ease Of Cleaning15%+0.99

Cleans beautifully

Great cleaning

Cleans well

Quality-Overall13%+0.33

It is well made - light

It seems to be of reasonable quality

Excellent Product

Assembly/Installation7%+0.38

It is easy to put together

Easy to set up

Really easy to assemble

Return

0.7% Return rate 8% Fixable by listing

Spray/Flow24%███▇█▆

DOES NOT SPRAY

Faulty spray

Spray mechanism broke

Functionality-Overall12%▇▇█▆▆▆

Stopped working after 1 month how do I get a refund

Doesnt work

Power goes checked everything as stated no go

Defective Material/Parts10%▄▇▇█▇█
Leak-Proof8%█▇▄▅▅▇

it was leaking

Leaking

It leaks

Quality-Overall7%▇█▅▇▆▆

The build quality feels quite poor

Poor quality

Cheap quality

FAQ

Common Spray Mop questions

Answered from the same tracked data.