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52

spot plasters

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.68–$6.93) keeps it on the watch list.

Market size 18Growth 50Conversion 97Competition 33Returns 100Price range 0Avg price 10Brand share 41Review moat 64Quality gap 90

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good958.71

avg incumbent reviews — the moat a new listing must climb

Growth

Good+20.7%

90-day search growth — must beat 0% to launch

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£72K

£72K/yr · 140K searches

Avg price

Bad£3.53

avg listing price — sweet spot $15–$100

Price range

Bad£1.68–£6.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spot plasters is a £72K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spot plasters market data

Units sold / yr
20K–25K
avg 1,250–1,500/product
Revenue / yr
£71K–£88K
units × avg price
Conversion rate
14.6%
Avg BSR
#182
Page quality
0%
Prime
88%
Sponsored
76%
Out of stock
4.6%
Avg brand age
41 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

39

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • JFA Medical25%
  • Reliance Medical20%
  • Cutiderm16%
  • Arian Medical10%
  • SOL10%
  • Elastoplast5%
  • Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Top spot plasters search terms

  • small round plasters24K/yr
  • round plasters26K/yr
  • spot plasters24K/yr
  • small plasters17K/yr
  • mole plasters for sunbed11K/yr
  • circle plasters7K/yr
  • spot plasters round6K/yr
  • small round plasters skin colour5K/yr
  • small circle plasters4K/yr
  • fabric spot plasters4K/yr
All search terms

Top spot plasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£14K30%£22K40%£29K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about spot plasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Nice variety”

Adhesion/Stickiness18%

“Good adhesion”

Value For Money14%

“Affordable”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall7%

“Perfect size”

Efficiency5%

“Effective”

Durability3%

“Holds well”

Ease Of Use3%

“Easy to use”

Allergies2%

“And they do not cause allergic reactions”

Cutting/Trimming2%

“Brilliant for a cut that wouldn't heal”

What buyers complain about

Adhesion/Stickiness50%

“Hardly any adhesion”

Quality-Overall6%

“Poor quality and come away easily”

Value For Money5%

“expensive”

Durability5%

“after a while peel off”

Water Resistance4%

“It would come off immediately after a very tiny contact with water”

Washability3%

“Not wash proof”

Size-Overall2%

“To small”

Color2%

“Why can't manufacturers make plasters in a more natural colour”

Advertised Vs Actual Product1%

“These claim to have a 'healing capsule' - it's total marketing rubbish”

Grip1%

“they just fall off with the slightest movement”

Top return reasons

Adhesion/Stickiness45%
Size-Overall22%
Material Quality10%
Durability8%
Skin Health3%
Functionality-Overall3%
Value For Money2%
Color2%
Defective Material/Parts1%
Quality-Overall1%

Common questions

Is spot plasters profitable to sell on Amazon United Kingdom?
The niche generates £72K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the spot plasters niche?
12 brands and 39 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in spot plasters?
Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.1%.
When does demand for spot plasters peak?
Demand peaks in May; the busiest month runs 2.0× the quietest.
What does it cost to enter the spot plasters niche?
Listings span £1.68–£6.93; the average listing price is £3.53 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.