Is spirit box profitable to sell on Amazon United Kingdom?

The niche generates £71K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (47/100).

How competitive is the spirit box niche?

14 brands and 56 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in spirit box?

Top complaints mined from reviews: Advertised Vs Actual Product, Noise Level, Functionality-Overall. The return rate is 2.1%.

When does demand for spirit box peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the spirit box niche?

Listings span £6.73–£110.72; the average listing price is £42.48 (sweet spot $15–$100). The average incumbent carries 168 reviews — the moat a new listing must climb.

spirit box

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Avg price

Incredible£42.48

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great167.95

avg incumbent reviews — the moat a new listing must climb

Price range

Great£6.73–£110.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Market size

Bad£71K

£71K/yr · 166K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, spirit box is a £71K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spirit box market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £42K–£53K; units × avg price
Conversion rate: 1.0%
Avg BSR: #171
Page quality: 0%
Prime: 53%
Sponsored: 79%
Out of stock: 33.7%
Avg brand age: 34 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

PARANORMIC24%
SpiritShack23%
Spirit Box13%
BODYA12%
Shinekoo8%
Nemesis Now5%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -0.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top spirit box search terms

spirit box126K/yr +0.5%0.5% conv.
spirit box ghost hunting equipment uk11K/yr -10.4%0.6% conv.
ghost box9K/yr -6.3%0.3% conv.
alice box5K/yr +19.5%0.1% conv.
alice box ghost hunting5K/yr -16.0%0.1% conv.
spirit box ghost hunting6K/yr +2.6%0.2% conv.
estes method ghost equipment4K/yr +1.5%0.2% conv.

All search terms

Top spirit box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Spirit Box for Ghost Hunting

PARANORMIC£67.924.2★630 rev

Spirit Box SB7T Rev 6 - Newest 2023 Version + Ghost Augustine Flashlight Screwdriver Kit

Spirit Box£93.734.2★64 rev

BODYA 8GB Ghost Hunting EVP Voice Recorder Paranormal Equipment Spirit Digital Voice Box With Earphone and Microphone

BODYA£17.283.6★48 rev

Shinekoo Ghost Hunting EVP Digital Voice Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Rechargeable Portable Voice Recorder Noise Reduction

Shinekoo£15.784.1★102 rev

HexBox Spirit Box Ghost Hunting Equipment ITC Communication Device with AM/FM Sweep Word Bank with Micro SD Bluetooth Reverb & Rechargeable Battery for Paranormal Research

SpiritShack£60.433.5★20 rev

Newest

by launch date

Tuidzljd Portable Radio 3 Pcs Equipment Kit Box with 2 LED Light Up Cat Balls Paranormal for Home Outdoor

Tuidzljd£12.300 rev

4w ago

For Paranormal Investigation Kit 4/6 Piece Set With LED Spirits Balls AM/FM Radio Loudspeaker & Flashlight Portable Hunting-Equipment For-Indoor/Outdoor(6PC)

EfforPrac£19.980 rev

2mo ago

Pqahffowr 4Pcs Spirit Box Equipment Kit with2 LED Cat Ball 1 Spirit Box Speaker Paranormal Equipment Kit Office Outdoor

Pqahffowr£17.2915 rev

3mo ago

Ghost Hunting EVP Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Digital Voice Recorder Mini USB Recording with Screen WAV MP3 Player 1536 Kbps

GAOHOU£16.901 rev

7mo ago

HexBox Spirit Box Ghost Hunting Equipment ITC Communication Device with AM/FM Sweep Word Bank with Micro SD Bluetooth Reverb & Rechargeable Battery for Paranormal Research

SpiritShack£60.4320 rev

10mo ago

What buyers say about spirit box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great piece of kit”

Audio Quality17%

“Good sound”

Value For Money16%

“Worth the price”

Advertised Vs Actual Product15%

“As described”

Size-Overall5%

“Great value for money nice size”

Ease Of Use5%

“simple to use”

Signal Strength4%

“Nice radio”

Portability4%

“File transfers are so easy to carry out”

Efficiency2%

“I have used it on various locations and works perfect”

Durability1%

“it is very durable”

What buyers complain about

Advertised Vs Actual Product18%

“Doesn't do wjat it says”

Noise Level13%

“Poor noise removal too”

Functionality-Overall11%

“Doesn't work”

Charging7%

“Only charging cable, no ear phones, plug in mic, no telephone adapter or telephone adapter like was advertised”

Microphone7%

“Doesnt seem to work with an external microphone despite saying it should”

Audio Volume5%

“Wish the volume was higher is so quiet you can hear everyone”

Signal Strength5%

“looses signal all the time”

Audio Quality5%

“AUDIO IS TERRIBLE”

Value For Money4%

“at least they charge cheaply”

Size-Overall3%

“Small radio”

Top return reasons

Functionality-Overall16%

Quality-Overall15%

Size-Overall10%

Defective Material/Parts8%

Audio Quality7%

Advertised Vs Actual Product7%