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Spirit Box

Fail

Buyers convert on only 1.0% of searches, so Spirit Box is a Fail.

Flapen Score
47
47 / 100
Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 49
Market size
£71K/yr166K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
64%top-5 click share · 14 brands · 56 sellers

Flapen Score

Spirit Box against its category

The dotted line is the Business, Industry & Science average. Past it, Spirit Box is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spirit Box 166K times last year and spent an estimated £71K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
1.0%
Market size, estimated
£71Ka year
Peak month
October1.8× the quietest month
Top search term
spirit box126K searches a year

02 · Price

A sale here is worth £42.48.

Listings sell for £42.48 on average, from £6.73 to £110.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £42.48 that is £0 to £4K a year per listing.

Average price
£42.48inside the $15 to $100 sweet spot
Price range
£6.73–£110.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #171 within Test & Measurement. It carries 168 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
53%
Out of stock, average day
33.7%
Average rank
#171in Test & Measurement
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
168per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Spirit Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

14 falling

Sellers

56

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • PARANORMIC24%
  • SpiritShack23%
  • Spirit Box13%
  • BODYA12%
  • Shinekoo8%
  • Nemesis Now5%
  • Open — no brand owns it (8 brands, 15%)

Demand

Spirit Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Spirit Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit box126K/yr
  • spirit box ghost hunting equipment uk11K/yr
  • ghost box9K/yr
  • alice box5K/yr
  • alice box ghost hunting5K/yr
  • spirit box ghost hunting6K/yr
  • estes method ghost equipment4K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product18%−0.12

Doesn't do wjat it says

False advertising completely

Falsely advertised and described

Noise Level13%−0.11

Poor noise removal too

Hit and miss just a load of white noise

Sound a bit loud especially the static

Functionality-Overall11%−0.14

Doesn't work

Terrible would not switch off

It just didn't work

Charging7%−0.09

Only charging cable, no ear phones, plug in mic, no telephone adapter or telephone adapter like was advertised

there was no charging cable

Microphone7%−0.09

Doesnt seem to work with an external microphone despite saying it should

And it is not voice activated either like stated

Love

Quality-Overall19%+1.05

Great piece of kit

An outstanding product

the quality is good

Audio Quality17%+1.13

Good sound

Crisps and clear sound

I couldnt believe how the sound was

Value For Money16%+1.51

Worth the price

Good value for money

Very good product at a fantastic price

Advertised Vs Actual Product15%−0.12

As described

Works as intended

Works as stated

Size-Overall5%+0.23

Great value for money nice size

Small size which is great

Good size though for putting in pocket

Return

2.1% Return rate 22% Fixable by listing

Functionality-Overall16%▄█▁▄█▅

Doesn't work

Terrible would not switch off

It just didn't work

Quality-Overall15%█▇█▂▃▄
Size-Overall10%▁█▅▄▁▅

Small radio

Defective Material/Parts8%▅▄▁▅█▅
Audio Quality7%▁▅█▆▇▂

AUDIO IS TERRIBLE

TERRIBLE AUDIO QUALITY - NOT WORTH BUYING

FAQ

Common Spirit Box questions

Answered from the same tracked data.