Spirit Box
weak search conversion (1.0%) — Spirit Box doesn't clear our bar today.
Flapen Score
Is Spirit Box profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spirit Box is a £71K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Spirit Box: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.6% over the last 90 days and 1.0% of searches end in a purchase.
£71K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 19 products
Top Spirit Box products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Spirit Box for Ghost Hunting
- Price
- £67.92
- Rating
- 4.2/5
- Reviews
- 630
- Age
- 3y ago
Spirit Box SB7T Rev 6 - Newest 2023 Version + Ghost Augustine Flashlight Screwdriver Kit
- Price
- £93.73
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 4y ago
BODYA 8GB Ghost Hunting EVP Voice Recorder Paranormal Equipment Spirit Digital Voice Box With Earphone and Microphone
- Price
- £17.28
- Rating
- 3.6/5
- Reviews
- 48
- Age
- 1y ago
Shinekoo Ghost Hunting EVP Digital Voice Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Rechargeable Portable Voice Recorder Noise Reduction
- Price
- £15.78
- Rating
- 4.1/5
- Reviews
- 102
- Age
- 1y ago
HexBox Spirit Box Ghost Hunting Equipment ITC Communication Device with AM/FM Sweep Word Bank with Micro SD Bluetooth Reverb & Rechargeable Battery for Paranormal Research
- Price
- £60.43
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 10mo ago
Trending
90-day click momentum
For Paranormal Investigation Kit 4/6 Piece Set With LED Spirits Balls AM/FM Radio Loudspeaker & Flashlight Portable Hunting-Equipment For-Indoor/Outdoor(6PC)
- Price
- £19.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Tuidzljd Portable Radio 3 Pcs Equipment Kit Box with 2 LED Light Up Cat Balls Paranormal for Home Outdoor
- Price
- £12.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4w ago
Ghost Hunting EVP Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Digital Voice Recorder Mini USB Recording with Screen WAV MP3 Player 1536 Kbps
- Price
- £16.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Nemesis Now Spirit Board Embossed Purse Ouija Wallet Black 18.5cm 11cm
- Price
- £17.65
- Rating
- 4.4/5
- Reviews
- 419
- Age
- 5y ago
Ghostly Music Box for Ghost Hunting Equipment Motion Detector PIR Proximity Paranormal
- Price
- £37.24
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 5y ago
Newest
by launch dateTuidzljd Portable Radio 3 Pcs Equipment Kit Box with 2 LED Light Up Cat Balls Paranormal for Home Outdoor
- Price
- £12.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4w ago
For Paranormal Investigation Kit 4/6 Piece Set With LED Spirits Balls AM/FM Radio Loudspeaker & Flashlight Portable Hunting-Equipment For-Indoor/Outdoor(6PC)
- Price
- £19.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Pqahffowr 4Pcs Spirit Box Equipment Kit with2 LED Cat Ball 1 Spirit Box Speaker Paranormal Equipment Kit Office Outdoor
- Price
- £17.29
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 3mo ago
Ghost Hunting EVP Recorder 8GB Paranormal Equipment Spirit Digital Voice Box Digital Voice Recorder Mini USB Recording with Screen WAV MP3 Player 1536 Kbps
- Price
- £16.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
HexBox Spirit Box Ghost Hunting Equipment ITC Communication Device with AM/FM Sweep Word Bank with Micro SD Bluetooth Reverb & Rechargeable Battery for Paranormal Research
- Price
- £60.43
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
56
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
15%
- PARANORMIC24%
- SpiritShack23%
- Spirit Box13%
- BODYA12%
- Shinekoo8%
- Nemesis Now5%
- Open — no brand owns it (8 brands, 15%)
Spirit Box demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top Spirit Box search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spirit box126K/yr
- spirit box ghost hunting equipment uk11K/yr
- ghost box9K/yr
- alice box5K/yr
- alice box ghost hunting5K/yr
- spirit box ghost hunting6K/yr
- estes method ghost equipment4K/yr
What reviews say buyers love and hate about Spirit Box
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Great piece of kit”
“Good sound”
“Worth the price”
“As described”
“Great value for money nice size”
What buyers complain about
78% of reviews“Doesn't do wjat it says”
“Poor noise removal too”
“Doesn't work”
“Only charging cable, no ear phones, plug in mic, no telephone adapter or telephone adapter like was advertised”
“Doesnt seem to work with an external microphone despite saying it should”
Spirit Box return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spirit Box questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
