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Sous Vide Machine

Fail

Demand is soft, at -22.7% this quarter, so Sous Vide Machine is a Fail.

Flapen Score
41
41 / 100
Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 49
Market size
£222K/yr196K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
72%top-5 click share · 9 brands · 13 sellers

Flapen Score

Sous Vide Machine against its category

The dotted line is the Business, Industry & Science average. Past it, Sous Vide Machine is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sous Vide Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sous Vide Machine 196K times last year and spent an estimated £222K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £222K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
2.1%
Market size, estimated
£222Ka year
Peak month
December2.6× the quietest month
Top search term
sous vide91K searches a year

02 · Price

A sale here is worth £53.32.

Listings sell for £53.32 on average, from £23.22 to £99.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £53.32 that is £5K to £13K a year per listing.

Average price
£53.32inside the $15 to $100 sweet spot
Price range
£23.22–£99.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£5K–£13K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #10 within Food Service Equipment & Supplies. It carries 588 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#10in Food Service Equipment & Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
588per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sous Vide Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£67K£89K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

10%

  • Wancle40%
  • Vpcok Direct21%
  • KitchenBoss9%
  • Inkbird9%
  • KEAWEO6%
  • SousVideTools5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Sous Vide Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Sous Vide Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sous vide91K/yr
  • sous vide machine63K/yr
  • vide8K/yr
  • sous vide cooker10K/yr
  • sous-vide4K/yr
  • sous vide water baths5K/yr
  • sous vide kit5K/yr
  • suvi3K/yr
  • water bath cooking4K/yr
  • sous-vide machine3K/yr

Reviews and returns

What reviews say buyers love and hate about Sous Vide Machine

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Durability”
2.2%of orders come back
“broke after 1 month”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sous Vide Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data