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Sous Vide Machine

soft demand (-22.7% this quarter) — Sous Vide Machine doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 42Growth 14Conversion 27Competition 23Returns 71Price range 95Avg price 92Brand share 32Review moat 73Quality gap 37
This niche Category average

Is Sous Vide Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sous Vide Machine is a £222K/yr Amazon United Kingdom market (196K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Sous Vide Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.7% over the last 90 days and 2.1% of searches end in a purchase.

£222K

revenue / yr

Units sold / yr5K
Search volume / yr-22.7%196K
Conversion rate2.1%
Avg price£53.32

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 13
Top-5 product click share72%
Open market14%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews588

Top Sous Vide Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£22K£44K£67K£89K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Wancle40%
  • Vpcok Direct21%
  • KitchenBoss9%
  • Inkbird9%
  • KEAWEO6%
  • SousVideTools5%
  • Open — no brand owns it (3 brands, 10%)

Sous Vide Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR2.1%Products14Brands9Top 5 Brands86%OOS Rate12.0%Rating4.5★Reviews588Avg BSR#10
7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Top Sous Vide Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sous vide91K/yr
  • sous vide machine63K/yr
  • vide8K/yr
  • sous vide cooker10K/yr
  • sous-vide4K/yr
  • sous vide water baths5K/yr
  • sous vide kit5K/yr
  • suvi3K/yr
  • water bath cooking4K/yr
  • sous-vide machine3K/yr

What reviews say buyers love and hate about Sous Vide Machine

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Ease Of Use14%

Easy to use

Quality-Overall13%

appears to be well made

Advertised Vs Actual Product10%

Does the job - very well

Value For Money10%

Great piece of kit at a great price

Cooking Experience9%

Excellent cooker

What buyers complain about

70% of reviews
Durability14%

broke after 1 month

Measurement/Reading Accuracy11%

Severely lacking temperature precision

Temperature Control11%

Severely lacking temperature precision

Heat Resistance11%

it was hotter outside today than it was cooking

Quality-Overall7%

Poor quality

Sous Vide Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
22%
2Heating
16%
3Functionality-Overall
13%
4Temperature Control
7%
5Durability
6%

Common Sous Vide Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sous Vide Machine 41/100 on Amazon United Kingdom — Skip it. The niche generates £222K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.
Search demand for Sous Vide Machine on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.6× the quietest.