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Smash Burger Kit

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $34K a year here, so Smash Burger Kit is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 49
Market size
£34K/yr33K searches / yr
90-day growth
+84.9%search demand this quarter
Competition
54%top-5 click share · 12 brands · 18 sellers

Flapen Score

Smash Burger Kit against its category

The dotted line is the Business, Industry & Science average. Past it, Smash Burger Kit is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smash Burger Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smash Burger Kit 33K times last year and spent an estimated £34K. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+84.9%
Conversion, latest week
5.1%
Market size, estimated
£34Ka year
Top search term
smash burger kit28K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £9.62 to £41.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.09 that is £0 to £2K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£9.62–£41.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #95 within Food Service Equipment & Supplies. It carries 662 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#95in Food Service Equipment & Supplies
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
662per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Smash Burger Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

21%

  • NORZN BROTHERS20%
  • grilljoy16%
  • Hmseng13%
  • Grilliance11%
  • HULISEN10%
  • HTT GLOBAL9%

Reviews and returns

What reviews say buyers love and hate about Smash Burger Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes35%−0.19

It rusted immediately

rust on it quickly

it rusted even more

Quality-Overall10%+1.41

Was worried this would be low quality and flimsy

Such poor quality, thoroughly disappointed, its sold as premium, its bendy flimsy metal

Quality is not so good

Adhesion/Stickiness5%−0.02

Sticks to press

beef patties stick to the press which defeats the whole purpose

Advertised Vs Actual Product5%+0.41

Missing items from picture

Size-Overall4%+0.21

First off—its BIG

The 5 diameter versions are just that bit too small

Love

Quality-Overall30%+1.41

the results were genuinely restaurant-quality

Really sturdy build quality

Excellent quality

Value For Money12%+0.41

Good Value for money

Good Value

great value for money

Advertised Vs Actual Product10%+0.41

As shown

Just what I wanted

Exactly as described

Ease Of Cleaning8%+0.78

Clean-up is straightforward as long as you treat it like cast iron should be treated — wipe down while warm, light oil, done

Cleans well

Great for cleaning worth the money really durable

Weight Heavy5%+0.19

Heavy enough for smash burgers

Nice and heavy meat press

a really nice heavy weight

Return

0.5% Return rate 22% Fixable by listing

Rusts/Corrodes26%▄█▇▂▄▄

It rusted immediately

rust on it quickly

it rusted even more

Size-Overall19%▅▄▄▅▅█

First off—its BIG

The 5 diameter versions are just that bit too small

Quality-Overall15%▃▃▆█▇▇

Was worried this would be low quality and flimsy

Such poor quality, thoroughly disappointed, its sold as premium, its bendy flimsy metal

Quality is not so good

Weight Heavy6%▁█▁█▇▂

it was heavy for me to lift

Grilling4%▇▁▁█▁▂

FAQ

Common Smash Burger Kit questions

Answered from the same tracked data.