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Sleep Apnea Machine

Fail

Demand is soft, at -34.4% this quarter, so Sleep Apnea Machine is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£42K/yr50K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
53%top-5 click share · 16 brands · 39 sellers

Flapen Score

Sleep Apnea Machine against its category

The dotted line is the Business, Industry & Science average. Past it, Sleep Apnea Machine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Apnea Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sleep Apnea Machine 50K times last year and spent an estimated £42K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
0.7%
Market size, estimated
£42Ka year
Top search term
sleep apnea machine28K searches a year

02 · Price

A sale here is worth £111.97.

Listings sell for £111.97 on average, from £7.52 to £411.72. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £111.97 that is £0 to £11K a year per listing.

Average price
£111.97above the $15 to $100 sweet spot
Price range
£7.52–£411.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 33.8% of listings are out of stock. The average listing ranks #321 within Professional Medical Supplies. It carries 759 reviews at 3.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
59%
Out of stock, average day
33.8%
Average rank
#321in Professional Medical Supplies
Average rating
3.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
759per listing
Listings tracked
29

04 · Newcomers

Amazon counts 4 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sleep Apnea Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

16 falling

Sellers

39

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

19%

  • Generic30%
  • Nangift21%
  • BMC16%
  • HANGSUN6%
  • LEVIOC'S5%
  • OxiPro3%

Demand

Sleep Apnea Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Sleep Apnea Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleep apnea machine28K/yr
  • travel cpap machine for sleep apnea uk7K/yr
  • cpap machine for sleep apnea uk7K/yr
  • cpap machine for sleep apnea3K/yr
  • c paps machine3K/yr
  • new sleep apnea device no mask3K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Apnea Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.31

Didnt work in the slightest

Did not work

Not very effective

Value For Money10%+0.14

Expensive junk

its expensive

is grossly overpriced

Size-Overall9%−0.13

face mask poor not fitting face to well

Does not fit well

does not fit my nose

Durability8%−0.18

Started to fall apart

broke after one and half days

broke in seconds

Quality-Overall6%+1.69

let down by poor quality

Not the best thing Ive bought

Rubbish

Love

Quality-Overall22%+1.69

Excellent product

the quality and charging otherwise is fine

Everything feels decent quality and not flimsy

Ease Of Use10%+0.87

Easy to Use

Manageable to Use

Easy to remove

Comfort-Overall7%+0.24

It feels very comfy to me

The mask was comfortable on

Comfortable to wear

Value For Money5%+0.14

A reasonable price

Excellent value

Worth purchasing

Breathability5%−0.06

which greatly helped my breathing

helps nose breathing

Easy to use and helps breathing

Return

2.0% Return rate 21% Fixable by listing

Functionality-Overall20%▆▅█▆▇▇

Didnt work in the slightest

Did not work

Not very effective

Size-Overall11%██▅▅▄▇

face mask poor not fitting face to well

Does not fit well

does not fit my nose

Comfort-Overall7%▅▄▂███

It wasnt comfortable

It will be uncomfortable for a couple of minutes

They were uncomfortable to wear

Noise Level7%▇▆█▃▄▃

very loud though i can hear it in another room

Loud :

Its a bit noisy

Defective Material/Parts6%▆▅▃█▆█

FAQ

Common Sleep Apnea Machine questions

Answered from the same tracked data.