Skip to content

Skeleton

Maybe

Products sell for $26.97 on average, inside the sweet spot. But demand is soft, at -3.4% this quarter, so Skeleton is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 740 Business, Industry & Science niches · +10 vs the category median of 49
Market size
£201K/yr364K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
42%top-5 click share · 30 brands · 44 sellers

Flapen Score

Skeleton against its category

The dotted line is the Business, Industry & Science average. Past it, Skeleton is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skeleton 364K times last year and spent an estimated £201K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
2.1%
Market size, estimated
£201Ka year
Peak month
October23.8× the quietest month
Top search term
skeleton167K searches a year

02 · Price

A sale here is worth £26.97.

Listings sell for £26.97 on average, from £3.42 to £124.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £26.97 that is £3K to £7K a year per listing.

Average price
£26.97inside the $15 to $100 sweet spot
Price range
£3.42–£124.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #588 within Professional Medical Supplies. It carries 352 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
71%
Out of stock, average day
37.4%
Average rank
#588in Professional Medical Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Skeleton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

44

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

42%

Top 20: 85%

Open market

38%

  • SIFOEL27%
  • ICOUVA12%
  • VidFair8%
  • tectake6%
  • SHATCHI6%
  • Dazhtu4%

Demand

Skeleton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 23.8×

Search terms

Top Skeleton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skeleton167K/yr
  • life size skeleton23K/yr
  • skeleton toy8K/yr
  • skeletons12K/yr
  • halloween skeleton38K/yr
  • plastic skeleton6K/yr
  • full size skeleton7K/yr
  • skeleton life size5K/yr
  • skelton3K/yr
  • giant skeleton11K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation16%

It did take a few minutes to assemble it

The model is very fiddly to assemble

Difficult to assemble and keep together

Durability10%−0.08

Broke first day

Advertised Vs Actual Product5%+0.47

Not as advertised

Quality-Overall5%+1.28

Cheaply made

Color5%−0.04

Product delivered is cream coloured not white

Love

Quality-Overall19%+1.28

Decent enough

Great quality

Good product

Value For Money16%+0.88

Good value for money too

Good value for money

Good value

Fun/Entertainment Experience13%+1.26

These are fun

they have many adventures together

Nice fidget toy - we can fidget

Size-Overall11%−0.08

Nice size

Reasonable size

True size

Advertised Vs Actual Product9%+0.47

just as advertised

Just as described

Says what it

Return

1.6% Return rate 57% Fixable by listing

Size-Overall47%▂█▅▄▅▆

Arms way too short

Defective Material/Parts12%▁▁▂▄█▄
Quality-Overall10%█▁▃▁▂▁

Cheaply made

Advertised Vs Actual Product6%▁█▅█▁▁

Not as advertised

Gifting Purpose4%▁▁▁█▁▁

FAQ

Common Skeleton questions

Answered from the same tracked data.