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Skeleton

Maybe

Products sell for $26.97 on average, inside the sweet spot. But demand is soft, at -3.4% this quarter, so Skeleton is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 740 Business, Industry & Science niches · +10 vs the category median of 49
Market size
£201K/yr364K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
42%top-5 click share · 30 brands · 44 sellers

Flapen Score

Skeleton against its category

The dotted line is the Business, Industry & Science average. Past it, Skeleton is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Skeleton market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Skeleton 364K times last year and spent an estimated £201K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £201K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
2.1%
Market size, estimated
£201Ka year
Peak month
October23.8× the quietest month
Top search term
skeleton167K searches a year

02 · Price

A sale here is worth £26.97.

Listings sell for £26.97 on average, from £3.42 to £124.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £26.97 that is £3K to £7K a year per listing.

Average price
£26.97inside the $15 to $100 sweet spot
Price range
£3.42–£124.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #588 within Professional Medical Supplies. It carries 352 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
71%
Out of stock, average day
37.4%
Average rank
#588in Professional Medical Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
35

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Skeleton products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

44

Est. top-5 brand share

58%

Top 20: 92%

Est. top-5 click share

42%

Top 20: 85%

Open market

38%

  • SIFOEL27%
  • ICOUVA12%
  • VidFair8%
  • tectake6%
  • SHATCHI6%
  • Dazhtu4%

Demand

Skeleton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 23.8×

Search terms

Top Skeleton search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • skeleton167K/yr
  • life size skeleton23K/yr
  • skeleton toy8K/yr
  • skeletons12K/yr
  • halloween skeleton38K/yr
  • plastic skeleton6K/yr
  • full size skeleton7K/yr
  • skeleton life size5K/yr
  • skelton3K/yr
  • giant skeleton11K/yr

Reviews and returns

What reviews say buyers love and hate about Skeleton

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Assembly/Installation”
1.6%of orders come back
“It did take a few minutes to assemble it”
A buyer, on “Assembly/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Skeleton questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data