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Shrink Wrap

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -6.7% this quarter, so Shrink Wrap is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£489K/yr388K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
61%top-5 click share · 9 brands · 14 sellers

Flapen Score

Shrink Wrap against its category

The dotted line is the Business, Industry & Science average. Past it, Shrink Wrap is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shrink Wrap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shrink Wrap 388K times last year and spent an estimated £489K. The top 5 brands take 78% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £489K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
12.9%
Market size, estimated
£489Ka year
Peak month
January1.4× the quietest month
Top search term
shrink wrap99K searches a year

02 · Price

A sale here is worth £9.81.

Listings sell for £9.81 on average, from £4.84 to £18.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £9.81 that is £20K to £25K a year per listing.

Average price
£9.81under the $15 to $100 sweet spot
Price range
£4.84–£18.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Packaging & Shipping Supplies. It carries 2,563 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#4in Packaging & Shipping Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,563per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Shrink Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£98K£147K£196K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

15%

  • Rainberg34%
  • Triplast17%
  • JeeJaan9%
  • Straame9%
  • G4GADGET8%
  • REQUISITE NEEDS8%
  • Open — no brand owns it (3 brands, 15%)

Demand

Shrink Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shrink Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shrink wrap99K/yr
  • pallet wrap85K/yr
  • shrink wrap rolls35K/yr
  • plastic wrap25K/yr
  • plastic wrap for furniture16K/yr
  • cling wrap for packing13K/yr
  • furniture wrap12K/yr
  • stretch wrap10K/yr
  • pallet wrapping film12K/yr
  • plastic wrap for moving13K/yr

Reviews and returns

What reviews say buyers love and hate about Shrink Wrap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness16%−0.08

runs out quickly due to that thickness

its really quite thick

Soo thin like tissue paper

Advertised Vs Actual Product14%−0.04

Not as advertised

Not as described

wrong description

Quality-Overall10%+1.74

Absolute rubbish

This very cheap quality

Poor quality

Value For Money9%−0.01

Just wished it was a little bit more for the price

Not what I was expecting for the price

Only slightly more expensive

Size-Overall8%−0.08

is not the size you would normally find

Way too small

youre about 200m short

Love

Quality-Overall20%+1.74

Better than what we ordered before

Great product for the job

Excellent product

Value For Money14%−0.01

Excellent value for money

Good value

Worth it

Advertised Vs Actual Product10%−0.04

As advertised

As described

Just what I needed

Ease Of Use8%+0.40

Easy to use

easy to manage

Easy to work with

Strength7%+0.68

this holds firmly

Very strong

Strong Pallet and good to use

Return

0.4% Return rate 44% Fixable by listing

Size-Overall22%▃▄▃▅▇█

is not the size you would normally find

Way too small

youre about 200m short

Quality-Overall17%▄▃▆▅█▅

Absolute rubbish

This very cheap quality

Poor quality

Advertised Vs Actual Product14%▆▄█▆▄▁

Not as advertised

Not as described

wrong description

Adhesion/Stickiness12%▇▃▅█▅▆

doesn't easily adhere to itself

DOES NOT STICK

Too sticky

Thin7%▂█▂▂▃▃

FAQ

Common Shrink Wrap questions

Answered from the same tracked data.