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Shims

prices mostly outside the sweet spot ($4.92–$15.17) — Shims doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 16Growth 26Conversion 85Competition 18Returns 97Price range 2Avg price 20Brand share 39Review moat 73Quality gap 21
This niche Category average

Is Shims profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shims is a £62K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 38/100.

Shims: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.8% over the last 90 days and 9.6% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr8K
Search volume / yr+0.8%89K
Conversion rate9.6%
Avg price£7.29

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 53
Top-5 product click share79%
Open market19%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews594

Top Shims products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

53

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • EVOGES40%
  • HuangXinyu12%
  • Broadfix11%
  • TIMCO11%
  • ALWAYSFIRST 4 FIXINGS8%
  • Nelson Wood Shims7%
  • Open — no brand owns it (4 brands, 11%)

Shims demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume89KCVR9.6%Products12Brands10Top 5 Brands81%OOS Rate0.5%Rating4.7★Reviews594Avg BSR#31
2K2KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Shims search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shims30K/yr
  • packers and shims16K/yr
  • plastic shims12K/yr
  • spacers packers11K/yr
  • shim9K/yr
  • shims for levelling7K/yr
  • door shims3K/yr
  • shims and packers638/yr

What reviews say buyers love and hate about Shims

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Value For Money20%

Good value

Quality-Overall18%

Well made, plenty of size variety in the box

Advertised Vs Actual Product14%

As described. As described....does the job!!!!

Size-Overall13%

Good item good size did the job I got them for

Ease Of Use12%

Useful

What buyers complain about

90% of reviews
Value For Money20%

far too expensive

Color10%

Given the fact there is seemingly no standard colours for these things it leaves you guessing which is which

Flexibility10%

Splintery

Strength10%

arent very sturdy

Quality-Overall10%

Poor quality

Shims return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Functionality-Overall
9%
3Quality-Overall
9%
4Value For Money
7%
5Color
6%

Common Shims questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shims 38/100 on Amazon United Kingdom — Skip it. The niche generates £62K/yr across 12 tracked products. Search demand moved +0.8% over the last 90 days.
Search demand for Shims on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.