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Shims

Fail

Prices span $4.92–$15.17, mostly outside the sweet spot, so Shims is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£62K/yr89K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
79%top-5 click share · 10 brands · 53 sellers

Flapen Score

Shims against its category

The dotted line is the Business, Industry & Science average. Past it, Shims is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shims market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shims 89K times last year and spent an estimated £62K. The top 5 brands take 81% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
9.6%
Market size, estimated
£62Ka year
Peak month
April1.4× the quietest month
Top search term
shims30K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £4.92 to £15.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £7.29 that is £4K to £5K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£4.92–£15.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #31 within Raw Materials. It carries 594 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
0.5%
Average rank
#31in Raw Materials
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
594per listing
Listings tracked
12

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Shims products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

53

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • EVOGES40%
  • HuangXinyu12%
  • Broadfix11%
  • TIMCO11%
  • ALWAYSFIRST 4 FIXINGS8%
  • Nelson Wood Shims7%
  • Open — no brand owns it (4 brands, 11%)

Demand

Shims search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Shims search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shims30K/yr
  • packers and shims16K/yr
  • plastic shims12K/yr
  • spacers packers11K/yr
  • shim9K/yr
  • shims for levelling7K/yr
  • door shims3K/yr
  • shims and packers638/yr

Reviews and returns

What reviews say buyers love and hate about Shims

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%+0.11

far too expensive

Color10%−0.07

Given the fact there is seemingly no standard colours for these things it leaves you guessing which is which

Flexibility10%−0.08

Splintery

Strength10%−0.03

arent very sturdy

A little fragile

Quality-Overall10%+1.08

Poor quality

Love

Value For Money20%+0.11

Good value

Great value

Great value packers

Quality-Overall18%+1.08

Well made, plenty of size variety in the box

good selection

Good quality

Advertised Vs Actual Product14%+1.70

As described. As described....does the job!!!!

Exactly what I ordered

Did what I needed

Size-Overall13%−0.01

Good item good size did the job I got them for

Well made, plenty of size variety in the box

Good Variety of sizes

Ease Of Use12%+1.15

Useful

Easy to work with

Handy for DIY

Return

0.7% Return rate 45% Fixable by listing

Size-Overall33%▁▄▃█▅▄

So hard to fit

Functionality-Overall9%▁▁█▁▃▃
Quality-Overall9%█▅▄▁▃▁

Poor quality

Value For Money7%▁▁█▁▆▅

far too expensive

Color6%█▃▁▁▃▁

Given the fact there is seemingly no standard colours for these things it leaves you guessing which is which

FAQ

Common Shims questions

Answered from the same tracked data.