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Sewing Needles

Maybe

Returns run at only 0.2% of orders. But prices span $1.30–$12.05, mostly outside the sweet spot, so Sewing Needles is a Maybe.

Flapen Score
58
58 / 100
Top 15% of 740 Business, Industry & Science niches · +9 vs the category median of 49
Market size
£297K/yr490K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
49%top-5 click share · 25 brands · 69 sellers

Flapen Score

Sewing Needles against its category

The dotted line is the Business, Industry & Science average. Past it, Sewing Needles is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sewing Needles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sewing Needles 490K times last year and spent an estimated £297K. The top 5 brands take 63% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £297K a year.

Searches, last 12 months
490K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
12.6%
Market size, estimated
£297Ka year
Peak month
May1.4× the quietest month
Top search term
needles138K searches a year

02 · Price

A sale here is worth £4.79.

Listings sell for £4.79 on average, from £1.30 to £12.05. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.79 that is £10K to £12K a year per listing.

Average price
£4.79under the $15 to $100 sweet spot
Price range
£1.30–£12.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #68 within Lab & Scientific Products. It carries 1,083 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
9.3%
Average rank
#68in Lab & Scientific Products
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,083per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Sewing Needles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

69

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

49%

Top 20: 89%

Open market

33%

  • CCLKHY23%
  • Sotica14%
  • KORBOND11%
  • Zeeorymn10%
  • YYDSSHIW5%
  • Ailiver5%

Demand

Sewing Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sewing Needles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • needles138K/yr
  • sewing needles159K/yr
  • needle53K/yr
  • needles for sewing41K/yr
  • hand sewing needles22K/yr
  • sewing needles large eye21K/yr
  • sewing needle14K/yr
  • large eye sewing needles13K/yr
  • sewing needles easy thread9K/yr
  • large sewing needles7K/yr

Reviews and returns

What reviews say buyers love and hate about Sewing Needles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.05

Poor quality needles

are cheaply made

Poor quality

Size-Overall14%−0.08

The eyes are quite small

Larger than I expected

Too small

Sharpness14%−0.10

Not as sharp as I had hoped and quite thick

Not sharp

Not as sharp as I had hoped

Value For Money6%+1.23

not great value

not worth the effort for cost

Expensive

Durability6%−0.04

Have managed to break a few

I dont expect them to last

Not durable whatsoever

Love

Value For Money18%+1.23

Great value for money

Excellent value

Good deal

Quality-Overall17%−0.05

Excellent quality

really great product as there are so many different items in the kit

Reasonable product

Stitch/Finish/Polish13%+1.01

The seam ripper is well made

These needles are perfect for my cross stitch

Perfect for cross stitch

Advertised Vs Actual Product12%+1.06

Exactly what I needed

Arrived as described

As described

Size-Overall8%−0.08

Good range of lengths

Great selection of sizes at a good price

Perfect for my needs, sizes are superb and a great quantity, delivery & quality spot on thank you

Return

0.2% Return rate 64% Fixable by listing

Size-Overall53%▄▅█▅▅▄

The eyes are quite small

Larger than I expected

Too small

Quality-Overall10%▁█▁▅▇▇

Poor quality needles

are cheaply made

Poor quality

Advertised Vs Actual Product6%▆▅█▅▁▇

absolutely misleading pictures- holes are very, very tiny

The photo of the needles displays long needles. They are not

These are not sterile as the Description says

Compatibility-Overall5%█▄▁▃▅▄
Sharpness5%▂▃▁▂▃█

Not as sharp as I had hoped and quite thick

Not sharp

Not as sharp as I had hoped

FAQ

Common Sewing Needles questions

Answered from the same tracked data.