Is sewing needles profitable to sell on Amazon United Kingdom?

The niche generates £297K/yr across 31 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the sewing needles niche?

25 brands and 69 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in sewing needles?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Sharpness. The return rate is 0.2%.

When does demand for sewing needles peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sewing needles niche?

Listings span £1.30–£12.05; the average listing price is £4.79 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.

sewing needles

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,083.45

avg incumbent reviews — the moat a new listing must climb

Market size

Good£297K

£297K/yr · 490K searches

Growth

Okay+8.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.79

avg listing price — sweet spot $15–$100

Price range

Bad£1.30–£12.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sewing needles is a £297K/yr Amazon United Kingdom market (490K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sewing needles market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £287K–£383K; units × avg price
Conversion rate: 12.6%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 9.3%
Avg brand age: 26 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

49%

Top 20: 89%

Open market

33%

CCLKHY23%
Sotica14%
KORBOND11%
Zeeorymn10%
YYDSSHIW5%
Ailiver5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sewing needles search terms

needles138K/yr +33.5%4.0% conv.
sewing needles159K/yr -9.3%16.2% conv.
needle53K/yr +43.6%2.4% conv.
needles for sewing41K/yr -0.1%17.4% conv.
hand sewing needles22K/yr -5.8%11.8% conv.
sewing needles large eye21K/yr -20.1%16.8% conv.
sewing needle14K/yr -10.4%12.6% conv.
large eye sewing needles13K/yr -13.5%12.0% conv.
sewing needles easy thread9K/yr +10.4%8.8% conv.
large sewing needles7K/yr -19.1%10.3% conv.

All search terms

Top sewing needles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Pcs Hand Sewing Needles Handle Sewing Needle Set Assorted Sizes Embroidery Mending Craft Sew Case

CCLKHY£3.364.5★1,538 rev

CCLKHY Stainless Steel Sharp Point 25 Pieces Sewing Needles Large Eye Hand Sewing Knitting Crochet Leather Handbags Wallets Belts Jeans 5 Sizes

CCLKHY£3.394.5★2,083 rev

Sotica 5Pcs 18G Piercing Needles 316L Stainless Steel Piercing Accessories

Sotica£5.914.5★155 rev

Korbond 30 Piece Needle Compact by Korbond Needle Assortment for a Multitude of Hand Sewing Betweens Tapestry & Darning Needles White|blue|grey

KORBOND£1.304.6★5,646 rev

Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes

Zeeorymn£3.044.4★109 rev

Newest

by launch date

57PCS Big Eye Stainless Steel Needle Set Sewing Needles Easy Thread 50 Steel Portable Hand Sewing Needles 2 Needle Threader 2 Thimble & 1 Thread Ripper for Beginners & Craft Lovers

KUTKE£3.628 rev

4mo ago

30 Pcs Large Eye Hand Sewing Needles Sewing Sharp Needles 6 Size Easy Threading Needles Sharp Large Durable Stainless Steel Threading Needle for Crafting Hand Sewing

HeiTao£3.2918 rev

4mo ago

Zeeorymn 25 Pcs Large Eye Sewing Needles Sharp Stainless Steel Needles for Hand Sewing Embroidery Knitting 5 Sizes

Zeeorymn£3.04109 rev

7mo ago

25 Pcs Large Eye Hand Sewing Needles Durable & Rustproof Stainless Steel Hand Sewing-Needles Yarn Knitting Embroidery-Needles Sharp Large-Eye Stainless-Stee Craft Set (Silver)

TreeTribe£3.6563 rev

9mo ago

Hand Sewing Needles 30 Pcs Handle Sewing Needle Set Stainless Steel Sharp Point for Assorted Sizes Embroidery Mending Craft Sew Case

Zeeorymn£3.00231 rev

11mo ago

What buyers say about sewing needles

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Great value for money”

Quality-Overall17%

“Excellent quality”

Stitch/Finish/Polish13%

“The seam ripper is well made”

Advertised Vs Actual Product12%

“Exactly what I needed”

Size-Overall8%

“Good range of lengths”

Ease Of Use7%

“Easy to use”

Portability4%

“Handy”

Strength2%

“Strong and well made”

Compactness2%

“Compact enough for travelling”

Maintenance And Repair2%

“nice little kit for small repairs”

What buyers complain about

Quality-Overall20%

“Poor quality needles”

Size-Overall14%

“The eyes are quite small”

Sharpness14%

“Not as sharp as I had hoped and quite thick”

Value For Money6%

“not great value”

Durability6%

“Have managed to break a few”

Thickness5%

“All too thick”

Strength4%

“Very flimsy”

Advertised Vs Actual Product3%

“absolutely misleading pictures- holes are very, very tiny”

Material Quality2%

“Needles seem to be made of plastic - snapped immediately”

Pain Relief-Overall1%

“makes injecting incredibly painful”

Top return reasons

Size-Overall53%

Quality-Overall10%

Advertised Vs Actual Product6%

Compatibility-Overall5%

Sharpness5%

Strength3%

Thickness3%

Defective Material/Parts3%