Serving Platter
MaybeReturns run at only 0.8% of orders. But shoppers spend only $97K a year here, so Serving Platter is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 4957
- Market size
- £97K/yr223K searches / yr
- 90-day growth
- +17.5%search demand this quarter
- Competition
- 34%top-5 click share · 29 brands · 40 sellers
Flapen Score
Serving Platter against its category
The dotted line is the Business, Industry & Science average. Past it, Serving Platter is stronger. Inside it, weaker.
Market
The Serving Platter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Serving Platter 223K times last year and spent an estimated £97K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +17.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £97Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- serving platters for parties25K searches a year
02 · Price
A sale here is worth £10.04.
Listings sell for £10.04 on average, from £2.60 to £21.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.04 that is £1K to £3K a year per listing.
- Average price
- £10.04under the $15 to $100 sweet spot
- Price range
- £2.60–£21.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #41 within Food Service Equipment & Supplies. It carries 497 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 11.3%
- Average rank
- #41in Food Service Equipment & Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 497per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Serving Platter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Zuvo Foil Serving Platters 10 Pack Large Aluminium Trays for Party Food
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 1y ago
MATANA 6 Large Rectangular Serving Platters 32x24cm - Clear Plastic Trays for Food Serving Catering Parties Weddings Birthdays - Sturdy & Reusable Snack Sandwich & Buffet Trays
- Price
- £8.69
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 8y ago
ebake 6 Pack Sandwich Platter Trays with Lids Reusable Catering Food Trays for Parties Buffets Sushi Sandwiches Cake & Meal Prep (34 x 24 x 7.5 cm)
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 4,648
- Age
- 1y ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 2,501
- Age
- 7mo ago
Zumart Pack of 6 Sandwich Platter Trays With lids - Reusable Plastic Catering Trays With Lids for Meal Prep Cakes Treats and Sandwiches (33.5cm x 24cm x 6cm)
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 1,414
- Age
- 2y ago
Trending
90-day click momentum
Zuvo Reusable Plastic Serving Trays for Party Food & Buffet Tables | Pack of 6 (32x24 cm) | Clear Food Serving Platters for BBQ Picnics Catering Snacks Cakes Sandwich & Buffet Tray
- Price
- £8.65
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 5mo ago
Canape King 10x Disposable Palm Leaf Serving Trays - Oval Large (55 x 30 cm) Wooden Serving Platters - 100% Biodegradable and Eco-Friendly Charcuterie Board for Wedding Party & Picnic
- Price
- £18.06
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 4y ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 2,501
- Age
- 7mo ago
Coselena 5 Pack Sandwich Platter Trays with Lids - Washable Serving Platters for Everyday Use & Catering with Sticker Labels - Ideal Food Storage Containers for Sushi Party Food and Sandwiches
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 320
- Age
- 2y ago
Peohud 12 Pack White Plastic Serving Platters Disposable Party Serving Food Tray with Lace Rim Rectangle Plastic Trays Serving Platter for Party Wedding Fast Food Restaurant 14.4 x 9.3
- Price
- £13.49
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 4y ago
Newest
by launch dateZuvo Reusable Plastic Serving Trays for Party Food & Buffet Tables | Pack of 6 (32x24 cm) | Clear Food Serving Platters for BBQ Picnics Catering Snacks Cakes Sandwich & Buffet Tray
- Price
- £8.65
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 5mo ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 2,501
- Age
- 7mo ago
Junw 4 pack Clear Compartment Trays with 6 Section Reusable Plastic Trays and Platters for Parties 12 Serving Tray Perfect for Appetizers Snacks Veggie Candy Fruit & Nut
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
ebake 6 Pack Sandwich Platter Trays with Lids Reusable Catering Food Trays for Parties Buffets Sushi Sandwiches Cake & Meal Prep (34 x 24 x 7.5 cm)
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 4,648
- Age
- 1y ago
Coselena Foil Trays 14 Inch (Pack of 10) - Durable Aluminium Serving Platters for Catering Parties and Events - Ideal Sandwich Platter Trays for Gatherings
- Price
- £6.46
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
40
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
34%
Top 20: 77%
Open market
39%
- MATANA15%
- Zuvo12%
- Lifewit11%
- Coselena9%
- ebake7%
- Zumart6%
Demand
Serving Platter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Serving Platter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serving platters for parties25K/yr
- platter27K/yr
- disposable serving platters19K/yr
- party serving trays and platters20K/yr
- platters15K/yr
- fruit platter13K/yr
- serving trays for parties15K/yr
- large serving platter19K/yr
- plastic serving platter9K/yr
- disposable platters9K/yr
Reviews and returns
What reviews say buyers love and hate about Serving Platter
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
to small to put sandwiches in
I probably didn't pay enough attention to the advertised size so I found these a little smaller than I expected
Too small
not sturdy
Bit flimsy
very flimsy
The overall build quality is extremely poor
Extremely poor quality
Poor quality, very light weight/flexible and alot smaller then expected
Ordered these for sandwiches they are not deep enough for a basic triangle as not deep enough
Abit thin & flimsy
they break easily
Isn't lasting well at all
Love
The build quality is solid for the price
Very good quality dishes
Excellent product
Good value
Excellent value
Excellent value for money
The size was perfect for what I needed, fitting a mix of sandwiches and cakes
Great size & fantastic quality
Decent size decent quality
It did its job
As described
Just what I wanted
Really liked how sturdy the containers were
Quite sturdy
The trays are sturdy
Return
0.8% Return rate 74% Fixable by listing
to small to put sandwiches in
I probably didn't pay enough attention to the advertised size so I found these a little smaller than I expected
Too small
The overall build quality is extremely poor
Extremely poor quality
Poor quality, very light weight/flexible and alot smaller then expected
not sturdy
Bit flimsy
very flimsy
Plastic platters
cheap
complete waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serving Platter questions
Answered from the same tracked data.