Serving Platter
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $97K a year here, so Serving Platter is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 4957
- Market size
- £97K/yr223K searches / yr
- 90-day growth
- +17.5%search demand this quarter
- Competition
- 34%top-5 click share · 29 brands · 40 sellers
Flapen Score
Serving Platter against its category
The dotted line is the Business, Industry & Science average. Past it, Serving Platter is stronger. Inside it, weaker.
Market
The Serving Platter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Serving Platter 223K times last year and spent an estimated £97K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +17.5%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £97Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- serving platters for parties25K searches a year
02 · Price
A sale here is worth £10.04.
Listings sell for £10.04 on average, from £2.60 to £21.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.04 that is £1K to £3K a year per listing.
- Average price
- £10.04under the $15 to $100 sweet spot
- Price range
- £2.60–£21.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #41 within Food Service Equipment & Supplies. It carries 497 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 93%
- Out of stock, average day
- 11.3%
- Average rank
- #41in Food Service Equipment & Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 497per listing
- Listings tracked
- 54
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Serving Platter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zuvo Foil Serving Platters 10 Pack Large Aluminium Trays for Party Food
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 1y ago
MATANA 6 Large Rectangular Serving Platters 32x24cm - Clear Plastic Trays for Food Serving Catering Parties Weddings Birthdays - Sturdy & Reusable Snack Sandwich & Buffet Trays
- Price
- £8.69
- Rating
- 4.4/5
- Reviews
- 1,791
- Age
- 8y ago
ebake 6 Pack Sandwich Platter Trays with Lids Reusable Catering Food Trays for Parties Buffets Sushi Sandwiches Cake & Meal Prep (34 x 24 x 7.5 cm)
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 4,648
- Age
- 1y ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 2,501
- Age
- 7mo ago
Zumart Pack of 6 Sandwich Platter Trays With lids - Reusable Plastic Catering Trays With Lids for Meal Prep Cakes Treats and Sandwiches (33.5cm x 24cm x 6cm)
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 1,414
- Age
- 2y ago
Trending
estimated 90-day click momentum
Zuvo Reusable Plastic Serving Trays for Party Food & Buffet Tables | Pack of 6 (32x24 cm) | Clear Food Serving Platters for BBQ Picnics Catering Snacks Cakes Sandwich & Buffet Tray
- Price
- £8.65
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 5mo ago
Canape King 10x Disposable Palm Leaf Serving Trays - Oval Large (55 x 30 cm) Wooden Serving Platters - 100% Biodegradable and Eco-Friendly Charcuterie Board for Wedding Party & Picnic
- Price
- £18.06
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 4y ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 2,501
- Age
- 7mo ago
Coselena 5 Pack Sandwich Platter Trays with Lids - Washable Serving Platters for Everyday Use & Catering with Sticker Labels - Ideal Food Storage Containers for Sushi Party Food and Sandwiches
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 320
- Age
- 2y ago
Peohud 12 Pack White Plastic Serving Platters Disposable Party Serving Food Tray with Lace Rim Rectangle Plastic Trays Serving Platter for Party Wedding Fast Food Restaurant 14.4 x 9.3
- Price
- £13.49
- Rating
- 4.6/5
- Reviews
- 192
- Age
- 4y ago
Newest
by launch dateZuvo Reusable Plastic Serving Trays for Party Food & Buffet Tables | Pack of 6 (32x24 cm) | Clear Food Serving Platters for BBQ Picnics Catering Snacks Cakes Sandwich & Buffet Tray
- Price
- £8.65
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 5mo ago
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.33
- Rating
- 4.6/5
- Reviews
- 2,501
- Age
- 7mo ago
Junw 4 pack Clear Compartment Trays with 6 Section Reusable Plastic Trays and Platters for Parties 12 Serving Tray Perfect for Appetizers Snacks Veggie Candy Fruit & Nut
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
ebake 6 Pack Sandwich Platter Trays with Lids Reusable Catering Food Trays for Parties Buffets Sushi Sandwiches Cake & Meal Prep (34 x 24 x 7.5 cm)
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 4,648
- Age
- 1y ago
Coselena Foil Trays 14 Inch (Pack of 10) - Durable Aluminium Serving Platters for Catering Parties and Events - Ideal Sandwich Platter Trays for Gatherings
- Price
- £6.46
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
40
Est. top-5 brand share
55%
Top 20: 96%
Est. top-5 click share
34%
Top 20: 77%
Open market
39%
- MATANA15%
- Zuvo12%
- Lifewit11%
- Coselena9%
- ebake7%
- Zumart6%
Demand
Serving Platter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Serving Platter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- serving platters for parties25K/yr
- platter27K/yr
- disposable serving platters19K/yr
- party serving trays and platters20K/yr
- platters15K/yr
- fruit platter13K/yr
- serving trays for parties15K/yr
- large serving platter19K/yr
- plastic serving platter9K/yr
- disposable platters9K/yr
Reviews and returns
What reviews say buyers love and hate about Serving Platter
We read the reviews and the return reasons for every product selling here.
“to small to put sandwiches in”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serving Platter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data