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Sellotape

prices mostly outside the sweet spot ($0.83–$10.69) — Sellotape doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 95Growth 25Conversion 100Competition 21Returns 99Price range 0Avg price 14Brand share 29Review moat 30Quality gap 24
This niche Category average

Is Sellotape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sellotape is a £2.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Sellotape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.5% over the last 90 days and 31.3% of searches end in a purchase.

£2.4M

revenue / yr

Units sold / yr500K
Search volume / yr-0.5%1.5M
Conversion rate31.3%
Avg price£4.99

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 85
Top-5 product click share75%
Open market12%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews3,500

Top Sellotape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£239K£478K£718K£957K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

85

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • Sellotape46%
  • Homebay22%
  • Packatape9%
  • Double Dragon6%
  • ANSIO5%
  • GTSE4%
  • Open — no brand owns it (3 brands, 8%)

Sellotape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR31.3%Products14Brands9Top 5 Brands88%OOS Rate0.0%Rating4.6★Reviews3,500Avg BSR#9
125K75KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Top Sellotape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sellotape717K/yr
  • cellotape502K/yr
  • sellotape rolls156K/yr
  • selotape53K/yr
  • cellotape roll24K/yr
  • celotape17K/yr
  • sellotape clear17K/yr
  • cello tape11K/yr
  • clear sellotape9K/yr
  • clear cellotape6K/yr

What reviews say buyers love and hate about Sellotape

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Adhesion/Stickiness30%

Its sticks well

Value For Money24%

Good Value

Quality-Overall22%

Great product very pleased with purchase

Advertised Vs Actual Product10%

Good as advertised

Ease Of Use4%

Easy to use

What buyers complain about

82% of reviews
Adhesion/Stickiness26%

Its sticky

Quality-Overall18%

Terrible quality, Split in the middle, good for

Thickness8%

a bit thin

Strength8%

Awful, breaks constantly

Value For Money5%

I'ts great for the price

Sellotape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Adhesion/Stickiness
17%
3Dispensing Mechanism
7%
4Value For Money
6%
5Quality-Overall
5%

Common Sellotape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sellotape 49/100 on Amazon United Kingdom — Skip it. The niche generates £2.4M/yr across 14 tracked products. Search demand moved -0.5% over the last 90 days.
Search demand for Sellotape on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.6× the quietest.