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Sellotape

Fail

Prices span $0.83–$10.69, mostly outside the sweet spot, so Sellotape is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£2.4M/yr1.5M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
75%top-5 click share · 9 brands · 85 sellers

Flapen Score

Sellotape against its category

The dotted line is the Business, Industry & Science average. Past it, Sellotape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sellotape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sellotape 1.5M times last year and spent an estimated £2.4M. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

31.3% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
31.3%
Market size, estimated
£2.4Ma year
Peak month
December5.6× the quietest month
Top search term
sellotape717K searches a year

02 · Price

A sale here is worth £4.99.

Listings sell for £4.99 on average, from £0.83 to £10.69. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At £4.99 that is £125K to £150K a year per listing.

Average price
£4.99under the $15 to $100 sweet spot
Price range
£0.83–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
25,000–30,000
Revenue per listing a year
£125K–£150K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Packaging & Shipping Supplies. It carries 3,500 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Packaging & Shipping Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,500per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sellotape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£239K£478K£718K£957K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

85

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

8%

  • Sellotape46%
  • Homebay22%
  • Packatape9%
  • Double Dragon6%
  • ANSIO5%
  • GTSE4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Sellotape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Sellotape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sellotape717K/yr
  • cellotape502K/yr
  • sellotape rolls156K/yr
  • selotape53K/yr
  • cellotape roll24K/yr
  • celotape17K/yr
  • sellotape clear17K/yr
  • cello tape11K/yr
  • clear sellotape9K/yr
  • clear cellotape6K/yr

Reviews and returns

What reviews say buyers love and hate about Sellotape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness26%+1.59

Its sticky

The adhesive isnt particularly strong

Does not seem very sticky

Quality-Overall18%−0.07

Terrible quality, Split in the middle, good for

Very poor quality

Split in the middle bad quality

Thickness8%−0.05

a bit thin

Tape too thin

Same thickness and stickiness as others

Strength8%−0.05

Awful, breaks constantly

Ok not the strongest

Made of brittle plastic

Value For Money5%+2.05

I'ts great for the price

waste of money

Total waste of money

Love

Adhesion/Stickiness30%+1.59

Its sticks well

effective in sticking

Sticks well

Value For Money24%+2.05

Good Value

Excellent Value

Great value

Quality-Overall22%−0.07

Great product very pleased with purchase

Best quality

Good quality sellotape

Advertised Vs Actual Product10%+1.00

Good as advertised

Just as described

Does the job

Ease Of Use4%−0.04

Easy to use

its easy enough to tear by hand

Ideal always handy at the price

Return

0.1% Return rate 51% Fixable by listing

Size-Overall48%▄▅▅█▅▅

Wrong dimensions

Too small for standard tape distributor wheels

Adhesion/Stickiness17%▂▃▇▄█▃

Its sticky

The adhesive isnt particularly strong

Does not seem very sticky

Dispensing Mechanism7%█▁▁▇▁▅

Doesn't fit my dispenser

Value For Money6%▆█▅▁▁▅

I'ts great for the price

waste of money

Total waste of money

Quality-Overall5%█▄▁▁▇▃

Terrible quality, Split in the middle, good for

Very poor quality

Split in the middle bad quality

FAQ

Common Sellotape questions

Answered from the same tracked data.