Sellotape
FailPrices span $0.83–$10.69, mostly outside the sweet spot, so Sellotape is a Fail.
- Flapen Score
- 49 / 100Ranks 357 of 740 Business, Industry & Science niches · on the category median49
- Market size
- £2.4M/yr1.5M searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 85 sellers
Flapen Score
Sellotape against its category
The dotted line is the Business, Industry & Science average. Past it, Sellotape is stronger. Inside it, weaker.
Market
The Sellotape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sellotape 1.5M times last year and spent an estimated £2.4M. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
31.3% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 31.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 31.3%
- Market size, estimated
- £2.4Ma year
- Peak month
- December5.6× the quietest month
- Top search term
- sellotape717K searches a year
02 · Price
A sale here is worth £4.99.
Listings sell for £4.99 on average, from £0.83 to £10.69. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At £4.99 that is £125K to £150K a year per listing.
- Average price
- £4.99under the $15 to $100 sweet spot
- Price range
- £0.83–£10.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £125K–£150K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Packaging & Shipping Supplies. It carries 3,500 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Packaging & Shipping Supplies
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,500per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Sellotape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 2,915
- Age
- 3y ago

6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m
- Price
- £4.15
- Rating
- 4.6/5
- Reviews
- 5,403
- Age
- 4y ago

Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 1y ago

ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 2y ago

Packatape Cellotape 9 Clear Transparent Rolls 18mm x 33m | Tape Dispenser Included | Ideal for Gift Wrap Christmas Birthday Home or Office | Clear Stationery Tape
- Price
- £5.06
- Rating
- 4.6/5
- Reviews
- 3,038
- Age
- 6y ago
Trending
90-day click momentum
Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape
- Price
- £0.83
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 3y ago

ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 2y ago

GTSE 6 Pack of Cellotape 24mm x 66m per roll Gift Wrap Clear Tape for Christmas and Birthdays Crafts Packaging Sellotape Parcel Tape Compatible with Dispensers - 6 Rolls
- Price
- £6.46
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 8y ago

Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 1y ago

Packatape Cellotape 6 Extra Long Transparent Tape Rolls at 24mm x 66m - Clear Tape Ideal for Gift Wrap Christmas Birthday Home or Office - Clear Stationery Tape
- Price
- £5.11
- Rating
- 4.7/5
- Reviews
- 3,179
- Age
- 6y ago
Newest
by launch date
Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc
- Price
- £3.62
- Rating
- 4.4/5
- Reviews
- 251
- Age
- 1y ago

ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging
- Price
- £3.64
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 2y ago

Original Golden Cellotape | Multi-Purpose Clear Tape for Household Objects - Extra Sticky Clear Packing Tape for Sticking Envelopes Cards & Gifts | Easy to Use - Sellotape 24mm x 50m
- Price
- £7.66
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 2y ago

Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m
- Price
- £1.15
- Rating
- 4.8/5
- Reviews
- 2,915
- Age
- 3y ago

Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape
- Price
- £0.83
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
85
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
8%
- Sellotape46%
- Homebay22%
- Packatape9%
- Double Dragon6%
- ANSIO5%
- GTSE4%
- Open — no brand owns it (3 brands, 8%)
Demand
Sellotape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Sellotape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sellotape717K/yr
- cellotape502K/yr
- sellotape rolls156K/yr
- selotape53K/yr
- cellotape roll24K/yr
- celotape17K/yr
- sellotape clear17K/yr
- cello tape11K/yr
- clear sellotape9K/yr
- clear cellotape6K/yr
Reviews and returns
What reviews say buyers love and hate about Sellotape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its sticky
The adhesive isnt particularly strong
Does not seem very sticky
Terrible quality, Split in the middle, good for
Very poor quality
Split in the middle bad quality
a bit thin
Tape too thin
Same thickness and stickiness as others
Awful, breaks constantly
Ok not the strongest
Made of brittle plastic
I'ts great for the price
waste of money
Total waste of money
Love
Its sticks well
effective in sticking
Sticks well
Good Value
Excellent Value
Great value
Great product very pleased with purchase
Best quality
Good quality sellotape
Good as advertised
Just as described
Does the job
Easy to use
its easy enough to tear by hand
Ideal always handy at the price
Return
0.1% Return rate 51% Fixable by listing
Wrong dimensions
Too small for standard tape distributor wheels
Its sticky
The adhesive isnt particularly strong
Does not seem very sticky
Doesn't fit my dispenser
I'ts great for the price
waste of money
Total waste of money
Terrible quality, Split in the middle, good for
Very poor quality
Split in the middle bad quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sellotape questions
Answered from the same tracked data.









