Is sellotape profitable to sell on Amazon United Kingdom?

The niche generates £2.4M/yr across 14 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (49/100).

How competitive is the sellotape niche?

9 brands and 85 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in sellotape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.1%.

When does demand for sellotape peak?

Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the sellotape niche?

Listings span £0.83–£10.69; the average listing price is £4.99 (sweet spot $15–$100). The average incumbent carries 3,500 reviews — the moat a new listing must climb.

sellotape

Skip it

Prices mostly outside the sweet spot ($0.83–$10.69) — this niche doesn't clear our bar today.

Conversion

Incredible31.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible£2.4M

£2.4M/yr · 1.5M searches

Review moat

Okay3,499.86

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad£4.99

avg listing price — sweet spot $15–$100

Price range

Bad£0.83–£10.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sellotape is a £2.4M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sellotape market data

Units sold / yr: 400K–500K; avg 25,000–30,000/product
Revenue / yr: £2.0M–£2.5M; units × avg price
Conversion rate: 31.3%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Sellotape46%
Homebay22%
Packatape9%
Double Dragon6%
ANSIO5%
GTSE4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top sellotape search terms

sellotape717K/yr -1.6%21.1% conv.
cellotape502K/yr +5.3%25.1% conv.
sellotape rolls156K/yr +2.4%15.7% conv.
selotape53K/yr +9.8%25.0% conv.
cellotape roll24K/yr -23.2%20.7% conv.
celotape17K/yr -26.3%26.7% conv.
sellotape clear17K/yr -37.0%17.8% conv.
cello tape11K/yr -2.1%14.0% conv.
clear sellotape9K/yr -13.9%14.2% conv.
clear cellotape6K/yr -5.5%14.4% conv.

All search terms

Top sellotape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m

Sellotape£1.154.8★2,915 rev

6 Pack - Cellotape Rolls Strong Clear Packing Tape Extra Long | Packaging Sellotape Transparent Stationary Gift Wrap Tape Refill 24mm x 40m

Homebay£4.154.6★5,403 rev

Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc

Double Dragon£3.624.4★251 rev

ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging

ANSIO£3.644.6★178 rev

Packatape Cellotape 9 Clear Transparent Rolls 18mm x 33m | Tape Dispenser Included | Ideal for Gift Wrap Christmas Birthday Home or Office | Clear Stationery Tape

Packatape£5.064.6★3,038 rev

Newest

by launch date

Double Dragon Cellotape Clear Packaging Tape 24mm wide 40m long (6 Rolls) | Strong Sellotape Parcel Packaging Tape | Secure Sticky Sealing Tape for Parcel Boxes Moving Boxes Large Postal Bags etc

Double Dragon£3.62251 rev

1y ago

ANSIO Cellotape Clear Packing Tape 24mm x 40m - Pack of 6 Parcel Tape for Easy Secure Packaging

ANSIO£3.64178 rev

2y ago

Original Golden Cellotape | Multi-Purpose Clear Tape for Household Objects - Extra Sticky Clear Packing Tape for Sticking Envelopes Cards & Gifts | Easy to Use - Sellotape 24mm x 50m

FERRIS£7.66237 rev

2y ago

Sellotape Original Golden Multi-Purpose Clear Tape for Household Objects Clear Packing Tape for Sticking Envelopes or Cards Easy to Use Packaging Tape 24mmx50m

Sellotape£1.152,915 rev

3y ago

Packatape Cellotape Extra Long Easy Tear Transparent Tape Single Roll at 24mm x 66m Ideal for Gift Wrap Christmas Birthday Home Office or School - Clear Stationery Tape

Packatape£0.83620 rev

3y ago

What buyers say about sellotape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness30%

“Its sticks well”

Value For Money24%

“Good Value”

Quality-Overall22%

“Great product very pleased with purchase”

Advertised Vs Actual Product10%

“Good as advertised”

Ease Of Use4%

“Easy to use”

Strength2%

“Not flimsy”

Durability1%

“Very durable”

Thickness1%

“Nice thickness”

Dispensing Mechanism1%

“fits my dispenser”

Size-Overall1%

“Good size and good quality”

What buyers complain about

Adhesion/Stickiness26%

“Its sticky”

Quality-Overall18%

“Terrible quality, Split in the middle, good for”

Thickness8%

“a bit thin”

Strength8%

“Awful, breaks constantly”

Value For Money5%

“I'ts great for the price”

Ease Of Use4%

“it's not easy to find the end of the roll to start a new one when you need to”

Size-Overall4%

“Wrong dimensions”

Durability4%

“it breaks up”

Dispensing Mechanism1%

“Doesn't fit my dispenser”

Tear Resistance1%

“It tears across all the time”

Top return reasons

Size-Overall48%

Adhesion/Stickiness17%

Dispensing Mechanism7%

Value For Money6%

Quality-Overall5%

Functionality-Overall5%

Defective Material/Parts4%

Compatibility-Overall3%

Thin2%

Advertised Vs Actual Product2%

Common questions

Is sellotape profitable to sell on Amazon United Kingdom?: The niche generates £2.4M/yr across 14 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (49/100).
How competitive is the sellotape niche?: 9 brands and 85 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in sellotape?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.1%.
When does demand for sellotape peak?: Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the sellotape niche?: Listings span £0.83–£10.69; the average listing price is £4.99 (sweet spot $15–$100). The average incumbent carries 3,500 reviews — the moat a new listing must climb.