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Sellotape

Fail

Prices span $0.83–$10.69, mostly outside the sweet spot, so Sellotape is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£2.4M/yr1.5M searches / yr
90-day growth
-0.5%search demand this quarter
Competition
75%top-5 click share · 9 brands · 85 sellers

Flapen Score

Sellotape against its category

The dotted line is the Business, Industry & Science average. Past it, Sellotape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sellotape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sellotape 1.5M times last year and spent an estimated £2.4M. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 31.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 31.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
31.3%
Market size, estimated
£2.4Ma year
Peak month
December5.6× the quietest month
Top search term
sellotape717K searches a year

02 · Price

A sale here is worth £4.99.

Listings sell for £4.99 on average, from £0.83 to £10.69. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At £4.99 that is £125K to £150K a year per listing.

Average price
£4.99under the $15 to $100 sweet spot
Price range
£0.83–£10.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
25,000–30,000
Revenue per listing a year
£125K–£150K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Packaging & Shipping Supplies. It carries 3,500 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Packaging & Shipping Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,500per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Sellotape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£239K£478K£718K£957K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

85

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

8%

  • Sellotape46%
  • Homebay22%
  • Packatape9%
  • Double Dragon6%
  • ANSIO5%
  • GTSE4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Sellotape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Sellotape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sellotape717K/yr
  • cellotape502K/yr
  • sellotape rolls156K/yr
  • selotape53K/yr
  • cellotape roll24K/yr
  • celotape17K/yr
  • sellotape clear17K/yr
  • cello tape11K/yr
  • clear sellotape9K/yr
  • clear cellotape6K/yr

Reviews and returns

What reviews say buyers love and hate about Sellotape

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Adhesion/Stickiness”
26%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Its sticky”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sellotape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data