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Scotch Brite

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -9.6% this quarter, so Scotch Brite is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 740 Business, Industry & Science niches · +2 vs the category median of 49
Market size
£127K/yr130K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
53%top-5 click share · 26 brands · 125 sellers

Flapen Score

Scotch Brite against its category

The dotted line is the Business, Industry & Science average. Past it, Scotch Brite is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotch Brite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Scotch Brite 130K times last year and spent an estimated £127K. The top 5 brands take 60% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
11.2%
Market size, estimated
£127Ka year
Peak month
March1.6× the quietest month
Top search term
scotch brite pads31K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £1.20 to £26.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.66 that is £2K to £4K a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£1.20–£26.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #300 within Janitorial & Sanitation Supplies. It carries 2,692 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#300in Janitorial & Sanitation Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,692per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Scotch Brite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

26 rising

Sellers

125

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

53%

Top 20: 91%

Open market

35%

  • Scotch-Brite20%
  • S&R14%
  • PMIQSA11%
  • Faithfull8%
  • SAFNAJ6%
  • G4GADGET5%

Demand

Scotch Brite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Scotch Brite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scotch brite pads31K/yr
  • scotch brite43K/yr
  • abrasive pads9K/yr
  • green scouring pads10K/yr
  • scotch pads9K/yr
  • scotchbrite abrasive pads7K/yr
  • red scotch brite pads3K/yr
  • 3m scotch brite pads4K/yr
  • scotch pad3K/yr
  • scotchbrite pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Scotch Brite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.16

they are very big

Very small

Smaller than I hoped for

Quality-Overall17%−0.13

Cheap

Rubbish

Poor quality

Value For Money12%+0.75

much cheaper

Not cheap

Overpriced

Hard Feel8%

Very rough

went soft quickly

A bit harsh

Weight Heavy7%−0.05

Absolutely not heavy duty

Not what I call heavy duty

Not heavy duty

Love

Quality-Overall21%−0.13

Good Quality

Excellent product better than Tesco own make will definitely buy again

Good quality sanding sponge

Advertised Vs Actual Product16%+0.59

exactly as pictured

Exactly what I needed

As described

Value For Money12%+0.75

Well worth it

Good value for money

Good deal

Ease Of Use8%+0.84

Easy to use

They are easy to hold

Its such a handy purchase

Durability5%+0.20

Durable enough for DIY

They hold up well during use

Durable

Return

0.3% Return rate 42% Fixable by listing

Size-Overall30%█▃▄▅▇▅

they are very big

Very small

Smaller than I hoped for

Quality-Overall21%▆▄▂█▅▆

Cheap

Rubbish

Poor quality

Functionality-Overall11%▁█▇▅▃▁
Advertised Vs Actual Product5%▁▅▁▁█▁

This is misleading

Scratch Resistance4%▁▁█▁▁▁

FAQ

Common Scotch Brite questions

Answered from the same tracked data.