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Safety Dealer Boots

Fail

Buyers convert on only 0.9% of searches, so Safety Dealer Boots is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£80K/yr176K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
28%top-5 click share · 18 brands · 56 sellers

Flapen Score

Safety Dealer Boots against its category

The dotted line is the Business, Industry & Science average. Past it, Safety Dealer Boots is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Dealer Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Safety Dealer Boots 176K times last year and spent an estimated £80K. The top 5 brands take 74% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
0.9%
Market size, estimated
£80Ka year
Peak month
October1.7× the quietest month
Top search term
v12 safety boots35K searches a year

02 · Price

A sale here is worth £49.61.

Listings sell for £49.61 on average, from £16.41 to £118.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £49.61 that is £0 to £5K a year per listing.

Average price
£49.61inside the $15 to $100 sweet spot
Price range
£16.41–£118.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #314 within Agricultural Equipment & Supplies. It carries 733 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
89%
Out of stock, average day
2.9%
Average rank
#314in Agricultural Equipment & Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
73

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Safety Dealer Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

56

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

28%

Top 20: 61%

Open market

21%

  • V1247%
  • GUSAYEX9%
  • Blackrock7%
  • MAXSTEEL6%
  • Xpert6%
  • Amblers Safety5%

Demand

Safety Dealer Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Safety Dealer Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • v12 safety boots35K/yr
  • slip on safety boots17K/yr
  • slip on work boots men12K/yr
  • slip on work boots17K/yr
  • safety dealer boots10K/yr
  • slip on steel toe cap boots7K/yr
  • chelsea safety boots for men7K/yr
  • v12 boots8K/yr
  • dealer safety boots7K/yr
  • steel toe cap chelsea boots6K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Dealer Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.17

Too small

Slightly odd fit

Too Big

Comfort-Overall15%+1.99

Uncomfortable

not as comfortable as other brands

these boots are extremely uncomfortable

Durability14%−0.22

they need to be broken in fir a few days

they just don't last

would not recommend purchasing as already falling apart complete waste of money

Quality-Overall11%−0.04

lacks a little more quality on the inside of the boot as it starting to make cloth balls

Poorly made cheap crap

Bad quality

Water Resistance4%−0.05

unfortunately my left one let in water after two days a shame because they were good comfy boots

While not totally waterproof they are splash proof

they stopped being waterproof

Love

Comfort-Overall34%+1.99

Very comfortable

Comfortable to wear

Good and comfortable boot

Quality-Overall12%−0.04

The quality of build construction is very decent

Good quality boots for the price

Good quality

Value For Money10%+0.33

worth the money

Good value for money

Good price

Size-Overall9%−0.17

Great fit good boot

Good fit

Fits a wide foot really well

Weight Light7%+0.77

The design is lightweight

lightweight

Good light weight boots

Return

4.2% Return rate 74% Fixable by listing

Size-Overall49%▆█▆▆▆▇

Too small

Slightly odd fit

Too Big

Feet Fit13%▆▄▄▇█▇
Comfort-Overall6%▆▃▅▆█▄

Uncomfortable

not as comfortable as other brands

these boots are extremely uncomfortable

Quality-Overall5%▅▄█▇▅▆

lacks a little more quality on the inside of the boot as it starting to make cloth balls

Poorly made cheap crap

Bad quality

Weight Heavy3%▁▇▄█▅▂

they do feel a little heavy

they are heavy

FAQ

Common Safety Dealer Boots questions

Answered from the same tracked data.