Skip to content

Rubbing Alcohol

prices mostly outside the sweet spot ($2.55–$6.40) — Rubbing Alcohol doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 57Growth 32Conversion 96Competition 10Returns 99Price range 0Avg price 13Brand share 14Review moat 24Quality gap 20
This niche Category average

Is Rubbing Alcohol profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rubbing Alcohol is a £427K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.

Rubbing Alcohol: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.3% over the last 90 days and 13.4% of searches end in a purchase.

£427K

revenue / yr

Units sold / yr100K
Search volume / yr+5.3%662K
Conversion rate13.4%
Avg price£4.82

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 13
Top-5 product click share88%
Open market6%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews5,729

Top Rubbing Alcohol products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

£0£64K£128K£192K£256K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Palm Safe47%
  • IsoLAB15%
  • ICAN LONDON12%
  • JOVS11%
  • EQM SOLUCIONES QUIMICAS8%
  • Filo3%
  • Open — no brand owns it (1 brand, 3%)

Rubbing Alcohol demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume662KCVR13.4%Products9Brands7Top 5 Brands94%OOS Rate4.5%Rating4.7★Reviews5,729Avg BSR#11
15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Rubbing Alcohol search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rubbing alcohol428K/yr
  • rubbing alcohol for cleaning98K/yr
  • rubbing alcohol for skin35K/yr
  • cleaning alcohol28K/yr
  • alcohol cleaner13K/yr
  • cleaning alcohol isopropyl8K/yr
  • alcohol for cleaning7K/yr
  • medical alcohol7K/yr
  • alcohol disinfectant5K/yr
  • isopropyl rubbing alcohol5K/yr

What reviews say buyers love and hate about Rubbing Alcohol

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall18%

Excellent product

Ease Of Cleaning17%

good for cleaning

Advertised Vs Actual Product17%

As advertised

Value For Money15%

Good value for money

Size-Overall5%

good size

What buyers complain about

54% of reviews
Smell14%

Smells so bad

Quality-Overall7%

Bad quality cap

Size-Overall7%

Small

Ease Of Use5%

Impossible to use this product

Leak-Proof5%

There is also a a limiter in the bottle opening meaning you can't spill it as easily

Rubbing Alcohol return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
21%
2Functionality-Overall
20%
3Advertised Vs Actual Product
15%
4Size-Overall
9%
5Compatibility-Overall
6%

Common Rubbing Alcohol questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rubbing Alcohol 39/100 on Amazon United Kingdom — Skip it. The niche generates £427K/yr across 9 tracked products. Search demand moved +5.3% over the last 90 days.
Search demand for Rubbing Alcohol on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.