Skip to content

Rubbing Alcohol

Fail

Prices span $2.55–$6.40, mostly outside the sweet spot, so Rubbing Alcohol is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£427K/yr662K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
88%top-5 click share · 7 brands · 13 sellers

Flapen Score

Rubbing Alcohol against its category

The dotted line is the Business, Industry & Science average. Past it, Rubbing Alcohol is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubbing Alcohol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubbing Alcohol 662K times last year and spent an estimated £427K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
13.4%
Market size, estimated
£427Ka year
Peak month
January1.2× the quietest month
Top search term
rubbing alcohol428K searches a year

02 · Price

A sale here is worth £4.82.

Listings sell for £4.82 on average, from £2.55 to £6.40. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £4.82 that is £29K to £39K a year per listing.

Average price
£4.82under the $15 to $100 sweet spot
Price range
£2.55–£6.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£29K–£39K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #11 within Janitorial & Sanitation Supplies. It carries 5,729 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
78%
Out of stock, average day
4.5%
Average rank
#11in Janitorial & Sanitation Supplies
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,729per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Rubbing Alcohol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£64K£128K£192K£256K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

3%

  • Palm Safe47%
  • IsoLAB15%
  • ICAN LONDON12%
  • JOVS11%
  • EQM SOLUCIONES QUIMICAS8%
  • Filo3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Rubbing Alcohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Rubbing Alcohol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubbing alcohol428K/yr
  • rubbing alcohol for cleaning98K/yr
  • rubbing alcohol for skin35K/yr
  • cleaning alcohol28K/yr
  • alcohol cleaner13K/yr
  • cleaning alcohol isopropyl8K/yr
  • alcohol for cleaning7K/yr
  • medical alcohol7K/yr
  • alcohol disinfectant5K/yr
  • isopropyl rubbing alcohol5K/yr

Reviews and returns

What reviews say buyers love and hate about Rubbing Alcohol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.03

Smells so bad

Smell was too strong to use

Smells like water

Quality-Overall7%−0.02

Bad quality cap

based now on my own experience I feel most of these negative reviews are justified

Look elsewhere exceptionally poor quality

Size-Overall7%−0.02

Small

Its tiny

Misleading photo, it was very small

Ease Of Use5%−0.01

Impossible to use this product

Not easy to pour

as it can be easy to pour too much if you are not careful

Leak-Proof5%

There is also a a limiter in the bottle opening meaning you can't spill it as easily

Could do with some sort of control or stopper as for quite a strong chemical, its quite difficult to pour and often spills

Love

Quality-Overall18%−0.02

Excellent product

Great price and quality ISO

its been a reliable

Ease Of Cleaning17%+1.72

good for cleaning

Useful to clean

Great for cleaning

Advertised Vs Actual Product17%+1.03

As advertised

As described

I got what I ordered

Value For Money15%+1.31

Good value for money

Good value for money

Good price

Size-Overall5%−0.02

good size

Nice big bottle

Good size bottle too

Return

0.1% Return rate 27% Fixable by listing

Leak-Proof21%█▃█▅▁▆

There is also a a limiter in the bottle opening meaning you can't spill it as easily

Could do with some sort of control or stopper as for quite a strong chemical, its quite difficult to pour and often spills

Functionality-Overall20%▃▅▇▆█▄

Didnt remove silicon from clothing

Advertised Vs Actual Product15%▃▄▃█▂▅
Size-Overall9%▄█▁▁▁▅

Small

Its tiny

Misleading photo, it was very small

Compatibility-Overall6%▁▆█▁▃▁

FAQ

Common Rubbing Alcohol questions

Answered from the same tracked data.