rubbing alcohol
Skip itPrices mostly outside the sweet spot ($2.55–$6.40) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Good£427K£427K/yr · 662K searches
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,729.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.82avg listing price — sweet spot $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad£2.55–£6.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rubbing alcohol is a £427K/yr Amazon United Kingdom market (662K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rubbing alcohol market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £386K–£482K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 67%
- Out of stock
- 4.5%
- Avg brand age
- 58 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
13
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
3%
- Palm Safe47%
- IsoLAB15%
- ICAN LONDON12%
- JOVS11%
- EQM SOLUCIONES QUIMICAS8%
- Filo3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top rubbing alcohol search terms
- rubbing alcohol428K/yr
- rubbing alcohol for cleaning98K/yr
- rubbing alcohol for skin35K/yr
- cleaning alcohol28K/yr
- alcohol cleaner13K/yr
- cleaning alcohol isopropyl8K/yr
- alcohol for cleaning7K/yr
- medical alcohol7K/yr
- alcohol disinfectant5K/yr
- isopropyl rubbing alcohol5K/yr
Top rubbing alcohol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting
Palm Safe£4.964.6★3,824 rev
IsoLAB - Isopropanol Rubbing Alcohol - 99.9% Pure Isopropyl Alcohol Multi-Purpose Cleaner Degreaser & Solvent - 500ml
IsoLAB£4.644.7★914 rev
Isopropyl Alcohol IPA 99.9% 1L | Pure Lab Grade | Isopropanol 1 Litre | Rubbing Alcohol for Cleaning and Disinfecting | Solvent for Electronics Hospitals Windows Glass Appliances.
JOVS£6.404.7★1,587 rev
ican london isopropyl rubbing Alcohol 99.9% First aid Antiseptic Disinfectant 50ml travel size
ICAN LONDON£2.554.6★953 rev
EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing
EQM SOLUCIONES QUIMICAS£5.824.8★19,102 rev
Newest
by launch date
EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 500 ML - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing
EQM SOLUCIONES QUIMICAS£4.5119,102 rev
IsoLAB - Isopropanol Rubbing Alcohol - 99.9% Pure Isopropyl Alcohol Multi-Purpose Cleaner Degreaser & Solvent - 500ml
IsoLAB£4.64914 rev
Filo Isopropyl Alcohol 99.9% IPA 1L | High-purity Rubbing Alcohol for Cleaning & Degreasing | Isopropanol Cleaning Alcohol Disinfecting Ideal for Electronics Glass and Solvent Use
Filo£5.95180 rev
Isopropyl Alcohol IPA 99.9% 1L | Pure Lab Grade | Isopropanol 1 Litre | Rubbing Alcohol for Cleaning and Disinfecting | Solvent for Electronics Hospitals Windows Glass Appliances.
JOVS£6.401,587 rev
Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting
Palm Safe£4.963,824 rev
Trending
90-day click momentumEQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 1L - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing
EQM SOLUCIONES QUIMICAS£5.824.8★
EQM - ECO-301 - Isopropyl Alcohol 99 9% Pure - Isopropanol 500 ML - Cleaning of electronic components lenses and screens - Household cleaning - 3D Printing
EQM SOLUCIONES QUIMICAS£4.514.8★
Rubbing Alcohol 500ml 99% Pure Isopropanol IPA for Cleaning Medical Use Electronics Glass De-icer Painting
Palm Safe£4.964.6★
Isopropyl Alcohol IPA 99.9% 1L | Pure Lab Grade | Isopropanol 1 Litre | Rubbing Alcohol for Cleaning and Disinfecting | Solvent for Electronics Hospitals Windows Glass Appliances.
JOVS£6.404.7★
IsoLAB - Isopropanol Rubbing Alcohol - 99.9% Pure Isopropyl Alcohol Multi-Purpose Cleaner Degreaser & Solvent - 500ml
IsoLAB£4.644.7★
What buyers say about rubbing alcohol
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“good for cleaning”
“As advertised”
“Good value for money”
“good size”
“Did the job effectively”
“Convenient small bottle”
“Makes sticky fixed things really stick”
“doesn't leak”
“Low odour, does the job”
What buyers complain about
“Smells so bad”
“Bad quality cap”
“Small”
“Impossible to use this product”
“There is also a a limiter in the bottle opening meaning you can't spill it as easily”
“they just won't stick”
“Didnt remove silicon from clothing”
“Does not fast dry as clamied”
“Wanted to get hair dye stain out of top it worked”
“Slightly expensive. hence 4-star rating”
Top return reasons
Common questions
- Is rubbing alcohol profitable to sell on Amazon United Kingdom?
- The niche generates £427K/yr across 9 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the rubbing alcohol niche?
- 7 brands and 13 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in rubbing alcohol?
- Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for rubbing alcohol peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the rubbing alcohol niche?
- Listings span £2.55–£6.40; the average listing price is £4.82 (sweet spot $15–$100). The average incumbent carries 5,729 reviews — the moat a new listing must climb.