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Rubber Stable Mats

Fail

Shoppers spend an estimated $28K a year here, so Rubber Stable Mats is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£28K/yr37K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
57%top-5 click share · 12 brands · 13 sellers

Flapen Score

Rubber Stable Mats against its category

The dotted line is the Business, Industry & Science average. Past it, Rubber Stable Mats is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Stable Mats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Stable Mats 37K times last year and spent an estimated £28K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
1.7%
Market size, estimated
£28Ka year
Peak month
October1.6× the quietest month
Top search term
stable mats17K searches a year

02 · Price

A sale here is worth £44.50.

Listings sell for £44.50 on average, from £12.84 to £246.88. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £44.50 that is £0 to £4K a year per listing.

Average price
£44.50inside the $15 to $100 sweet spot
Price range
£12.84–£246.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #299 within Agricultural Equipment & Supplies. It carries 164 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
14%
Out of stock, average day
2.2%
Average rank
#299in Agricultural Equipment & Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Rubber Stable Mats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 rising

Sellers

13

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

12%

  • Ark Mat62%
  • Actiasmat9%
  • Vanexiss7%
  • HAPBEAR5%
  • GCM3%
  • Ark Rubber and Resin Ltd2%
  • Open — no brand owns it (6 brands, 12%)

Demand

Rubber Stable Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.6×

Search terms

Top Rubber Stable Mats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stable mats17K/yr
  • rubber stable mats9K/yr
  • horse stall mats6K/yr
  • stable mats for horses5K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Stable Mats

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Smell”
0.5%of orders come back
“It checks EVERY BOX for dog urine control - does NOT retain the urine smell AT ALL once washed down. even in direct sun heat”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rubber Stable Mats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data