rubber stable mats
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£44.50avg listing price — sweet spot $15–$100
Review moat
Great163.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£12.84–£246.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 37K searches
According to Flapen's Amazon United Kingdom niche tracking, rubber stable mats is a £28K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rubber stable mats market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 73%
- Out of stock
- 2.2%
- Avg brand age
- 48 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
12%
- Ark Mat62%
- Actiasmat9%
- Vanexiss7%
- HAPBEAR5%
- GCM3%
- Ark Rubber and Resin Ltd2%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.6×
Top rubber stable mats search terms
- stable mats17K/yr
- rubber stable mats9K/yr
- horse stall mats6K/yr
- stable mats for horses5K/yr
Top rubber stable mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horse Stable Floor Mats - Heavy Duty Rubber - 12mm Thick - 6ft x 4ft - Non Slip Bubbletop Matting - Grooved Underside For Drainage
Ark Mat£34.034.5★85 rev
Actiasmat Heavy Duty Rubber Stable Mat - 10mm Thick 6 x 4 (1.83m x 1.22m) Anti-Fatigue Waterproof Slip-Resistant
Actiasmat£33.295.0★8 rev
Rubber Crumb Gym Floor Tiles - Heavy Duty Non-Slip Commercial Grade Gym Mats - 1m x 1m (Black 10mm Thick)
Ark Mat£16.574.4★211 rev
Treadmill Mat Exercise Equipment Mat Heavy-Duty Protective Floor mat for Under Stationary Bike Spin Bike Fitness Equipment 120cm x 60cm Black
Vanexiss£14.814.4★952 rev
Pack of 4 (96 sq.ft) Horse Stable EVA Rubber Floor Mats - Non-Slip - Cushioned - Insulating - 18mm Thick - 6ft / 183cm x 4ft / 122cm - Raised Coin Pattern Underside For Drainage (4 Mats)
Ark Mat£132.274.6★16 rev
Newest
by launch date
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
GCM£18.6219 rev
BCM Rubber Matting Roll Checker Plate Heavy Duty Rubber Flooring for Shed Flooring Garage Van Gym or Workshop Non Slip Waterproof Surface Easy to Cut 0.5m x 1.5m
BCM£13.1740 rev
Ark Mat Heavy-Duty Foam Equipment Mat 120 x 60 cm 5 mm Thick Non-Slip Waterproof Exercise Mat for Treadmills and Home Gym Equipment (120X60cm)
Ark Mat£14.170 rev
ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)
ACOMOPACK£52.74327 rev
Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.5m Width 3mm (Checker Plate 2m x 1.5m)
Shield Autocare£27.21681 rev
Trending
90-day click momentumGCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
GCM£18.624.4★
HAPBEAR Foldable Treadmill Mat - 173×61cm×5mm Walking Pad Mat for Home Gym Workout Non-slip Noise Reduction Waterproof
HAPBEAR£18.304.6★
ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)
ACOMOPACK£52.744.5★
Ark Mat Heavy-Duty Foam Equipment Mat 120 x 60 cm 5 mm Thick Non-Slip Waterproof Exercise Mat for Treadmills and Home Gym Equipment (120X60cm)
Ark Mat£14.170.0★
Treadmill Mat Exercise Equipment Mat Heavy-Duty Protective Floor mat for Under Stationary Bike Spin Bike Fitness Equipment 120cm x 60cm Black
Vanexiss£14.814.4★
What buyers say about rubber stable mats
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“super value for money”
“Exellect does the job”
“Heavy duty”
“Good size”
“Good thickness”
“very easy to use”
“lightweight”
“Amazing very durable and looks great”
“its both comfortable”
What buyers complain about
“It checks EVERY BOX for dog urine control - does NOT retain the urine smell AT ALL once washed down. even in direct sun heat”
“Its quite thick as mats go”
“cheap”
“Small size”
“Value for money just a little noisy using upstairs so purchased a rubber mat to go underneath, ok now”
“But its a lot of money for what it is”
“it has stained my floor yellow”
“these mats are heavy”
“I find it marks up very easily when standing on it with cleats not sure it will last very long”
“Thin and hard as a rock”
Top return reasons
Common questions
- Is rubber stable mats profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the rubber stable mats niche?
- 12 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in rubber stable mats?
- Top complaints mined from reviews: Smell, Thickness, Quality-Overall. The return rate is 0.5%.
- When does demand for rubber stable mats peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the rubber stable mats niche?
- Listings span £12.84–£246.88; the average listing price is £44.50 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.