Rubber Stable Mats
FailShoppers spend only $28K a year here, so Rubber Stable Mats is a Fail.
- Flapen Score
- 43 / 100Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 4943
- Market size
- £28K/yr37K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 13 sellers
Flapen Score
Rubber Stable Mats against its category
The dotted line is the Business, Industry & Science average. Past it, Rubber Stable Mats is stronger. Inside it, weaker.
Market
The Rubber Stable Mats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubber Stable Mats 37K times last year and spent an estimated £28K. The top 5 brands take 86% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £28Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- stable mats17K searches a year
02 · Price
A sale here is worth £44.50.
Listings sell for £44.50 on average, from £12.84 to £246.88. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £44.50 that is £0 to £4K a year per listing.
- Average price
- £44.50inside the $15 to $100 sweet spot
- Price range
- £12.84–£246.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #299 within Agricultural Equipment & Supplies. It carries 164 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 14%
- Out of stock, average day
- 2.2%
- Average rank
- #299in Agricultural Equipment & Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 164per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Rubber Stable Mats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Horse Stable Floor Mats - Heavy Duty Rubber - 12mm Thick - 6ft x 4ft - Non Slip Bubbletop Matting - Grooved Underside For Drainage
- Price
- £34.03
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago
Actiasmat Heavy Duty Rubber Stable Mat - 10mm Thick 6 x 4 (1.83m x 1.22m) Anti-Fatigue Waterproof Slip-Resistant
- Price
- £33.29
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 10y ago
Rubber Crumb Gym Floor Tiles - Heavy Duty Non-Slip Commercial Grade Gym Mats - 1m x 1m (Black 10mm Thick)
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 5y ago
Treadmill Mat Exercise Equipment Mat Heavy-Duty Protective Floor mat for Under Stationary Bike Spin Bike Fitness Equipment 120cm x 60cm Black
- Price
- £14.81
- Rating
- 4.4/5
- Reviews
- 952
- Age
- 5y ago
Pack of 4 (96 sq.ft) Horse Stable EVA Rubber Floor Mats - Non-Slip - Cushioned - Insulating - 18mm Thick - 6ft / 183cm x 4ft / 122cm - Raised Coin Pattern Underside For Drainage (4 Mats)
- Price
- £132.27
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
Trending
90-day click momentum
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 3mo ago
HAPBEAR Foldable Treadmill Mat - 173×61cm×5mm Walking Pad Mat for Home Gym Workout Non-slip Noise Reduction Waterproof
- Price
- £18.30
- Rating
- 4.6/5
- Reviews
- 555
- Age
- 1y ago
ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)
- Price
- £52.74
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 1y ago
Ark Mat Heavy-Duty Foam Equipment Mat 120 x 60 cm 5 mm Thick Non-Slip Waterproof Exercise Mat for Treadmills and Home Gym Equipment (120X60cm)
- Price
- £14.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Treadmill Mat Exercise Equipment Mat Heavy-Duty Protective Floor mat for Under Stationary Bike Spin Bike Fitness Equipment 120cm x 60cm Black
- Price
- £14.81
- Rating
- 4.4/5
- Reviews
- 952
- Age
- 5y ago
Newest
by launch dateGCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 3mo ago
BCM Rubber Matting Roll Checker Plate Heavy Duty Rubber Flooring for Shed Flooring Garage Van Gym or Workshop Non Slip Waterproof Surface Easy to Cut 0.5m x 1.5m
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 6mo ago
Ark Mat Heavy-Duty Foam Equipment Mat 120 x 60 cm 5 mm Thick Non-Slip Waterproof Exercise Mat for Treadmills and Home Gym Equipment (120X60cm)
- Price
- £14.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
ACOMOPACK Mat for Floor 1.3 Thick Memory Foam Play Mat Play Mat with Non-Slip Bottom for Living Room(39×59×1.3 Darkgrey)
- Price
- £52.74
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 1y ago
Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.5m Width 3mm (Checker Plate 2m x 1.5m)
- Price
- £27.21
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
12%
- Ark Mat62%
- Actiasmat9%
- Vanexiss7%
- HAPBEAR5%
- GCM3%
- Ark Rubber and Resin Ltd2%
- Open — no brand owns it (6 brands, 12%)
Demand
Rubber Stable Mats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.6×
Search terms
Top Rubber Stable Mats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stable mats17K/yr
- rubber stable mats9K/yr
- horse stall mats6K/yr
- stable mats for horses5K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber Stable Mats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It checks EVERY BOX for dog urine control - does NOT retain the urine smell AT ALL once washed down. even in direct sun heat
is that it has a pungent rubber smell
Bad smell
Its quite thick as mats go
Super thin
Thinner than expected
cheap
Not great quality
poor quality
Small size
Not wide enough
Got the smaller one not wide enough for my turbo trainer
Value for money just a little noisy using upstairs so purchased a rubber mat to go underneath, ok now
Love
Excellent product
Looks well made
Good quality mat
super value for money
Amazing value
Good value
Exellect does the job
does what it says
Exactly what I wanted
Heavy duty
Heavy
Reasonably heavy duty
Good size
Quick delivery great size
Yes it fitted the boot perfect
Return
0.5% Return rate 57% Fixable by listing
Small size
Not wide enough
Got the smaller one not wide enough for my turbo trainer
cheap
Not great quality
poor quality
It checks EVERY BOX for dog urine control - does NOT retain the urine smell AT ALL once washed down. even in direct sun heat
is that it has a pungent rubber smell
Bad smell
Its quite thick as mats go
Super thin
Thinner than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber Stable Mats questions
Answered from the same tracked data.