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Rubber Matting

Fail

Shoppers spend only $18K a year here, so Rubber Matting is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£18K/yr104K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
38%top-5 click share · 25 brands · 31 sellers

Flapen Score

Rubber Matting against its category

The dotted line is the Business, Industry & Science average. Past it, Rubber Matting is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Matting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Matting 104K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.8%
Market size, estimated
£18Ka year
Peak month
September2.5× the quietest month
Top search term
rubber matting roll43K searches a year

02 · Price

A sale here is worth £21.85.

Listings sell for £21.85 on average, from £8.30 to £65.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £21.85 that is £0 to £2K a year per listing.

Average price
£21.85inside the $15 to $100 sweet spot
Price range
£8.30–£65.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #45 within Janitorial & Sanitation Supplies. It carries 915 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
35%
Out of stock, average day
4.9%
Average rank
#45in Janitorial & Sanitation Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
49

04 · Newcomers

Amazon counts 3 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rubber Matting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£551£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

38%

Top 20: 73%

Open market

24%

  • Shield Autocare32%
  • Ark Mat21%
  • GCM12%
  • Harbour Housewares5%
  • BCM4%
  • Globe Way3%

Demand

Rubber Matting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Rubber Matting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber matting roll43K/yr
  • rubber matting for garage floor16K/yr
  • van flooring13K/yr
  • rubber flooring roll8K/yr
  • rubber roll5K/yr
  • rubber garage flooring5K/yr
  • non slip flooring4K/yr
  • matting3K/yr
  • garage flooring roll3K/yr
  • rubber matting for vans3K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Matting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell32%−0.25

Strong chemical smell

Bad smell

Yes it does smell of rubber -

Suitable For Indoor9%−0.08

It can't be used indoor

Not for under a rug/tiles anyway

Not suitable for indoor use due to the stench of petroleum it gives off

Quality-Overall6%+1.27

Garbage / temu

Poor quality

Rubbish

Grip5%−0.03

Doesnt stop the rug from slipping at all

SLIP

Flatness4%−0.04

Instead its flat pack

The underside is matt and flat

Not laying flat

Love

Quality-Overall29%+1.27

Excellent product

Really good quality, thick

Good Quality Mat

Value For Money15%+1.49

Good value

Good value for price

Amazing value

Advertised Vs Actual Product11%+0.52

do the job

As described

exactly what i needed

Ease Of Use4%+0.10

Easy to use

Very easy to lay it in the back

It was easy to cut to size

Material Quality3%+0.22

Good quality material

Great quality mat

Good heavy duty material

Return

0.6% Return rate 57% Fixable by listing

Size-Overall44%▅▇▆███
Smell13%▇▃█▄▃▄

Strong chemical smell

Bad smell

Yes it does smell of rubber -

Quality-Overall6%▅▆▁▇▆█

Garbage / temu

Poor quality

Rubbish

Advertised Vs Actual Product5%▅█▃▄▂▃
Thin5%▄▅██▁▃

FAQ

Common Rubber Matting questions

Answered from the same tracked data.