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Rubber Matting

Fail

Shoppers spend an estimated $18K a year here, so Rubber Matting is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£18K/yr104K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
38%top-5 click share · 25 brands · 31 sellers

Flapen Score

Rubber Matting against its category

The dotted line is the Business, Industry & Science average. Past it, Rubber Matting is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Matting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Matting 104K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.8%
Market size, estimated
£18Ka year
Peak month
September2.5× the quietest month
Top search term
rubber matting roll43K searches a year

02 · Price

A sale here is worth £21.85.

Listings sell for £21.85 on average, from £8.30 to £65.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £21.85 that is £0 to £2K a year per listing.

Average price
£21.85inside the $15 to $100 sweet spot
Price range
£8.30–£65.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #45 within Janitorial & Sanitation Supplies. It carries 915 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
35%
Out of stock, average day
4.9%
Average rank
#45in Janitorial & Sanitation Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
49

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Rubber Matting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£551£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

31

Est. top-5 brand share

73%

Top 20: 97%

Est. top-5 click share

38%

Top 20: 73%

Open market

24%

  • Shield Autocare32%
  • Ark Mat21%
  • GCM12%
  • Harbour Housewares5%
  • BCM4%
  • Globe Way3%

Demand

Rubber Matting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Rubber Matting search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rubber matting roll43K/yr
  • rubber matting for garage floor16K/yr
  • van flooring13K/yr
  • rubber flooring roll8K/yr
  • rubber roll5K/yr
  • rubber garage flooring5K/yr
  • non slip flooring4K/yr
  • matting3K/yr
  • garage flooring roll3K/yr
  • rubber matting for vans3K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Matting

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Smell”
0.6%of orders come back
“Strong chemical smell”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rubber Matting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data