Is rubber matting profitable to sell on Amazon United Kingdom?

The niche generates £18K/yr across 49 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (49/100).

How competitive is the rubber matting niche?

25 brands and 31 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in rubber matting?

Top complaints mined from reviews: Smell, Suitable For Indoor, Quality-Overall. The return rate is 0.6%.

When does demand for rubber matting peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the rubber matting niche?

Listings span £8.30–£65.66; the average listing price is £21.85 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.

rubber matting

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£21.85

avg listing price — sweet spot $15–$100

Price range

Great£8.30–£65.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good914.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£18K

£18K/yr · 104K searches

According to Flapen's Amazon United Kingdom niche tracking, rubber matting is a £18K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rubber matting market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £22K–£27K; units × avg price
Conversion rate: 0.8%
Avg BSR: #45
Page quality: 0%
Prime: 35%
Sponsored: 88%
Out of stock: 4.9%
Avg brand age: 45 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

38%

Top 20: 73%

Open market

24%

Shield Autocare32%
Ark Mat21%
GCM12%
Harbour Housewares5%
BCM4%
Globe Way3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top rubber matting search terms

rubber matting roll43K/yr -13.6%1.0% conv.
rubber matting for garage floor16K/yr -6.9%0.5% conv.
van flooring13K/yr -27.7%0.2% conv.
rubber flooring roll8K/yr +66.5%0.3% conv.
rubber roll5K/yr -1.2%0.7% conv.
rubber garage flooring5K/yr -20.4%0.8% conv.
non slip flooring4K/yr +2.4%0.2% conv.
matting3K/yr +12.8%0.3% conv.
garage flooring roll3K/yr +21.1%0.0% conv.
rubber matting for vans3K/yr -24.9%1.1% conv.

All search terms

Top rubber matting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)

GCM£18.624.4★19 rev

Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.5m Width 3mm (Checker Plate 0.5m x 1.5m)

Shield Autocare£14.734.4★681 rev

Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.5m Width 3mm (Checker Plate 2.5m x 1.5m)

Shield Autocare£31.514.4★681 rev

Smooth Rubber Roll Flooring Matting | 3mm Thick | 1m Wide | Up to 15m Length (1m x 2m)

Ark Mat£18.154.1★158 rev

Ark Mat£19.294.3★205 rev

Newest

by launch date

Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | (0.5m x 1.5m Coin)

GCM£18.891 rev

2mo ago

GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)

GCM£18.6219 rev

3mo ago

Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.8m Width 3.5mm (Coin 0.5m x 1.8m)

Shield Autocare£12.4312 rev

4mo ago

BCM Rubber Matting Roll Checker Plate Heavy Duty Rubber Flooring for Shed Flooring Garage Van Gym or Workshop Non Slip Waterproof Surface Easy to Cut 0.5m x 1.5m

BCM£13.1740 rev

6mo ago

Fine Ribbed Black Rubber Matting | Thick Heavy Duty Floor Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1200mm Wide 3mm Thick (0.5m x 1.2m)

Globe Way£8.7019 rev

7mo ago

What buyers say about rubber matting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent product”

Value For Money15%

“Good value”

Advertised Vs Actual Product11%

“do the job”

Ease Of Use4%

“Easy to use”

Material Quality3%

“Good quality material”

Size-Overall3%

“Happy and easy to fit”

Grip3%

“it feels nicely non slip”

Durability3%

“Durable”

Thickness3%

“Good thickness”

Adhesion/Stickiness3%

“Does stick and it's the right size”

What buyers complain about

Smell32%

“Strong chemical smell”

Suitable For Indoor9%

“It can't be used indoor”

Quality-Overall6%

“Garbage / temu”

Grip5%

“Doesnt stop the rug from slipping at all”

Flatness4%

“Instead its flat pack”

Thickness4%

“expected it to be thicker”

Ease Of Use4%

“Unusable”

Weight Heavy3%

“The 2x4m roll was very heavy”

Stain Resistance3%

“it has stained my floor yellow”

Alignment3%

“the grooves could be deeper”

Top return reasons

Size-Overall44%

Smell13%

Quality-Overall6%

Advertised Vs Actual Product5%

Thin5%

Weight Heavy4%