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Rubber Mat

Rubber Mat shows low returns (1.0%), but weak search conversion (1.4%) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 32Growth 24Conversion 18Competition 80Returns 95Price range 74Avg price 79Brand share 71Review moat 51Quality gap 55
This niche Category average

Is Rubber Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rubber Mat is a £150K/yr Amazon United Kingdom market (636K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 55/100.

Rubber Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.0% over the last 90 days and 1.4% of searches end in a purchase.

£150K

revenue / yr

Units sold / yr13K
Search volume / yr-2.0%636K
Conversion rate1.4%
Avg price£16.52

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers30 · 39
Top-5 product click share35%
Open market37%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement81%
New entrants (1y)14· 4 succeeded
Avg rating4.4★
Avg reviews1,466

Top Rubber Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

39

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

35%

Top 20: 69%

Open market

34%

  • Shield Autocare17%
  • Ark Mat17%
  • Harbour Housewares12%
  • Nicoman8%
  • GCM8%
  • VISTA SPORTS4%

Rubber Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume636KCVR1.4%Products52Brands30Top 5 Brands63%OOS Rate4.5%Rating4.4★Reviews1,466Avg BSR#26
13K8KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Rubber Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rubber matting131K/yr
  • rubber mat210K/yr
  • rubber flooring48K/yr
  • rubber matting roll43K/yr
  • rubber floor mats33K/yr
  • rubber mats27K/yr
  • heavy duty rubber mat18K/yr
  • rubber matting for garage floor16K/yr
  • rubber mats for floor14K/yr
  • rubber floor mat13K/yr

What reviews say buyers love and hate about Rubber Mat

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall28%

Looks good well made

Value For Money14%

Good price

Advertised Vs Actual Product13%

As described

Size-Overall5%

Fits perfect

Ease Of Cleaning5%

Absolutely quality used this to put onto my wheelchair ramps at my front door fantastic to clean dirty feet

What buyers complain about

67% of reviews
Smell17%

Strong chemical smell

Quality-Overall13%

Rubbish quality, waste your money

Size-Overall12%

Small size

Thickness6%

These aren't thick mats, of course,

Suitable For Indoor4%

It can't be used indoor

Rubber Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
58%
2Quality-Overall
8%
3Thin
5%
4Smell
4%
5Color
3%

Common Rubber Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rubber Mat 55/100 on Amazon United Kingdom — Worth a look. The niche generates £150K/yr across 52 tracked products. 4 of 14 products launched in the last 360 days are still selling. Search demand moved -2.0% over the last 90 days.
Search demand for Rubber Mat on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.