Is rubber mat profitable to sell on Amazon United Kingdom?

The niche generates £150K/yr across 52 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the rubber mat niche?

30 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in rubber mat?

Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for rubber mat peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the rubber mat niche?

Listings span £2.46–£51.27; the average listing price is £16.52 (sweet spot $15–$100). The average incumbent carries 1,466 reviews — the moat a new listing must climb.

rubber mat

Worth a look

Shows low returns (1.0%), but weak search conversion (1.4%) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Avg price

Great£16.52

avg listing price — sweet spot $15–$100

Price range

Good£2.46–£51.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,465.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£150K

£150K/yr · 636K searches

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, rubber mat is a £150K/yr Amazon United Kingdom market (636K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rubber mat market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £165K–£207K; units × avg price
Conversion rate: 1.4%
Avg BSR: #26
Page quality: 0%
Prime: 35%
Sponsored: 81%
Out of stock: 4.5%
Avg brand age: 45 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

35%

Top 20: 69%

Open market

34%

Shield Autocare17%
Ark Mat17%
Harbour Housewares12%
Nicoman8%
GCM8%
VISTA SPORTS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top rubber mat search terms

rubber matting131K/yr +47.8%1.0% conv.
rubber mat210K/yr -26.3%1.3% conv.
rubber flooring48K/yr -14.3%0.3% conv.
rubber matting roll43K/yr -13.6%0.8% conv.
rubber floor mats33K/yr +7.2%1.0% conv.
rubber mats27K/yr +19.3%0.9% conv.
heavy duty rubber mat18K/yr +7.6%0.4% conv.
rubber matting for garage floor16K/yr -6.9%0.5% conv.
rubber mats for floor14K/yr -32.4%1.0% conv.
rubber floor mat13K/yr -7.2%1.1% conv.

All search terms

Top rubber mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 6 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment

Harbour Housewares£33.244.4★88 rev

Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)

Nicoman£6.994.3★37 rev

GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)

GCM£18.624.4★19 rev

Heavy Duty Rubber Gym Mat 12mm | Large 6ft x 4ft (1.82 x 1.22m) Solid Rubber Flooring | Non-Slip Commercial Gym Flooring Mat for Home & Garage Gyms

Ark Mat£44.464.6★159 rev

Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.5m Width 3mm (Checker Plate 0.5m x 1.5m)

Shield Autocare£14.734.4★681 rev

Newest

by launch date

GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)

GCM£18.6219 rev

3mo ago

Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.8m Width 3.5mm (Coin 0.5m x 1.8m)

Shield Autocare£12.4312 rev

4mo ago

BCM Rubber Matting Roll Checker Plate Heavy Duty Rubber Flooring for Shed Flooring Garage Van Gym or Workshop Non Slip Waterproof Surface Easy to Cut 0.5m x 1.5m

BCM£13.1740 rev

6mo ago

Fine Ribbed Black Rubber Matting | Thick Heavy Duty Floor Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1200mm Wide 3mm Thick (0.5m x 1.2m)

Globe Way£8.7019 rev

7mo ago

Heavy Duty Non Slip Rubber Mat Roll 3mm Waterproof Flooring for Garage Gym Workshop Indoor and Outdoor Use 1m x 1m Cut-to-Size Protective Matting

Szfanyangxuan£15.426 rev

7mo ago

What buyers say about rubber mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Looks good well made”

Value For Money14%

“Good price”

Advertised Vs Actual Product13%

“As described”

Size-Overall5%

“Fits perfect”

Ease Of Cleaning5%

“Absolutely quality used this to put onto my wheelchair ramps at my front door fantastic to clean dirty feet”

Grip4%

“This has a strong grip”

Ease Of Use4%

“Easy to use”

Durability3%

“Very durable”

Strength3%

“Great and sturdy”

Material Quality3%

“Nice mat”

What buyers complain about

Smell17%

“Strong chemical smell”

Quality-Overall13%

“Rubbish quality, waste your money”

Size-Overall12%

“Small size”

Thickness6%

“These aren't thick mats, of course,”

Suitable For Indoor4%

“It can't be used indoor”

Weight Heavy4%

“Heavy”

Flatness3%

“The underside is matt and flat”

Value For Money3%

“quite expensive”

Grip3%

“slippery in texture than rubber”

Adhesion/Stickiness2%

“Catches under door”

Top return reasons

Size-Overall58%

Quality-Overall8%

Thin5%

Smell4%

Color3%

Advertised Vs Actual Product3%

Thickness3%

Material Quality2%

Weight Heavy2%

Flatness1%

Common questions

Is rubber mat profitable to sell on Amazon United Kingdom?: The niche generates £150K/yr across 52 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the rubber mat niche?: 30 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in rubber mat?: Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for rubber mat peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the rubber mat niche?: Listings span £2.46–£51.27; the average listing price is £16.52 (sweet spot $15–$100). The average incumbent carries 1,466 reviews — the moat a new listing must climb.