Rubber Mat
MaybeReturns run at only 1.0% of orders. But buyers convert on only 1.4% of searches, so Rubber Mat is a Maybe.
- Flapen Score
- 55 / 100Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 4955
- Market size
- £150K/yr636K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 35%top-5 click share · 30 brands · 39 sellers
Flapen Score
Rubber Mat against its category
The dotted line is the Business, Industry & Science average. Past it, Rubber Mat is stronger. Inside it, weaker.
Market
The Rubber Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rubber Mat 636K times last year and spent an estimated £150K. The top 5 brands take 63% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 636K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £150Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- rubber matting131K searches a year
02 · Price
A sale here is worth £16.52.
Listings sell for £16.52 on average, from £2.46 to £51.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £16.52 that is £2K to £4K a year per listing.
- Average price
- £16.52inside the $15 to $100 sweet spot
- Price range
- £2.46–£51.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #26 within Janitorial & Sanitation Supplies. It carries 1,466 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 35%
- Out of stock, average day
- 4.5%
- Average rank
- #26in Janitorial & Sanitation Supplies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,466per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 4 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Rubber Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 6 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
- Price
- £33.24
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 8mo ago
Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)
- Price
- £6.99
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 8mo ago
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 3mo ago
Heavy Duty Rubber Gym Mat 12mm | Large 6ft x 4ft (1.82 x 1.22m) Solid Rubber Flooring | Non-Slip Commercial Gym Flooring Mat for Home & Garage Gyms
- Price
- £44.46
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 9mo ago
Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.5m Width 3mm (Checker Plate 0.5m x 1.5m)
- Price
- £14.73
- Rating
- 4.4/5
- Reviews
- 681
- Age
- 1y ago
Trending
90-day click momentum
Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.8m Width 3.5mm (Coin 0.5m x 1.8m)
- Price
- £12.43
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 4mo ago
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 3mo ago
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 16 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
- Price
- £25.48
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 8mo ago
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 6 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
- Price
- £33.24
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 8mo ago
Heavy Duty Non Slip Rubber Mat Roll 3mm Waterproof Flooring for Garage Gym Workshop Indoor and Outdoor Use 1m x 1m Cut-to-Size Protective Matting
- Price
- £15.42
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago
Newest
by launch dateGCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
- Price
- £18.62
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 3mo ago
Black Rubber Matting Roll | Thick Heavy Duty Flooring Mat Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1.8m Width 3.5mm (Coin 0.5m x 1.8m)
- Price
- £12.43
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 4mo ago
BCM Rubber Matting Roll Checker Plate Heavy Duty Rubber Flooring for Shed Flooring Garage Van Gym or Workshop Non Slip Waterproof Surface Easy to Cut 0.5m x 1.5m
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 6mo ago
Fine Ribbed Black Rubber Matting | Thick Heavy Duty Floor Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor | 1200mm Wide 3mm Thick (0.5m x 1.2m)
- Price
- £8.70
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 7mo ago
Heavy Duty Non Slip Rubber Mat Roll 3mm Waterproof Flooring for Garage Gym Workshop Indoor and Outdoor Use 1m x 1m Cut-to-Size Protective Matting
- Price
- £15.42
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
39
Top-5 brand share
63%
Top 20: 93%
Top-5 click share
35%
Top 20: 69%
Open market
34%
- Shield Autocare17%
- Ark Mat17%
- Harbour Housewares12%
- Nicoman8%
- GCM8%
- VISTA SPORTS4%
Demand
Rubber Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rubber Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rubber matting131K/yr
- rubber mat210K/yr
- rubber flooring48K/yr
- rubber matting roll43K/yr
- rubber floor mats33K/yr
- rubber mats27K/yr
- heavy duty rubber mat18K/yr
- rubber matting for garage floor16K/yr
- rubber mats for floor14K/yr
- rubber floor mat13K/yr
Reviews and returns
What reviews say buyers love and hate about Rubber Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strong chemical smell
Smell is unbearable
Bad smell
Rubbish quality, waste your money
Very light weight not best quality
Not great quality
Small size
OK mat, little smaller than anticipated
Very big
These aren't thick mats, of course,
Not as thick as expected from description
expected it to be thicker
It can't be used indoor
Unusable indoors
in my opinion I found it no good for indoors
Love
Looks good well made
Good Quality Mat
Excellent Quality
Good price
Good value for price
Amazing value
As described
Does what is says
Just what I was looking for
Fits perfect
Very handy that you can order in different sizes to fit in different rooms
Easy to fit
Absolutely quality used this to put onto my wheelchair ramps at my front door fantastic to clean dirty feet
Easy to clean
are very reliable that have s smooth surface to clean
Return
1.0% Return rate 72% Fixable by listing
Small size
OK mat, little smaller than anticipated
Very big
Rubbish quality, waste your money
Very light weight not best quality
Not great quality
Strong chemical smell
Smell is unbearable
Bad smell
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rubber Mat questions
Answered from the same tracked data.