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Rope

Maybe

An estimated 0.9% of orders come back. But products sell for $7.97 on average, outside the sweet spot, so Rope is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£241K/yr556K searches / yr
90-day growth
+27.4%search demand this quarter
Competition
46%top-5 click share · 23 brands · 56 sellers

Flapen Score

Rope against its category

The dotted line is the Business, Industry & Science average. Past it, Rope is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rope 556K times last year and spent an estimated £241K. The top 5 brands take 59% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
+27.4%
Conversion, latest week
5.4%
Market size, estimated
£241Ka year
Peak month
May1.6× the quietest month
Top search term
rope395K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £3.39 to £31.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.97 that is £4K to £6K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£3.39–£31.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #477 within Material Handling Products. It carries 1,205 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#477in Material Handling Products
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
35

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rope products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

56

Est. top-5 brand share

59%

Top 20: 97%

Est. top-5 click share

46%

Top 20: 85%

Open market

36%

  • TECEUM21%
  • tenn well16%
  • tallkeey8%
  • Tradeen7%
  • EVERLASTO7%
  • vsshe5%

Demand

Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Rope search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rope395K/yr
  • nylon rope29K/yr
  • thick rope26K/yr
  • polypropylene rope12K/yr
  • heavy duty rope10K/yr
  • 10mm rope10K/yr
  • rooe10K/yr
  • 6mm rope9K/yr
  • strong rope9K/yr
  • 8mm rope7K/yr

Reviews and returns

What reviews say buyers love and hate about Rope

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“The rope on it wasnt the best quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rope questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data