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Rope

Maybe

Returns run at only 0.9% of orders. But products sell for $7.97 on average, outside the sweet spot, so Rope is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£241K/yr556K searches / yr
90-day growth
+27.4%search demand this quarter
Competition
46%top-5 click share · 23 brands · 56 sellers

Flapen Score

Rope against its category

The dotted line is the Business, Industry & Science average. Past it, Rope is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rope 556K times last year and spent an estimated £241K. The top 5 brands take 59% of clicks. Demand peaks in May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
+27.4%
Conversion, latest week
5.4%
Market size, estimated
£241Ka year
Peak month
May1.6× the quietest month
Top search term
rope395K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £3.39 to £31.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £7.97 that is £4K to £6K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£3.39–£31.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #477 within Material Handling Products. It carries 1,205 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#477in Material Handling Products
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,205per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

56

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

46%

Top 20: 85%

Open market

36%

  • TECEUM21%
  • tenn well16%
  • tallkeey8%
  • Tradeen7%
  • EVERLASTO7%
  • vsshe5%

Demand

Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rope395K/yr
  • nylon rope29K/yr
  • thick rope26K/yr
  • polypropylene rope12K/yr
  • heavy duty rope10K/yr
  • 10mm rope10K/yr
  • rooe10K/yr
  • 6mm rope9K/yr
  • strong rope9K/yr
  • 8mm rope7K/yr

Reviews and returns

What reviews say buyers love and hate about Rope

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+0.92

The rope on it wasnt the best quality

Bad quality

It is very low quality rope

Material Quality10%−0.08

more like wool than rope

Not made of nylon like the title suggests

Strange core made from a sheet of tightly wrapped polythene type material

Stretchability/Expandability/Elasticity9%−0.06

Doesn't stretch too much over time

The rope doesnt have a lot of stretch in it which may be an issue depending on your application

way too stretchy

Thickness6%−0.03

Thicker than it looks

isnt isnt as thick as I expected either

Not very thick for my needs

Washability5%−0.04

Sorry excuse for a washing line

Now in June 2026 my washing line has snapped

Love

Quality-Overall31%+0.92

Satisfactory product accurately describedd on the product page

Good price and quality arrived on time

Excellent Quality

Strength19%+1.67

Very strong

Good strong clothes line or great cord for anything

This rope is strong

Advertised Vs Actual Product18%+0.69

As described

As advertised

exactly what i wanted

Value For Money14%+1.04

very reasonable price

Excellent value

Good for the price

Color3%

lovely colour

a few more colour options would have been nice

It is a very bright white

Return

0.9% Return rate 36% Fixable by listing

Thin20%█▆▆▇▅█
Size-Overall18%▅▄█▆▅▆
Thickness16%▅▅█▆▅▄

Thicker than it looks

isnt isnt as thick as I expected either

Not very thick for my needs

Advertised Vs Actual Product11%▅█▁▇▇▅
Quality-Overall7%▁▄█▅█▄

The rope on it wasnt the best quality

Bad quality

It is very low quality rope

FAQ

Common Rope questions

Answered from the same tracked data.