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Red Mite Powder for Chickens

Maybe

Buyers convert on 19.7% of searches. But shoppers spend only $49K a year here, so Red Mite Powder for Chickens is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 15% of 740 Business, Industry & Science niches · +9 vs the category median of 49
Market size
£49K/yr18K searches / yr
90-day growth
+158.9%search demand this quarter
Competition
65%top-5 click share · 8 brands · 40 sellers

Flapen Score

Red Mite Powder for Chickens against its category

The dotted line is the Business, Industry & Science average. Past it, Red Mite Powder for Chickens is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Mite Powder for Chickens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Mite Powder for Chickens 18K times last year and spent an estimated £49K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +158.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+158.9%
Conversion, latest week
19.7%
Market size, estimated
£49Ka year
Peak month
July7.4× the quietest month
Top search term
red mite powder for chickens6K searches a year

02 · Price

A sale here is worth £14.23.

Listings sell for £14.23 on average, from £5.10 to £29.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.23 that is £1K to £4K a year per listing.

Average price
£14.23under the $15 to $100 sweet spot
Price range
£5.10–£29.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #79 within Agricultural Equipment & Supplies. It carries 784 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.5%
Average rank
#79in Agricultural Equipment & Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
784per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Red Mite Powder for Chickens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

40

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

9%

  • Johnsons34%
  • Multi-Mite24%
  • Extra Select13%
  • C&G Pets7%
  • Battles6%
  • Ashbrook Products6%
  • Open — no brand owns it (2 brands, 9%)

Demand

Red Mite Powder for Chickens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×

Search terms

Top Red Mite Powder for Chickens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red mite powder for chickens6K/yr
  • mite powder for chickens6K/yr
  • chicken mite powder3K/yr
  • red mite powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Mite Powder for Chickens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money44%−0.13

Although a bit expensive for a small flock it definitely lasts

therefore £38 for 3 lots of it seems a waste of money

Smell33%−0.18

did I mention its dusty

Love

Value For Money24%−0.13

Good Value

THis is great value

Great value

Quality-Overall23%+1.61

the brand seems a reliable supplier of decent quality products

Fine powder and good quality

Excellent product

Advertised Vs Actual Product20%−0.03

Just as advertised

Does the job

Just what I wanted

Ease Of Use14%+1.27

Easy to use

its simple to work with

I find it easy to remove and replace

Ease Of Cleaning5%+0.62

Easy to use reassurance the hen she'd is clean

I have a plastic hen house which is very easy to keep clean

Return

0.4% Return rate 41% Fixable by listing

Size-Overall19%█▁█▁█▄
Advertised Vs Actual Product18%▄█▆▁██
Functionality-Overall12%█▁▁▅▃▁
Compatibility-Overall9%▁▁▆█▁▅
Leak-Proof9%▁█▁▁▅▅

FAQ

Common Red Mite Powder for Chickens questions

Answered from the same tracked data.