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Rectangle Cake Board

Fail

The top 5 brands take 100% of clicks, so Rectangle Cake Board is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£108K/yr148K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
76%top-5 click share · 5 brands · 15 sellers

Flapen Score

Rectangle Cake Board against its category

The dotted line is the Business, Industry & Science average. Past it, Rectangle Cake Board is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rectangle Cake Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rectangle Cake Board 148K times last year and spent an estimated £108K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
10.2%
Market size, estimated
£108Ka year
Peak month
December1.5× the quietest month
Top search term
rectangle cake board43K searches a year

02 · Price

A sale here is worth £7.12.

Listings sell for £7.12 on average, from £3.97 to £11.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.12 that is £7K to £9K a year per listing.

Average price
£7.12under the $15 to $100 sweet spot
Price range
£3.97–£11.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #400 within Food Service Equipment & Supplies. It carries 998 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
15.4%
Average rank
#400in Food Service Equipment & Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rectangle Cake Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

15

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • Culpitt63%
  • Natural Cuisine15%
  • ACACIA10%
  • PME8%
  • Anniversary House3%
  • Open — no brand owns it (0%)

Demand

Rectangle Cake Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Rectangle Cake Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rectangle cake board43K/yr
  • rectangle cake board and box23K/yr
  • cake board rectangle19K/yr
  • rectangular cake board12K/yr
  • oblong cake board and box9K/yr
  • large cake board9K/yr
  • rectangle cake box10K/yr
  • oblong cake board9K/yr
  • rectangular cake board and box3K/yr
  • large rectangle cake board4K/yr

Reviews and returns

What reviews say buyers love and hate about Rectangle Cake Board

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
54%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Board was not the best quality”
A buyer, on “Quality-Overall”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rectangle Cake Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data