Rectangle Cake Board
FailThe top 5 brands take 100% of clicks, so Rectangle Cake Board is a Fail.
- Flapen Score
- 39 / 100Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 4939
- Market size
- £108K/yr148K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 15 sellers
Flapen Score
Rectangle Cake Board against its category
The dotted line is the Business, Industry & Science average. Past it, Rectangle Cake Board is stronger. Inside it, weaker.
Market
The Rectangle Cake Board market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rectangle Cake Board 148K times last year and spent an estimated £108K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £108Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- rectangle cake board43K searches a year
02 · Price
A sale here is worth £7.12.
Listings sell for £7.12 on average, from £3.97 to £11.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.12 that is £7K to £9K a year per listing.
- Average price
- £7.12under the $15 to $100 sweet spot
- Price range
- £3.97–£11.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #400 within Food Service Equipment & Supplies. It carries 998 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 15.4%
- Average rank
- #400in Food Service Equipment & Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 998per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Rectangle Cake Board products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Culpitt 16 x 12 Cake Board & White Cake Box Combo Oblong Silver Fern Cake Drum With Matching Box 0.5 (13mm) Thick Rectangular Cake Transport 406 x 304mm - Single Pack
- Price
- £5.26
- Rating
- 4.7/5
- Reviews
- 3,134
- Age
- 4y ago
Natural Cuisine 16 x12 Inch Rectangle Cake Box with Cake Board Strong White Bakery Cake Boxes with Silver Fern Cake Board Professional Cake Packaging for Bakers
- Price
- £6.04
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 4mo ago
Culpitt 12 X 9 Cake Board & White Cake Box Combo Oblong Silver Fern Cake Drum With Matching Box 0.5 (13mm) Thick Rectangular Cake Transport 304 X 228mm - Single Pack
- Price
- £4.61
- Rating
- 4.7/5
- Reviews
- 3,134
- Age
- 4y ago
Culpitt 18 x 14 Cake Board & White Cake Box Combo Oblong Silver Fern Cake Drum With Matching Box 0.5 (13mm) Thick Rectangular Cake Transport 457 x 355mm - Single Pack
- Price
- £8.07
- Rating
- 4.7/5
- Reviews
- 3,134
- Age
- 4y ago
Culpitt 14 x 12 Oblong Cake Boards | 5 Pack | 3mm Hardboard Cards For Celebration Desserts Birthday Treats Tray Bakes Cupcakes and More! Strong Rectangular - Pack Of 5
- Price
- £9.90
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 3y ago
Trending
90-day click momentumNatural Cuisine 16 x12 Inch Rectangle Cake Box with Cake Board Strong White Bakery Cake Boxes with Silver Fern Cake Board Professional Cake Packaging for Bakers
- Price
- £6.04
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 4mo ago
ACACIA 16 x 12 White Cake Box & Board Combo | 13mm Thick Silver Sturdy Drum with Matching Box | Rectangular Cake Transport 406 x 304mm Long Single Pack
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago
PME CCO898 Oblong Cake Card 14 x 10/35 x 25 cm Cardboard Silver
- Price
- £3.98
- Rating
- 4.7/5
- Reviews
- 232
- Age
- 12y ago
Culpitt 14 x 12 Oblong Cake Boards | 5 Pack | 3mm Hardboard Cards For Celebration Desserts Birthday Treats Tray Bakes Cupcakes and More! Strong Rectangular - Pack Of 5
- Price
- £9.90
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 3y ago
PME CCO900 Oblong Cake Card 17 x 13-Inch / 43 x 33 cm Silver
- Price
- £6.21
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 12y ago
Newest
by launch dateNatural Cuisine 16 x12 Inch Rectangle Cake Box with Cake Board Strong White Bakery Cake Boxes with Silver Fern Cake Board Professional Cake Packaging for Bakers
- Price
- £6.04
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 4mo ago
ACACIA 16 x 12 White Cake Box & Board Combo | 13mm Thick Silver Sturdy Drum with Matching Box | Rectangular Cake Transport 406 x 304mm Long Single Pack
- Price
- £8.49
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago
ACACIA 18 x 14 White Cake Box & Board Combo | 13mm Thick Silver Sturdy Drum with Matching Box | Rectangular Cake Transport 457 x 355mm Long Single Pack
- Price
- £10.53
- Rating
- 4.2/5
- Reviews
- 41
- Age
- 1y ago
Culpitt 14 x 12 Oblong Cake Boards | 5 Pack | 3mm Hardboard Cards For Celebration Desserts Birthday Treats Tray Bakes Cupcakes and More! Strong Rectangular - Pack Of 5
- Price
- £9.90
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 3y ago
Culpitt 16 x 12 Cake Board & White Cake Box Combo Oblong Silver Fern Cake Drum With Matching Box 0.5 (13mm) Thick Rectangular Cake Transport 406 x 304mm - Single Pack
- Price
- £5.26
- Rating
- 4.7/5
- Reviews
- 3,134
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Culpitt63%
- Natural Cuisine15%
- ACACIA10%
- PME8%
- Anniversary House3%
- Open — no brand owns it (0%)
Demand
Rectangle Cake Board search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Rectangle Cake Board search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rectangle cake board43K/yr
- rectangle cake board and box23K/yr
- cake board rectangle19K/yr
- rectangular cake board12K/yr
- oblong cake board and box9K/yr
- large cake board9K/yr
- rectangle cake box10K/yr
- oblong cake board9K/yr
- rectangular cake board and box3K/yr
- large rectangle cake board4K/yr
Reviews and returns
What reviews say buyers love and hate about Rectangle Cake Board
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Board was not the best quality
The base seems poorer quality than the great quality of the box
Not great quality
The board is very thick
Thin material, wouldn't stand up to getting rained on
The foil is so thin
flimsier than other companies
Thin material, wouldn't stand up to getting rained on
this one got recycled after one use sadly
Poorly manufactured
Love
perfect fit
Fit my tray bikes a treat and good value
fits nice and snug on the box
as expected
It turned out just as I wanted
As seen
Board is sturdy strong good thickness
board thick
very thick cake board
A good quality box and board
Good quality
For the quality and convenience, I think this offers great value for money
sturdy
box are very strong
I was impressed with the cake board/drum as its sturdy
Return
0.7% Return rate 81% Fixable by listing
not in a larger pack size as i said i don't usually make cakes this big
The item was quite expensive
Expensive board and box
Board was not the best quality
The base seems poorer quality than the great quality of the box
Not great quality
flimsier than other companies
Thin material, wouldn't stand up to getting rained on
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rectangle Cake Board questions
Answered from the same tracked data.