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Raspberry Pi Pico

Fail

Shoppers spend only $25K a year here, so Raspberry Pi Pico is a Fail.

Flapen Score
40
40 / 100
Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 49
Market size
£25K/yr46K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
65%top-5 click share · 8 brands · 53 sellers

Flapen Score

Raspberry Pi Pico against its category

The dotted line is the Business, Industry & Science average. Past it, Raspberry Pi Pico is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raspberry Pi Pico market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raspberry Pi Pico 46K times last year and spent an estimated £25K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
4.8%
Market size, estimated
£25Ka year
Peak month
December1.8× the quietest month
Top search term
raspberry pi pico18K searches a year

02 · Price

A sale here is worth £11.35.

Listings sell for £11.35 on average, from £3.94 to £34.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.35 that is £1K to £3K a year per listing.

Average price
£11.35under the $15 to $100 sweet spot
Price range
£3.94–£34.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #84 within Industrial Electrical. It carries 143 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
5.1%
Average rank
#84in Industrial Electrical
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
143per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Raspberry Pi Pico products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

53

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Raspberry Pi50%
  • DUBEUYEW20%
  • Waveshare9%
  • FREENOVE6%
  • Times Mark6%
  • NORTHERNSCAPE5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Raspberry Pi Pico search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Raspberry Pi Pico search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raspberry pi pico18K/yr
  • pico13K/yr
  • pi pico6K/yr
  • raspberry pi pico w3K/yr
  • raspberry pico2K/yr
  • pico w2K/yr
  • pi pico w1K/yr

Reviews and returns

What reviews say buyers love and hate about Raspberry Pi Pico

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%+2.47

so value wise this is pretty terrible

at an inflated price

Only a smidge cheaper than usual

Connectivity-Overall13%−0.15

The connection to the board is Micro-USB

Multiple connectors still no registration on pc

Functionality-Overall4%−0.02

Didn't work

Socket/Port/Plug3%−0.02

firmly the WORST connector in history

Product Condition3%−0.03

despite apparently using remanufactured parts

Love

Value For Money23%+2.47

Good value

Overall good value for money in my opinion

Good for budget conscious

Connectivity-Overall11%−0.15

the wireless signal is awesome

it stays connected without any drops

It makes for a nice versatile wireless dongle for other projects as besides the very expensive raspberry pi 5 series

Quality-Overall10%+0.19

The build quality is lovely

Build quality of the module is great

Quality product

Assembly/Installation9%+0.37

Easy set up

It was easy to install the MicroPython firmware, and then super-easy to upload and run code

Quick and easy to program and deploy with a little bit of soldering to connect the correct pads to wires or pins

Advertised Vs Actual Product8%+0.71

Exactly as described

it looks almost the exact same

it works as it should

Return

0.6% Return rate 0% Fixable by listing

Functionality-Overall45%█▅▁▆▅▂

Didn't work

Connectivity-Overall22%▁▁▁▁▃█

The connection to the board is Micro-USB

Multiple connectors still no registration on pc

Compatibility-Overall18%▁▃█▃▂▁
Defective Material/Parts8%▁█▁▁▃▃
Touch/Button Controls3%▁▁▁▁█▁

FAQ

Common Raspberry Pi Pico questions

Answered from the same tracked data.