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raspberry pi pico

Skip it

A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 20Conversion 57Competition 33Returns 97Price range 64Avg price 45Brand share 22Review moat 93Quality gap 33

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great143.38

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.94–£34.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.35

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Market size

Bad£25K

£25K/yr · 46K searches

According to Flapen's Amazon United Kingdom niche tracking, raspberry pi pico is a £25K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

raspberry pi pico market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
£23K–£28K
units × avg price
Conversion rate
4.8%
Avg BSR
#84
Page quality
0%
Prime
94%
Sponsored
63%
Out of stock
5.1%
Avg brand age
44 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

53

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Raspberry Pi50%
  • DUBEUYEW20%
  • Waveshare9%
  • FREENOVE6%
  • Times Mark6%
  • NORTHERNSCAPE5%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top raspberry pi pico search terms

  • raspberry pi pico18K/yr
  • pico13K/yr
  • pi pico6K/yr
  • raspberry pi pico w3K/yr
  • raspberry pico2K/yr
  • pico w2K/yr
  • pi pico w1K/yr
All search terms

Top raspberry pi pico products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£5K30%£8K40%£10K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about raspberry pi pico

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value”

Connectivity-Overall11%

“the wireless signal is awesome”

Quality-Overall10%

“The build quality is lovely”

Assembly/Installation9%

“Easy set up”

Advertised Vs Actual Product8%

“Exactly as described”

Design-Overall6%

“The board feels well-constructed”

Functionality-Overall5%

“functionally okay”

Ease Of Use4%

“easy to use”

Compatibility-Overall4%

“this one works capably for the same purpose with GP2040-CE firmware - a very cheap way to connect up a PC-compatible arcade stick”

Software/Application3%

“For example, Micro-python is easy to install and runs smoothly with a Windows app like Thonny, and you can even use Visual Studio Code to develop in C/C++”

What buyers complain about

Value For Money23%

“so value wise this is pretty terrible”

Connectivity-Overall13%

“The connection to the board is Micro-USB”

Functionality-Overall4%

“Didn't work”

Socket/Port/Plug3%

“firmly the WORST connector in history”

Product Condition3%

“despite apparently using remanufactured parts”

Advertised Vs Actual Product3%

“It comes in an anti-static bag with barely a description on it”

Instructions/User Manual/Troubleshooting2%

“It doesn't come with a manual/instructions either so you'll need to do some reading online or perhaps watch some YouTube videos in order to get up and running”

Drop/Impact Protection2%

“Not massively protected from damage”

Quality-Overall2%

“The quality of the components is a bit of a mixed bag”

Top return reasons

Functionality-Overall45%
Connectivity-Overall22%
Compatibility-Overall18%
Defective Material/Parts8%
Touch/Button Controls3%
Quality-Overall3%

Common questions

Is raspberry pi pico profitable to sell on Amazon United Kingdom?
The niche generates £25K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (40/100).
How competitive is the raspberry pi pico niche?
8 brands and 53 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in raspberry pi pico?
Top complaints mined from reviews: Value For Money, Connectivity-Overall, Functionality-Overall. The return rate is 0.6%.
When does demand for raspberry pi pico peak?
Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the raspberry pi pico niche?
Listings span £3.94–£34.41; the average listing price is £11.35 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.