Is rainbow pla profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 63 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the rainbow pla niche?

14 brands and 27 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in rainbow pla?

Top complaints mined from reviews: Print Quality, Quality-Overall, Color. The return rate is 0.4%.

What does it cost to enter the rainbow pla niche?

Listings span £8.83–£37.44; the average listing price is £14.59 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.

rainbow pla

Worth a look

Shows low returns (0.4%), but soft demand (-14.9% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Price range

Great£8.83–£37.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.59

avg listing price — sweet spot $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,237.05

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£103K

£103K/yr · 144K searches

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, rainbow pla is a £103K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

rainbow pla market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £117K–£146K; units × avg price
Conversion rate: 4.9%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 14.4%
Avg brand age: 41 months
Avg seller age: 268 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

10%

Creality52%
ZIRO16%
ERYONE10%
RepRapper4%
YUANEANG4%
LANDU4%
Open — no brand owns it (8 brands, 10%)

Demand

Weekly Amazon search volume, last 41 weeks — -14.9% search growth over the last 90 days.

Open Trend

Top rainbow pla search terms

creality filament41K/yr -20.3%3.3% conv.
rainbow filament18K/yr +1.0%3.6% conv.
rainbow pla16K/yr +28.8%4.7% conv.
rainbow pla filament12K/yr -30.9%4.3% conv.
ziro filament9K/yr -11.8%1.4% conv.
rainbow filament pla6K/yr -0.1%3.8% conv.
creality hyper pla10K/yr -31.7%4.9% conv.
hyper pla7K/yr -28.2%4.3% conv.
creality pla6K/yr -38.0%3.5% conv.
creality pla filament4K/yr -7.1%3.5% conv.

All search terms

Top rainbow pla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Creality 3D Printer Filament 1.75mm Rainbow Upgrade PLA+ Filament Strong Toughness No-Tangling Vacuum Packaging 3D Printing Filament Fit Most 3D Printers 1kg Spool Accuracy +/- 0.02mm Multi-Color

Creality£14.864.6★1,509 rev

Creality PLA Filament Hyper PLA RFID 3D Printer Filament High Speed 30-600mm/s 1kg(2.2lbs) Spool Filament Support CFS Fits for K2 Plus Combo and Most 3D Printers 1.75 Filament Black

Creality£15.094.7★81 rev

Creality Ender PLA 3D Printer Filament 1.75mm 2KG Spool (4.4lbs) Dimensional Accuracy +/-0.03mm No Clogging & Bubbles Fits for Most FDM 3D Printers (1KG Black+1KG White)

Creality£19.514.6★1,993 rev

Creality Rainbow PLA+ Filament 1.75mm for 3D Printers 1kg(2.2lb) +/-0.02mm Dimensional Accuracy High Speed Filament with Good Toughness & Tangle Free Fits Most 3D Printers

Creality£14.844.6★27 rev

Creality Official Hyper PLA Filament Black 1KG 3D Printer Filament for High Speed Printing Durable and Resistant Smooth Overhang Performance Dimensional Accuracy +/-0.03mm 2.2lbs/Spool

Creality£16.184.4★173 rev

Newest

by launch date

Creality CR-PLA 3D Printer Filament 1.75mm Tangle-Free Low Shrinkage & No Warping High Toughness Wide Compatibility for FDM Printers (Black White Red Blue)

Creality£37.441,099 rev

6mo ago

Creality Rainbow PLA+ Filament 1.75mm for 3D Printers 1kg(2.2lb) +/-0.02mm Dimensional Accuracy High Speed Filament with Good Toughness & Tangle Free Fits Most 3D Printers

Creality£14.8427 rev

9mo ago

Creality PLA Filament Hyper PLA RFID 3D Printer Filament High Speed 30-600mm/s 1kg(2.2lbs) Spool Filament Support CFS Fits for K2 Plus Combo and Most 3D Printers 1.75 Filament White

Creality£15.0581 rev

1y ago

Creality PETG Filament 1.75 3D Printer Filament:Excellent Toughness High Precision Dimensional Accuracy +/- 0.02 mm 1kg Spool(2.2lbs) Fits for Most FDM 3D Printers Black PETG

Creality£9.33247 rev

1y ago

Creality PLA Filament Hyper PLA 1.75mm 3D Printer Filament:30mm/s - 600mm/s Print Range Rapid Flow Speedy Dimensional Accuracy +/- 0.02 mm Fits for Most FDM 3D Printers 1KG White

Creality£14.64247 rev

1y ago

What buyers say about rainbow pla

What buyers praise and complain about, mined from review topics.

What buyers love

Print Quality23%

“easy to print with”

Color21%

“The color is vibrant”

Quality-Overall16%

“Excellent quality”

Adhesion/Stickiness5%

“adhesion is rock solid”

Value For Money4%

“Its affordable”

Advertised Vs Actual Product3%

“Better than you are expecting”

Ease Of Use3%

“Easy to use”

Material Quality2%

“Good quality PLA”

Efficiency2%

“Filament works alright”

3D Effect2%

What buyers complain about

Print Quality20%

“cause the print to fail”

Quality-Overall12%

“Terrible quality”

Color10%

“Not the colour you expect”

Jamming/Clogging9%

“jams constantly”

Adhesion/Stickiness6%

“I had major adhesion issues”

Value For Money4%

“Should have realised at this price”

Advertised Vs Actual Product3%

“Does not look at all like the photos”

Rope/Wire Tangling2%

“Coil wound so tightly when it does tangles its hard to remove the spool”

Size-Overall2%

“The cardboard spool is not fit for purpose”

Strength2%

“Very brittle”

Top return reasons

Size-Overall16%

Print Quality14%

Color13%

Functionality-Overall13%

Compatibility-Overall11%

Jamming/Clogging7%

Defective Material/Parts4%

Quality-Overall3%

Display Colors3%

Advertised Vs Actual Product3%

Common questions

Is rainbow pla profitable to sell on Amazon United Kingdom?: The niche generates £103K/yr across 63 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the rainbow pla niche?: 14 brands and 27 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in rainbow pla?: Top complaints mined from reviews: Print Quality, Quality-Overall, Color. The return rate is 0.4%.
What does it cost to enter the rainbow pla niche?: Listings span £8.83–£37.44; the average listing price is £14.59 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.

rainbow pla

rainbow pla market data

Competition & brand share

Demand

Top rainbow pla search terms

Top rainbow pla products on Amazon

Top sellers

Newest

Trending

What buyers say about rainbow pla

What buyers love

What buyers complain about

Top return reasons

Common questions

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