How competitive is the Quail Food niche on Amazon United Kingdom?

12 brands and 24 sellers compete in Quail Food on Amazon United Kingdom. The top 5 Quail Food products take 70% of clicks and its top 5 brands hold 79% of demand.

What does it cost to enter the Quail Food niche?

Quail Food sells for £13.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.97–£24.75. The average incumbent carries 146 reviews — the moat a new listing must climb.

Quail Food

Quail Food shows low returns (0.1%), but a small market ($48K/yr) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Quail Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Quail Food is a £48K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 53/100.

Quail Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.8% over the last 90 days and 13.0% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr4K

Search volume / yr+29.8%27K

Conversion rate13.0%

Avg price£13.43

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 24

Top-5 product click share70%

Open market21%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Top Quail Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Heygates Quail Grower Pellets 20Kg

Price: £22.39
Rating: 4.7/5
Reviews: 110
Age: 6y ago

Heygates Quail & Partridge Breeder/Layers Pellets (20Kg)

Price: £19.47
Rating: 4.7/5
Reviews: 520
Age: 11y ago

Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted

Price: £9.11
Rating: 4.5/5
Reviews: 412
Age: 5y ago

Extra Select Baby Chick Crumb - Complete Chick Feed for Growth Quail Food & Duckling Starter Feed Nutritious Baby Chicken & Hens Corn Crumbs - 2 kg

Price: £2.97
Rating: 4.5/5
Reviews: 473
Age: 13y ago

Marriages Quail Layers Pellets (7.5kg)

Price: £14.53
Rating: 4.7/5
Reviews: 47
Age: 11y ago

Newest

by launch date

2kg TinyBeaks Quail Foraging Mix Natural Grain & Seed Treat Encourages Natural Pecking Behaviour

Price: £7.93
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development

Price: £15.22
Rating: 4.3/5
Reviews: 79
Age: 11mo ago

200g Quail Seed Mixed Cage Bird Food SLJ

Price: £3.41
Rating: 4.6/5
Reviews: 7
Age: 1y ago

Marriages Quail Layers Micro Pellets 20kg

Price: £23.25
Rating: 4.6/5
Reviews: 19
Age: 1y ago

1.5kg Quail Seed Mixed Cage Bird Food XLJ

Price: £7.04
Rating: 4.2/5
Reviews: 10
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Heygates24%
Heygates Country Feeds18%
Seedzbox15%
Marriage's14%
MALTBYS' STORES 1904 LTD9%
Extra Select7%
Open — no brand owns it (6 brands, 13%)

Quail Food demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR13.0%Products16Brands12Top 5 Brands79%OOS Rate0.0%Rating4.4★Reviews146Avg BSR#452

What reviews say buyers love and hate about Quail Food

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Quality-Overall33%

“Good quality pellets good value for the money”

Value For Money18%

“Good value”

Taste-Overall13%

“Tasty”

Pet Friendly9%

“Chicks love it”

Size-Overall7%

“Great for raising chicks, good size and value”

What buyers complain about

100% of reviews

Size-Overall39%

“Very very small”

Quality-Overall29%

“No quality control”

Advertised Vs Actual Product10%

“False advertising”

Stale/Rotten/Spoiled7%

“The pellets appear old”

Water Flow7%

“Water stopped holding water”

Quail Food return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

80%

2Leak-Proof

3Quality-Overall

4Advertised Vs Actual Product

5Value For Money

Common Quail Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Quail Food 53/100 on Amazon United Kingdom — Worth a look. The niche generates £48K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +29.8% over the last 90 days.

Quail Food buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.1%.