quail food
Worth a lookShows low returns (0.1%), but a small market ($48K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Review moat
Great145.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.43avg listing price — sweet spot $15–$100
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.97–£24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£48K£48K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, quail food is a £48K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
quail food market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £40K–£54K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #452
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Heygates24%
- Heygates Country Feeds18%
- Seedzbox15%
- Marriage's14%
- MALTBYS' STORES 1904 LTD9%
- Extra Select7%
- Open — no brand owns it (6 brands, 13%)
Demand
Weekly Amazon search volume, last 13 weeks — +29.8% search growth over the last 90 days.Top quail food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heygates Quail Grower Pellets 20Kg
Heygates£22.394.7★110 rev
Heygates Quail & Partridge Breeder/Layers Pellets (20Kg)
Heygates Country Feeds£19.474.7★520 rev
Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted
Seedzbox£9.114.5★412 rev
Extra Select Baby Chick Crumb - Complete Chick Feed for Growth Quail Food & Duckling Starter Feed Nutritious Baby Chicken & Hens Corn Crumbs - 2 kg
Extra Select£2.974.5★473 rev
Marriages Quail Layers Pellets (7.5kg)
Marriage's£14.534.7★47 rev
Newest
by launch date
2kg TinyBeaks Quail Foraging Mix Natural Grain & Seed Treat Encourages Natural Pecking Behaviour
Generic£7.930 rev
Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
Walter Products Wildlife and Aquatics£15.2279 rev
200g Quail Seed Mixed Cage Bird Food SLJ
MALTBYS' STORES 1904 LTD£3.417 rev
Marriages Quail Layers Micro Pellets 20kg
Marriage's£23.2519 rev
1.5kg Quail Seed Mixed Cage Bird Food XLJ
MALTBYS' STORES 1904 LTD£7.0410 rev
Trending
90-day click momentum2kg TinyBeaks Quail Foraging Mix Natural Grain & Seed Treat Encourages Natural Pecking Behaviour
Generic£7.930.0★
Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
Walter Products Wildlife and Aquatics£15.224.3★
Extra Select Baby Chick Crumb - Complete Chick Feed for Growth Quail Food & Duckling Starter Feed Nutritious Baby Chicken & Hens Corn Crumbs - 2 kg
Extra Select£2.974.5★
Chick Crumb Duckling and Quail Crumb Feed Food Mix 5.5kg - Complete Poultry Chicken Grower Mash Feeding Stuff From One Week of Age - SeedzBox Backyard Chickens - Donation to OneTreePlanted
Seedzbox£24.754.5★
Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted
Seedzbox£9.114.5★
What buyers say about quail food
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality pellets good value for the money”
“Good value”
“Tasty”
“Chicks love it”
“Great for raising chicks, good size and value”
“The pellets are easily digestible”
“As described thank you”
“easily, they seem to prefer this product to others I have used in the past”
“I give it to them as an extra treat”
“Clean”
What buyers complain about
“Very very small”
“No quality control”
“False advertising”
“The pellets appear old”
“Water stopped holding water”
“Useless for feeding on the water”
“Arrive late and damaged unable to feed the birds as could be contaminated and not returnable”
“Flimsy plastic and they leak so not fit for purpose at all”
Top return reasons
Common questions
- Is quail food profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +29.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the quail food niche?
- 12 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in quail food?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
- What does it cost to enter the quail food niche?
- Listings span £2.97–£24.75; the average listing price is £13.43 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.