Quail Food
MaybeReturns run at only 0.1% of orders. But shoppers spend only $48K a year here, so Quail Food is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 4953
- Market size
- £48K/yr27K searches / yr
- 90-day growth
- +29.8%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 24 sellers
Flapen Score
Quail Food against its category
The dotted line is the Business, Industry & Science average. Past it, Quail Food is stronger. Inside it, weaker.
Market
The Quail Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Quail Food 27K times last year and spent an estimated £48K. The top 5 brands take 79% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
13.0% of searches ended in a purchase last week.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +29.8%
- Conversion, latest week
- 13.0%
- Market size, estimated
- £48Ka year
- Top search term
- quail food22K searches a year
02 · Price
A sale here is worth £13.43.
Listings sell for £13.43 on average, from £2.97 to £24.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.
- Average price
- £13.43under the $15 to $100 sweet spot
- Price range
- £2.97–£24.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #452 within Agricultural Equipment & Supplies. It carries 146 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 63%
- Out of stock, average day
- 0.0%
- Average rank
- #452in Agricultural Equipment & Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 146per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Quail Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heygates Quail Grower Pellets 20Kg
- Price
- £22.39
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 6y ago

Heygates Quail & Partridge Breeder/Layers Pellets (20Kg)
- Price
- £19.47
- Rating
- 4.7/5
- Reviews
- 520
- Age
- 11y ago

Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted
- Price
- £9.11
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 5y ago

Extra Select Baby Chick Crumb - Complete Chick Feed for Growth Quail Food & Duckling Starter Feed Nutritious Baby Chicken & Hens Corn Crumbs - 2 kg
- Price
- £2.97
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 13y ago

Marriages Quail Layers Pellets (7.5kg)
- Price
- £14.53
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 11y ago
Trending
90-day click momentum
2kg TinyBeaks Quail Foraging Mix Natural Grain & Seed Treat Encourages Natural Pecking Behaviour
- Price
- £7.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago

Extra Select Baby Chick Crumb - Complete Chick Feed for Growth Quail Food & Duckling Starter Feed Nutritious Baby Chicken & Hens Corn Crumbs - 2 kg
- Price
- £2.97
- Rating
- 4.5/5
- Reviews
- 473
- Age
- 13y ago

Chick Crumb Duckling and Quail Crumb Feed Food Mix 5.5kg - Complete Poultry Chicken Grower Mash Feeding Stuff From One Week of Age - SeedzBox Backyard Chickens - Donation to OneTreePlanted
- Price
- £24.75
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 4y ago

Chick Crumb Feed 1.8kg Food - Chick Duckling and Quail Crumb Food Mix - Complete Poultry Grower Mash Feeding Stuff From One Week of Age - SeedzBox - Donation to OneTreePlanted
- Price
- £9.11
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 5y ago
Newest
by launch date
2kg TinyBeaks Quail Foraging Mix Natural Grain & Seed Treat Encourages Natural Pecking Behaviour
- Price
- £7.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago

200g Quail Seed Mixed Cage Bird Food SLJ
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Marriages Quail Layers Micro Pellets 20kg
- Price
- £23.25
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

1.5kg Quail Seed Mixed Cage Bird Food XLJ
- Price
- £7.04
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
24
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
13%
- Heygates24%
- Heygates Country Feeds18%
- Seedzbox15%
- Marriage's14%
- MALTBYS' STORES 1904 LTD9%
- Extra Select7%
- Open — no brand owns it (6 brands, 13%)
Demand
Quail Food search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Quail Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very very small
Not fit for purpose
Tiny pellets
No quality control
not like other brands I've had
Really poor quality
False advertising
they arent chick crumb as advertised
The pellets appear old
Water stopped holding water
Love
Good quality pellets good value for the money
Excellent product
Good quality
Good value
Value for money
Value for money
Tasty
My hens enjoyed the food
obviously delicious as they cant get enough
Chicks love it
My chickens love it
Seems my ducks love it
Great for raising chicks, good size and value
In the 2kg bag, it's handy size for small flocks or beginners – no waste, stores well
However it's the perfect size and great set
Return
0.1% Return rate 83% Fixable by listing
Very very small
Not fit for purpose
Tiny pellets
Flimsy plastic and they leak so not fit for purpose at all
No quality control
not like other brands I've had
Really poor quality
False advertising
they arent chick crumb as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quail Food questions
Answered from the same tracked data.









