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Quail Food

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $48K a year here, so Quail Food is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£48K/yr27K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
70%top-5 click share · 12 brands · 24 sellers

Flapen Score

Quail Food against its category

The dotted line is the Business, Industry & Science average. Past it, Quail Food is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quail Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quail Food 27K times last year and spent an estimated £48K. The top 5 brands take 79% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
13.0%
Market size, estimated
£48Ka year
Top search term
quail food22K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £2.97 to £24.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£2.97–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #452 within Agricultural Equipment & Supplies. It carries 146 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#452in Agricultural Equipment & Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Quail Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Heygates24%
  • Heygates Country Feeds18%
  • Seedzbox15%
  • Marriage's14%
  • MALTBYS' STORES 1904 LTD9%
  • Extra Select7%
  • Open — no brand owns it (6 brands, 13%)

Demand

Quail Food search demand

Weekly searches over the year. Pick a range.

900700Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Quail Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.22

Very very small

Not fit for purpose

Tiny pellets

Quality-Overall29%+0.31

No quality control

not like other brands I've had

Really poor quality

Advertised Vs Actual Product10%−0.02

False advertising

they arent chick crumb as advertised

Stale/Rotten/Spoiled7%−0.04

The pellets appear old

Water Flow7%−0.04

Water stopped holding water

Love

Quality-Overall33%+0.31

Good quality pellets good value for the money

Excellent product

Good quality

Value For Money18%+1.94

Good value

Value for money

Value for money

Taste-Overall13%+0.21

Tasty

My hens enjoyed the food

obviously delicious as they cant get enough

Pet Friendly9%

Chicks love it

My chickens love it

Seems my ducks love it

Size-Overall7%−0.22

Great for raising chicks, good size and value

In the 2kg bag, it's handy size for small flocks or beginners – no waste, stores well

However it's the perfect size and great set

Return

0.1% Return rate 83% Fixable by listing

Size-Overall80%▁▆█▆▇▇

Very very small

Not fit for purpose

Tiny pellets

Leak-Proof6%▁▁▁▄█▆

Flimsy plastic and they leak so not fit for purpose at all

Quality-Overall3%▁▁▁▆█▁

No quality control

not like other brands I've had

Really poor quality

Advertised Vs Actual Product2%▁▁▁█▆▁

False advertising

they arent chick crumb as advertised

Value For Money2%▁▁▁█▁▁

FAQ

Common Quail Food questions

Answered from the same tracked data.