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Quail Food

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $48K a year here, so Quail Food is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£48K/yr27K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
70%top-5 click share · 12 brands · 24 sellers

Flapen Score

Quail Food against its category

The dotted line is the Business, Industry & Science average. Past it, Quail Food is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quail Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Quail Food 27K times last year and spent an estimated £48K. The top 5 brands take 79% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
13.0%
Market size, estimated
£48Ka year
Top search term
quail food22K searches a year

02 · Price

A sale here is worth £13.43.

Listings sell for £13.43 on average, from £2.97 to £24.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.43 that is £1K to £3K a year per listing.

Average price
£13.43under the $15 to $100 sweet spot
Price range
£2.97–£24.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #452 within Agricultural Equipment & Supplies. It carries 146 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#452in Agricultural Equipment & Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
146per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Quail Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

24

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

13%

  • Heygates24%
  • Heygates Country Feeds18%
  • Seedzbox15%
  • Marriage's14%
  • MALTBYS' STORES 1904 LTD9%
  • Extra Select7%
  • Open — no brand owns it (6 brands, 13%)

Demand

Quail Food search demand

Weekly searches over the year. Pick a range.

900700Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Quail Food

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Very very small”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Quail Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data