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Pulley

Fail

Shoppers spend only $48K a year here, so Pulley is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£48K/yr137K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
76%top-5 click share · 11 brands · 15 sellers

Flapen Score

Pulley against its category

The dotted line is the Business, Industry & Science average. Past it, Pulley is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pulley market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pulley 137K times last year and spent an estimated £48K. The top 5 brands take 76% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
3.0%
Market size, estimated
£48Ka year
Peak month
August1.3× the quietest month
Top search term
pulley35K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £4.14 to £22.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.76 that is £1K to £3K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£4.14–£22.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #20 within Material Handling Products. It carries 233 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#20in Material Handling Products
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pulley products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

19%

  • Fusion42%
  • YHTCC10%
  • IMAGINE9%
  • TooTaci8%
  • HOLMOL7%
  • YATOINTO6%

Demand

Pulley search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pulley search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pulley35K/yr
  • pulley system33K/yr
  • pulley wheel24K/yr
  • pulleys11K/yr
  • pulley block9K/yr
  • pully9K/yr
  • rope pulley6K/yr
  • pulley wheels5K/yr
  • rope pulley system3K/yr
  • pulley systems3K/yr

Reviews and returns

What reviews say buyers love and hate about Pulley

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.08

they are quite small

A little bit smaller than expected other then that they are of good quality

Durability12%−0.18

Broke as we was putting it up

Welding not a good standard broke within 2 days

Value For Money9%+0.03

Unreal for the price

Waste of money

Strap/String Quality9%−0.08

this strap is dangerous

Thickness6%+0.21

because it's so thin

The line is a bit thin

the rope is too thin

Love

Quality-Overall34%+2.52

Very good quality set for use

Excellent product

Good Quality

Advertised Vs Actual Product14%+0.91

Does the job

Good as described

It does what it says it will do

Strength13%+0.50

Strong

Really nice strong pulleys

The hooks are strong

Efficiency6%+0.40

Does the job nicely

Pulley works perfectly

Worked well

Ease Of Use5%−0.01

Easy to use

Really handy kit

Very useful

Return

0.8% Return rate 28% Fixable by listing

Size-Overall24%█▆▃▅▂▆

they are quite small

A little bit smaller than expected other then that they are of good quality

Functionality-Overall15%▁▆█▃▁▃
Compatibility-Overall10%█▁▁▅▇▁
Durability7%▁▁█▁▆▆

Broke as we was putting it up

Welding not a good standard broke within 2 days

Material Quality6%▁▁▁█▂▁

FAQ

Common Pulley questions

Answered from the same tracked data.