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Probe Wipes

Fail

The top 5 brands take 100% of clicks, so Probe Wipes is a Fail.

Flapen Score
41
41 / 100
Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 49
Market size
£89K/yr41K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
91%top-5 click share · 5 brands · 26 sellers

Flapen Score

Probe Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Probe Wipes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probe Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probe Wipes 41K times last year and spent an estimated £89K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 23.7% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
23.7%
Market size, estimated
£89Ka year
Peak month
February1.6× the quietest month
Top search term
probe wipes26K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £5.12 to £16.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £9.21 that is £14K to £18K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£5.12–£16.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Janitorial & Sanitation Supplies. It carries 277 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Janitorial & Sanitation Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Probe Wipes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

26

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Genware53%
  • Sanisafe24%
  • Thermometer World18%
  • 2WORK3%
  • Spontex3%

Demand

Probe Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Probe Wipes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • probe wipes26K/yr
  • probe wipes food safe9K/yr
  • food probe wipes5K/yr

Reviews and returns

What reviews say buyers love and hate about Probe Wipes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Value For Money”
0.2%of orders come back
“Expensive”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Probe Wipes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data