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Probe Wipes

Fail

The top 5 brands take 100% of clicks, so Probe Wipes is a Fail.

Flapen Score
41
41 / 100
Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 49
Market size
£89K/yr41K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
91%top-5 click share · 5 brands · 26 sellers

Flapen Score

Probe Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Probe Wipes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probe Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probe Wipes 41K times last year and spent an estimated £89K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

23.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
23.7%
Market size, estimated
£89Ka year
Peak month
February1.6× the quietest month
Top search term
probe wipes26K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £5.12 to £16.44. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £9.21 that is £14K to £18K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£5.12–£16.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Janitorial & Sanitation Supplies. It carries 277 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#39in Janitorial & Sanitation Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
277per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Probe Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Genware53%
  • Sanisafe24%
  • Thermometer World18%
  • 2WORK3%
  • Spontex3%

Demand

Probe Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Probe Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • probe wipes26K/yr
  • probe wipes food safe9K/yr
  • food probe wipes5K/yr

Reviews and returns

What reviews say buyers love and hate about Probe Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%+1.57

Expensive

A tad expensive

A complete waste of money

Quality-Overall14%+0.78

Poor product

Size-Overall14%−0.07

tiny

Ease Of Use7%−0.03

the wipes are much harder to tear apart at the perforations

Ease Of Cleaning7%−0.17

pull the excess material back inside every time a wipe fails to tear off

Love

Quality-Overall18%+0.78

Good quality

Good product

Quality

Value For Money18%+1.57

Good price

Good product and price

were very good value

Advertised Vs Actual Product14%+1.04

Does the job

As Described

Ease Of Cleaning11%−0.17

Overall, they're effective for everyday cleaning and disinfecting,

Good wipes,

Good value and strong wipes

Size-Overall9%−0.07

They were a good size

Return

0.2% Return rate 20% Fixable by listing

Leak-Proof40%▁▁▁█▁▁
Adhesion/Stickiness20%▁▁▁▁▁█
Size-Overall20%█▁▁▁▁▁

tiny

Value For Money20%▁▁▁▁▁█

Expensive

A tad expensive

A complete waste of money

FAQ

Common Probe Wipes questions

Answered from the same tracked data.