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Portable Printer

Fail

Demand is soft, at -29.1% this quarter, so Portable Printer is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£463K/yr491K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
57%top-5 click share · 15 brands · 95 sellers

Flapen Score

Portable Printer against its category

The dotted line is the Business, Industry & Science average. Past it, Portable Printer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Printer 491K times last year and spent an estimated £463K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £463K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
1.5%
Market size, estimated
£463Ka year
Peak month
December2.0× the quietest month
Top search term
portable printer190K searches a year

02 · Price

A sale here is worth £63.61.

Listings sell for £63.61 on average, from £15.82 to £167.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £63.61 that is £16K to £32K a year per listing.

Average price
£63.61inside the $15 to $100 sweet spot
Price range
£15.82–£167.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£16K–£32K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #270 within Packaging & Shipping Supplies. It carries 1,084 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#270in Packaging & Shipping Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,084per listing
Listings tracked
25

04 · Newcomers

Amazon counts 9 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Portable Printer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£69K£93K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

95

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

18%

  • Rongta27%
  • TATTMUSE26%
  • CyberPixel11%
  • HP7%
  • BORN4SHIP6%
  • ByteCintia5%

Demand

Portable Printer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Portable Printer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable printer190K/yr
  • inkless printer66K/yr
  • thermal printer a454K/yr
  • portable printer a437K/yr
  • a4 thermal printer26K/yr
  • mobile printer20K/yr
  • portable thermal printer15K/yr
  • travel printer11K/yr
  • printer portable7K/yr
  • inkless printer a48K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Printer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%−0.06

Poor quality

cheap rubbish

low quality compared to ink printers

Ease Of Use8%+1.30

difficult to read

difficult to use

I found it hard to use

Durability8%−0.13

Not working after one use

Broke after one use

didnt last

Value For Money7%+0.66

Bit over priced

which is typically more expensive

which is relatively costly

Connectivity-Overall7%−0.05

found it difficult to connect as couldnt pick up the Bluetooth

does not work via Bluetooth

Connection Issues

Love

Ease Of Use19%+1.30

Simple to use

easy to carry

Easy to operate

Value For Money12%+0.66

Great value for money

Good buy for the money

Great value

Quality-Overall10%−0.06

Excellent Quality

Great product p

Good quality hardware

Assembly/Installation7%+0.26

Setup was quick

It was easy to install the ink cartridge

Easy to set up

Portability6%+0.64

Portable

Very portable and easy to set up

Portable, easy to use

Return

2.6% Return rate 9% Fixable by listing

Functionality-Overall27%▆▆▇▇█▇

Following their troubleshooting guide to reset the sensor did absolutely nothing

the link it initially led to didnt work

Did not work

Connectivity-Overall13%▆▆▆▅██

found it difficult to connect as couldnt pick up the Bluetooth

does not work via Bluetooth

Connection Issues

Compatibility-Overall11%▇▇▇▆██
Quality-Overall7%▃▄▅█▆▅

Poor quality

cheap rubbish

low quality compared to ink printers

Print Quality4%█▇▃▃▂▃

FAQ

Common Portable Printer questions

Answered from the same tracked data.