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Pool Salt

Maybe

Search demand grew +581.4% this quarter. But shoppers spend only $12K a year here, so Pool Salt is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 21% of 740 Business, Industry & Science niches · +7 vs the category median of 49
Market size
£12K/yr7K searches / yr
90-day growth
+581.4%search demand this quarter
Competition
66%top-5 click share · 12 brands · 20 sellers

Flapen Score

Pool Salt against its category

The dotted line is the Business, Industry & Science average. Past it, Pool Salt is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Salt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pool Salt 7K times last year and spent an estimated £12K. The top 5 brands take 89% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +581.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+581.4%
Conversion, latest week
8.8%
Market size, estimated
£12Ka year
Top search term
pool salt4K searches a year

02 · Price

A sale here is worth £17.87.

Listings sell for £17.87 on average, from £5.08 to £54.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.87 that is £0 to £2K a year per listing.

Average price
£17.87inside the $15 to $100 sweet spot
Price range
£5.08–£54.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #82 within Food Service Equipment & Supplies. It carries 1,383 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
24%
Out of stock, average day
13.9%
Average rank
#82in Food Service Equipment & Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,383per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Pool Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£583£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

20

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • POOLSEL34%
  • home stuff29%
  • HSD Himalayan Salt Direct14%
  • Hydrosoft8%
  • Generic3%
  • EMBO2%
  • Open — no brand owns it (6 brands, 9%)

Reviews and returns

What reviews say buyers love and hate about Pool Salt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pain Relief-Overall13%−0.05

no relief whatsoever

I have painful feet

Leak-Proof13%

Good products from Clearwater however this was leaking

Leaking granular salt packed in excessively thin plastic bagd

Smell10%−0.05

I found it odd when it didn't have a chlorine smell

No strong smell

Value For Money8%+1.51

Expensive for how much you get

Water Resistance8%−0.05

if anything the water is cloudier than before putting in

It did nothing to the water

Love

Quality-Overall25%+0.34

however they look very well made

Excellent product

The quality feels good

Value For Money18%+1.51

Good Value for the money

Good value

Worth the money

Advertised Vs Actual Product11%+0.80

as advertised

It does the job

Works as you would expect

Salt Content7%+0.12

the salts are clean

Great relaxing salts

These Epsom bath salts are great quality

Soft Feel5%

My feet are nice and soft

Makes may skin soft

Theyre smoother and generally looking fresher

Return

0.1% Return rate 13% Fixable by listing

Leak-Proof28%▁█▁█▄▅

Good products from Clearwater however this was leaking

Leaking granular salt packed in excessively thin plastic bagd

Functionality-Overall20%▁▁█▁▂▃

Didn't work

Didnt work for me

Advertised Vs Actual Product9%▁▁▁▁█▆
Filtration9%▁▁▁▁██
Smell6%▁▁▁▁▁█

I found it odd when it didn't have a chlorine smell

No strong smell

FAQ

Common Pool Salt questions

Answered from the same tracked data.