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Platters for Party Food

Fail

Prices span $6.46–$13.49, mostly outside the sweet spot, so Platters for Party Food is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£72K/yr202K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
50%top-5 click share · 17 brands · 24 sellers

Flapen Score

Platters for Party Food against its category

The dotted line is the Business, Industry & Science average. Past it, Platters for Party Food is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Platters for Party Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Platters for Party Food 202K times last year and spent an estimated £72K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
3.8%
Market size, estimated
£72Ka year
Top search term
party food trays33K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £6.46 to £13.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.52 that is £2K to £5K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£6.46–£13.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #23 within Food Service Equipment & Supplies. It carries 918 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
3.1%
Average rank
#23in Food Service Equipment & Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
918per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Platters for Party Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

22%

  • ebake19%
  • Zumart18%
  • Zuvo14%
  • Coselena13%
  • MATANA8%
  • Lifewit6%

Demand

Platters for Party Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.1× · 9 of 12 months tracked

Search terms

Top Platters for Party Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • party food trays33K/yr
  • platters for party food33K/yr
  • party platters21K/yr
  • food platters for buffet18K/yr
  • platter trays16K/yr
  • party trays13K/yr
  • party platters for food12K/yr
  • party food platters7K/yr
  • food trays for serving party11K/yr
  • food platters10K/yr

Reviews and returns

What reviews say buyers love and hate about Platters for Party Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.25

Lids dont fit

Too small

to small to put sandwiches in

Strength16%−0.06

not sturdy

Bit flimsy

very flimsy

Quality-Overall8%+1.01

Extremely poor quality

Average

Poor quality, very light weight/flexible and alot smaller then expected

Advertised Vs Actual Product6%+0.16

I obviously didn't read the description properly

putting false information on here

These was not how the description described the item very disappointed

Thickness5%−0.02

Ordered these for sandwiches they are not deep enough for a basic triangle as not deep enough

Abit thin & flimsy

Love

Quality-Overall24%+1.01

Excellent product

Very good quality dishes

Good quality trays

Value For Money17%+1.78

Good value

Great value

Excellent value for money

Advertised Vs Actual Product13%+0.16

It did its job

As described

Just what I needed

Size-Overall11%−0.25

The size was perfect for what I needed, fitting a mix of sandwiches and cakes

Size was good

not small

Strength8%−0.06

The trays are sturdy

Really liked how sturdy the containers were

A sturdy product

Return

0.8% Return rate 79% Fixable by listing

Size-Overall75%▇▇▇▇█▇

Lids dont fit

Too small

to small to put sandwiches in

Quality-Overall5%▃▆█▆▄▃

Extremely poor quality

Average

Poor quality, very light weight/flexible and alot smaller then expected

Strength4%█▂▄▅▅▅

not sturdy

Bit flimsy

very flimsy

Material Quality3%▁█▇▇▃▄

Plastic platters

Defective Material/Parts2%▆▅▂█▁▃

FAQ

Common Platters for Party Food questions

Answered from the same tracked data.