Is platters for party food profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).

How competitive is the platters for party food niche?

17 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in platters for party food?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.

What does it cost to enter the platters for party food niche?

Listings span £6.46–£13.49; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 918 reviews — the moat a new listing must climb.

platters for party food

Skip it

Prices mostly outside the sweet spot ($6.46–$13.49) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Good917.58

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.52

avg listing price — sweet spot $15–$100

Growth

Okay+1.8%

90-day search growth — must beat 0% to launch

Market size

Bad£72K

£72K/yr · 202K searches

Price range

Bad£6.46–£13.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, platters for party food is a £72K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

platters for party food market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £76K–£95K; units × avg price
Conversion rate: 3.8%
Avg BSR: #23
Page quality: 0%
Prime: 92%
Sponsored: 88%
Out of stock: 3.1%
Avg brand age: 30 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

22%

ebake19%
Zumart18%
Zuvo14%
Coselena13%
MATANA8%
Lifewit6%

Demand

Weekly Amazon search volume, last 36 weeks — +1.8% search growth over the last 90 days.

Open Trend

Top platters for party food search terms

party food trays33K/yr -12.5%2.9% conv.
platters for party food33K/yr +14.7%4.8% conv.
party platters21K/yr -9.4%3.6% conv.
food platters for buffet18K/yr +11.9%4.5% conv.
platter trays16K/yr -0.2%3.0% conv.
party trays13K/yr -6.7%3.9% conv.
party platters for food12K/yr +4.3%4.7% conv.
party food platters7K/yr +35.7%2.9% conv.
food trays for serving party11K/yr -7.9%3.8% conv.
food platters10K/yr +1.8%4.0% conv.

All search terms

Top platters for party food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ebake 6 Pack Sandwich Platter Trays with Lids Reusable Catering Food Trays for Parties Buffets Sushi Sandwiches Cake & Meal Prep (34 x 24 x 7.5 cm)

ebake£8.114.6★4,648 rev

Zumart Pack of 10 Sandwich Platter Trays With lids - Reusable Plastic Catering Trays With Lids for Meal Prep Cakes Treats and Sandwiches (33.5cm x 24cm x 6cm)

Zumart£11.844.6★1,414 rev

Zumart Pack of 6 Sandwich Platter Trays With lids - Reusable Plastic Catering Trays With Lids for Meal Prep Cakes Treats and Sandwiches (33.5cm x 24cm x 6cm)

Zumart£8.004.6★1,414 rev

Zuvo Foil Serving Platters 10 Pack Large Aluminium Trays for Party Food

Zuvo£6.704.5★228 rev

Coselena 5 Pack Sandwich Platter Trays with Lids - Washable Serving Platters for Everyday Use & Catering with Sticker Labels - Ideal Food Storage Containers for Sushi Party Food and Sandwiches

Coselena£7.054.6★320 rev

Newest

by launch date

Zuvo Reusable Plastic Serving Trays for Party Food & Buffet Tables | Pack of 6 (32x24 cm) | Clear Food Serving Platters for BBQ Picnics Catering Snacks Cakes Sandwich & Buffet Tray

Zuvo£8.659 rev

5mo ago

Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm

Lifewit£12.332,501 rev

7mo ago

WangChaoJiu 14 Pcs Large Sandwich Platter Trays With Lids Black Large Buffet Trays with Lids Sandwich Platters with LidsPlatters for Party Food Cake Sushi Catering Camping(260x190x38 mm)

WangChaoJiu£9.5518 rev

9mo ago

Zuvo Reusable Party Food And Sandwich Platter Trays with Lids (Pack of 5) Sandwich and Buffet Serving Platters for Catering Events and Parties Freezer Safe Plastic Trays with Lids (34x24x5cm)

Zuvo£7.6858 rev

11mo ago

Houbobo 5 Pcs Serving Platters Unbreakable Snack Trays with 5 Sections Reusable PP Serving Trays for Candy Fruits Nuts Snacks Perfect for Party and Entertaining Dishwasher Safe

Houbobo£6.746 rev

11mo ago

What buyers say about platters for party food

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Value For Money17%

“Good value”

Advertised Vs Actual Product13%

“It did its job”

Size-Overall11%

“The size was perfect for what I needed, fitting a mix of sandwiches and cakes”

Strength8%

“The trays are sturdy”

Recycle/Reuse5%

“Reusable and easy to clean”

Ease Of Use5%

“Very handy”

Ease Of Cleaning4%

“they clean down easy too with some cleaning wipes”

Durability2%

“Durable”

Storage Capacity2%

“nice deep trays to put in plenty of food”

What buyers complain about

Size-Overall45%

“Lids dont fit”

Strength16%

“not sturdy”

Quality-Overall8%

“Extremely poor quality”

Advertised Vs Actual Product6%

“I obviously didn't read the description properly”

Thickness5%

“Ordered these for sandwiches they are not deep enough for a basic triangle as not deep enough”

Recycle/Reuse3%

“Snall not reusable”

Value For Money3%

“cheap”

Durability1%

“they break easily”

Material Quality1%

“Plastic platters”

Top return reasons

Size-Overall75%

Quality-Overall5%

Strength4%

Material Quality3%

Defective Material/Parts2%

Value For Money2%

Thin1%

Advertised Vs Actual Product1%

Functionality-Overall1%

Flatness1%

Common questions

Is platters for party food profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (45/100).
How competitive is the platters for party food niche?: 17 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in platters for party food?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
What does it cost to enter the platters for party food niche?: Listings span £6.46–£13.49; the average listing price is £9.52 (sweet spot $15–$100). The average incumbent carries 918 reviews — the moat a new listing must climb.