Is pla profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 70 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (60/100).

How competitive is the pla niche?

15 brands and 23 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in pla?

Top complaints mined from reviews: Quality-Overall, Print Quality, Jamming/Clogging. The return rate is 0.5%.

When does demand for pla peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the pla niche?

Listings span £7.71–£90.96; the average listing price is £18.02 (sweet spot $15–$100). The average incumbent carries 3,089 reviews — the moat a new listing must climb.

pla

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great£7.71–£90.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great28%

top-5 click share — an open shelf

Market size

Great£1.3M

£1.3M/yr · 2.7M searches

Avg price

Great£18.02

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,088.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pla is a £1.3M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pla market data

Units sold / yr: 80K–100K; avg 1,250–1,500/product
Revenue / yr: £1.4M–£1.8M; units × avg price
Conversion rate: 2.7%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 5.9%
Avg brand age: 37 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

16%

SUNLU39%
ELEGOO19%
RepRapper9%
eSUN9%
LANDU4%
Deeplee4%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top pla search terms

pla641K/yr -18.1%1.1% conv.
3d printer filament467K/yr -11.8%1.7% conv.
pla filament401K/yr -15.4%2.2% conv.
filament330K/yr -6.4%1.3% conv.
sunlu pla116K/yr -8.7%1.8% conv.
sunlu65K/yr +5.5%0.7% conv.
3d filament74K/yr -12.4%1.2% conv.
pla filament 1.75mm 1kg80K/yr -27.6%2.7% conv.
bambu lab filament58K/yr -10.8%1.1% conv.
black pla56K/yr -10.8%16.9% conv.

All search terms

Top pla products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUNLU PLA+ Filament 1.75mm Enhanced Durability and High Strength PLA Plus 3D Printer Filament for 3D FDM Printers 1kg Spool pla+ Black

SUNLU£10.684.5★17,454 rev

eSUN PLA Filament 1.75mm PLA Basic Dimensional Accuracy +/- 0.05mm 1KG Spool (2.2 LBS) Speedy Filament for 3D Printers Black

eSUN£8.354.3★9,723 rev

SUNLU PLA Filament 1.75mm Black 3D Printer Filament Dimensional Accuracy +/- 0.02mm Neatly Wound Black PLA 1KG Spool (2.2lbs) Fits for Most FDM 3D Printers

SUNLU£9.714.5★907 rev

Reprapper 4X 250g Color Pack Dual Color PLA Filament 1.75mm for 3D Printer & 3D Pen Multicolour Filament 4 x 250g Matte Red/Blue Matte Purple/Green Silk Red/Blue and Silk Purple/Green

RepRapper£16.014.2★1,656 rev

ELEGOO PLA+ Filament 1.75mm White 1KG PLA Plus Tougher and Stronger 3D Printer Filament Dimensional Accuracy +/- 0.02mm 1kg Cardboard Spool(2.2lbs) Fits for Most FDM 3D Printers

ELEGOO£11.114.6★1,381 rev

Newest

by launch date

SUNLU PLA+ 3D Printer Filament Upgraded PLA Plus 3D Filament 1.75mm Neatly Wound PLAPro Strong and Toughness Dimensional Accuracy +/- 0.02 mm 1KG Spool (Black)

SUNLU£10.543,194 rev

1y ago

SUNLU PLA+ Filament 1.75mm Enhanced Durability and High Strength PLA Plus 3D Printer Filament for 3D FDM Printers 1kg Spool pla+ Black

SUNLU£10.6817,454 rev

1y ago

SUNLU PLA+ Filament 1.75mm Enhanced Durability and High Strength PLA Plus 3D Printer Filament for 3D FDM Printers 1kg Spool pla+ White

SUNLU£10.9317,454 rev

1y ago

ELEGOO 250g Rapid PETG Filament Bundle 1.75mm 8 Colors High Speed 600mm/s 3D Printer Filaments Dimensional Accuracy +/- 0.02mm 8 Pack Black/White/Red/Blue/Grey/Orange/Yellow/Transparent

ELEGOO£23.384,055 rev

1y ago

SUNLU Rapid PETG Filament Multicolor High Speed 30-600mm/s 3D Printer Filament 1.75mm 0.02mm 8 Rolls of 0.25 kg Total 2KG (Black+White+Gray+Red+Blue+Green+Yellow+Orange)

SUNLU£22.303,311 rev

1y ago

What buyers say about pla

What buyers praise and complain about, mined from review topics.

What buyers love

Print Quality19%

“Prints look fantastic”

Quality-Overall18%

“Excellent product”

Value For Money15%

“Good value for money”

Color13%

“The color is vibrant”

Material Quality5%

“Good quality PLA”

Advertised Vs Actual Product4%

“Just what I needed”

Compatibility-Overall2%

“Works great on my printer”

Efficiency2%

“Does the job”

Adhesion/Stickiness2%

“No adhesion issues”

Ease Of Use2%

“Easy to use”

What buyers complain about

Quality-Overall15%

“Poor quality control”

Print Quality13%

“brittle when you try to print”

Jamming/Clogging12%

“Clogs printer”

Adhesion/Stickiness8%

“Adhesion issues”

Color5%

“Not white”

Rope/Wire Tangling5%

“Tangles terribly”

Material Quality4%

“this black material is beyond useless”

Functionality-Overall3%

“Doesnt work straight out the box”

Size-Overall3%

“isn't even CLOSE to fitting”

Ease Of Use3%

“Worst filliment I've ever had the misfortune to use”

Top return reasons

Size-Overall19%

Functionality-Overall12%

Print Quality11%

Compatibility-Overall11%

Color9%

Quality-Overall7%

Jamming/Clogging5%

Adhesion/Stickiness4%

Defective Material/Parts3%

Rope/Wire Tangling3%

Common questions

Is pla profitable to sell on Amazon United Kingdom?: The niche generates £1.3M/yr across 70 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (60/100).
How competitive is the pla niche?: 15 brands and 23 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in pla?: Top complaints mined from reviews: Quality-Overall, Print Quality, Jamming/Clogging. The return rate is 0.5%.
When does demand for pla peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the pla niche?: Listings span £7.71–£90.96; the average listing price is £18.02 (sweet spot $15–$100). The average incumbent carries 3,089 reviews — the moat a new listing must climb.

pla

pla market data

Competition & brand share

Demand & seasonality

Top pla search terms

Top pla products on Amazon

Top sellers

Newest

Trending

What buyers say about pla

What buyers love

What buyers complain about

Top return reasons

Common questions

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