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Pla

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -15.1% this quarter, so Pla is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£1.3M/yr2.7M searches / yr
90-day growth
-15.1%search demand this quarter
Competition
28%top-5 click share · 15 brands · 23 sellers

Flapen Score

Pla against its category

The dotted line is the Business, Industry & Science average. Past it, Pla is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pla market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pla 2.7M times last year and spent an estimated £1.3M. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
2.7%
Market size, estimated
£1.3Ma year
Peak month
November2.3× the quietest month
Top search term
pla641K searches a year

02 · Price

A sale here is worth £18.02.

Listings sell for £18.02 on average, from £7.71 to £90.96. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £18.02 that is £23K to £27K a year per listing.

Average price
£18.02inside the $15 to $100 sweet spot
Price range
£7.71–£90.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£23K–£27K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #37 within 3D Printing & Scanning. It carries 3,089 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#37in 3D Printing & Scanning
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,089per listing
Listings tracked
70

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£26K£52K£78K£104K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

23

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

28%

Top 20: 67%

Open market

16%

  • SUNLU39%
  • ELEGOO19%
  • RepRapper9%
  • eSUN9%
  • LANDU4%
  • Deeplee4%
  • Open — no brand owns it (9 brands, 16%)

Demand

Pla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Pla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pla641K/yr
  • 3d printer filament467K/yr
  • pla filament401K/yr
  • filament330K/yr
  • sunlu pla116K/yr
  • sunlu65K/yr
  • 3d filament74K/yr
  • pla filament 1.75mm 1kg80K/yr
  • bambu lab filament58K/yr
  • black pla56K/yr

Reviews and returns

What reviews say buyers love and hate about Pla

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.73

Poor quality control

Poor quality

Absolutely rubbish quality wouldn't buy again at all

Print Quality13%−0.02

brittle when you try to print

didnt print well

Flows badly, gets tails on flow which snag and ruin the print

Jamming/Clogging12%−0.13

Clogs printer

jams constantly

Constant Nozzle Clogs

Adhesion/Stickiness8%−0.08

Adhesion issues

Bad bed adhesion

Terrible Bed Adhesion and Constant Problems

Color5%+0.59

Not white

Not the colour you expect

Worth a try just poor colours

Love

Print Quality19%−0.02

Prints look fantastic

Good print

easy to print with

Quality-Overall18%+0.73

Excellent product

Good quality filamemt

Good looking and quality filament

Value For Money15%+1.69

Good value for money

Great value for money

Fair Price

Color13%+0.59

The color is vibrant

Beautiful colour

Beautiful colours

Material Quality5%+0.18

Good quality PLA

Seems a good plastic

Excellent material

Return

0.5% Return rate 33% Fixable by listing

Size-Overall19%█▅▆▆██

isn't even CLOSE to fitting

Thought they would of been bigger

is way bigger than I expected

Functionality-Overall12%▄█▆█▇▄

Doesnt work straight out the box

Fails every time

nothing worked

Print Quality11%█▅▄▅▄▅

brittle when you try to print

didnt print well

Flows badly, gets tails on flow which snag and ruin the print

Compatibility-Overall11%▆▄▅▇▇█
Color9%▃▇█▇▆▇

Not white

Not the colour you expect

Worth a try just poor colours

FAQ

Common Pla questions

Answered from the same tracked data.