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Pizza Turning Peel

Maybe

Search demand grew +245.8% this quarter. But shoppers spend only $62K a year here, so Pizza Turning Peel is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 8% of 740 Business, Industry & Science niches · +12 vs the category median of 49
Market size
£62K/yr55K searches / yr
90-day growth
+245.8%search demand this quarter
Competition
69%top-5 click share · 10 brands · 16 sellers

Flapen Score

Pizza Turning Peel against its category

The dotted line is the Business, Industry & Science average. Past it, Pizza Turning Peel is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Turning Peel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Turning Peel 55K times last year and spent an estimated £62K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +245.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+245.8%
Conversion, latest week
6.9%
Market size, estimated
£62Ka year
Peak month
May5.5× the quietest month
Top search term
pizza turning peel37K searches a year

02 · Price

A sale here is worth £16.34.

Listings sell for £16.34 on average, from £9.39 to £40.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.34 that is £2K to £4K a year per listing.

Average price
£16.34inside the $15 to $100 sweet spot
Price range
£9.39–£40.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #1,605 within Food Service Equipment & Supplies. It carries 455 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#1,605in Food Service Equipment & Supplies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
455per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pizza Turning Peel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • testyu38%
  • Chef Pomodoro18%
  • Herogo16%
  • Baanfly7%
  • G.a HOMEFAVOR4%
  • SMRONAR4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Pizza Turning Peel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.5×

Search terms

Top Pizza Turning Peel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza turning peel37K/yr
  • turning peel11K/yr
  • pizza turner8K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Turning Peel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.13

Overengineered a cheap item

very poor quality

Value For Money18%−0.10

It is expensive

£25 wasted on this turning peel

Assembly/Installation14%−0.10

it is impossible to put together

Ease Of Cleaning7%−0.01

The reason for the drop in the star is because it doesnt clean as easy as I would have liked it to

Design-Overall7%−0.06

Designed so poorly

Love

Quality-Overall18%−0.13

Good quality, great for smaller pizzas

This is well made

Good quality

Ease Of Use14%+1.00

Easy to use

making it easy to lift or rotate the pizza mid-bake

a little easier

Advertised Vs Actual Product13%+1.18

Works as advertised

Does what it should

Does as it says

Efficiency10%+0.92

Does the job

Works well

Assembly/Installation6%−0.10

Easy assembly, good grip, value for money and make turning pizzas much easier

Set up was simple

Return

0.7% Return rate 62% Fixable by listing

Size-Overall56%▁▅█▆▅▄

It's a little on the small size

Quality-Overall9%▁▁▁▅█▂

Overengineered a cheap item

very poor quality

Weight Heavy6%█▃▁▁▁▁
Functionality-Overall4%▁▁▁█▅▅
Handle Quality4%▁▁▁▁▆█

FAQ

Common Pizza Turning Peel questions

Answered from the same tracked data.