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pizza boxes

Skip it

A small market ($78K/yr) — this niche doesn't clear our bar today.

Market size 20Growth 62Conversion 50Competition 38Returns 100Price range 52Avg price 43Brand share 21Review moat 94Quality gap 50

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great124.24

avg incumbent reviews — the moat a new listing must climb

Growth

Good+38.4%

90-day search growth — must beat 0% to launch

Price range

Good£5.56–£25.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.13

avg listing price — sweet spot $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad£78K

£78K/yr · 175K searches

According to Flapen's Amazon United Kingdom niche tracking, pizza boxes is a £78K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pizza boxes market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
£67K–£89K
units × avg price
Conversion rate
4.0%
Avg BSR
#14
Page quality
0%
Prime
41%
Sponsored
76%
Out of stock
1.3%
Avg brand age
40 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

14

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

5%

  • FR Enterprises54%
  • STORM TRADING GROUP12%
  • We Can Source It Ltd11%
  • STAR SUPPLIES10%
  • ZEAYEA6%
  • SelfHold3%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×

Top pizza boxes search terms

  • pizza boxes81K/yr
  • pizza boxes 12 inch30K/yr
  • pizza box28K/yr
  • 12 inch pizza boxes10K/yr
  • pizza boxes 10 inch11K/yr
  • pizza boxes 9 inch5K/yr
  • 12 pizza boxes4K/yr
  • small pizza boxes3K/yr
  • pizza boxes 7 inch3K/yr
All search terms

Top pizza boxes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£8K20%£16K30%£23K40%£31K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about pizza boxes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality and sturdy”

Advertised Vs Actual Product21%

“Exactly as described”

Value For Money21%

“good value for money for the amount of boxes”

Durability17%

“Great no damage worth the money assembly really easy and hold up”

Size-Overall13%

“Fits a 12 pizza nicely”

Strength4%

“were sturdy once assembled”

What buyers complain about

Ease Of Use33%

“A bit fiddly to make”

Thickness28%

“Very thin, expensive for what they are compared with wholesalers, how ever when desperate they will get you out of stuck”

Value For Money17%

“expensive for what they are compared with wholesalers, how ever when desperate they will get you out of stuck”

Advertised Vs Actual Product11%

“Not as pictured or described”

Print Quality11%

“not printed as advertised”

Top return reasons

Size-Overall80%
Advertised Vs Actual Product7%
Water Resistance3%
Drop/Impact Protection3%
Thin3%
Design-Overall3%
Thickness1%
Material Quality1%

Common questions

Is pizza boxes profitable to sell on Amazon United Kingdom?
The niche generates £78K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +38.4%. Flapen's verdict: Skip it (49/100).
How competitive is the pizza boxes niche?
9 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in pizza boxes?
Top complaints mined from reviews: Ease Of Use, Thickness, Value For Money. The return rate is 0.1%.
When does demand for pizza boxes peak?
Demand peaks in May–Jun–Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the pizza boxes niche?
Listings span £5.56–£25.10; the average listing price is £11.13 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.