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Pir

Fail

Demand is soft, at -22.2% this quarter, so Pir is a Fail.

Flapen Score
33
33 / 100
Ranks 714 of 740 Business, Industry & Science niches · −16 vs the category median of 49
Market size
£79K/yr409K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
66%top-5 click share · 10 brands · 35 sellers

Flapen Score

Pir against its category

The dotted line is the Business, Industry & Science average. Past it, Pir is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pir market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pir 409K times last year and spent an estimated £79K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.8%
Market size, estimated
£79Ka year
Peak month
November1.6× the quietest month
Top search term
pir175K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £6.97 to £16.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.63 that is £5K to £8K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£6.97–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #42 within Industrial Electrical. It carries 1,549 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#42in Industrial Electrical
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,549per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pir products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

10%

  • Tapo37%
  • SEBSON23%
  • Maclean11%
  • Luceco9%
  • LOWENERGIE7%
  • SONOFF4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Pir search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pir175K/yr
  • motion sensor58K/yr
  • pir sensor45K/yr
  • pir sensor outdoor34K/yr
  • tapo motion sensor20K/yr
  • sensor12K/yr
  • pir motion sensor10K/yr
  • pir sensor indoor9K/yr
  • outdoor motion sensor10K/yr
  • outdoor pir sensor9K/yr

Reviews and returns

What reviews say buyers love and hate about Pir

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pir questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data