Pir
FailDemand is soft, at -22.2% this quarter, so Pir is a Fail.
- Flapen Score
- 33 / 100Ranks 714 of 740 Business, Industry & Science niches · −16 vs the category median of 4933
- Market size
- £79K/yr409K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 35 sellers
Flapen Score
Pir against its category
The dotted line is the Business, Industry & Science average. Past it, Pir is stronger. Inside it, weaker.
Market
The Pir market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pir 409K times last year and spent an estimated £79K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 409K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £79Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- pir175K searches a year
02 · Price
A sale here is worth £10.63.
Listings sell for £10.63 on average, from £6.97 to £16.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.63 that is £5K to £8K a year per listing.
- Average price
- £10.63under the $15 to $100 sweet spot
- Price range
- £6.97–£16.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #42 within Industrial Electrical. It carries 1,549 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #42in Industrial Electrical
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,549per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pir products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 861
- Age
- 3y ago

SEBSON PIR Sensor Outdoor IP44 Wall Surface-mounted 12m/180 LED suitable
- Price
- £10.77
- Rating
- 4.2/5
- Reviews
- 6,300
- Age
- 5y ago

Luceco LGIP44WSB-01 LED Tilt and Swivel PIR Motion Sensor Wall Mounted Lighting 180 Degree Angle 21 x 7.5 x 5.5 cm Black
- Price
- £6.99
- Rating
- 3.8/5
- Reviews
- 1,401
- Age
- 8y ago

Lowenergie Occupancy Sensor 360 degree PIR Motion Light Switch Ceiling Mounted 1200w max
- Price
- £6.97
- Rating
- 3.9/5
- Reviews
- 786
- Age
- 13y ago

SEBSON PIR Sensor Outdoor IP65 Wall Surface-mounted max. 12m/180 + 3m/360
- Price
- £13.43
- Rating
- 4.3/5
- Reviews
- 2,688
- Age
- 5y ago
Trending
90-day click momentum
SENSKY Indoor 360 PIR Motion Sensor - Recessed Ceiling Flush Mounted Motion Detector Infrared Motion Sensor for Light Switch Programmable Settings Ideal for LED Lights in Home Office & Hallway
- Price
- £9.78
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 7mo ago

UKEW PIR Motion Sensor Outdoor IP65-180 Smart Motion Sensor Switch for Wall & Ceiling 12M Detection Range - Waterproof PIR Sensor Outdoor Security Motion Detectors Energy Class A+
- Price
- £12.18
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 11y ago

Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 3y ago

Maclean MCE201W Infrared Motion Sensor Pir Modern Range 12m White IP65 (12m 180 IP65 White)
- Price
- £9.75
- Rating
- 4.3/5
- Reviews
- 547
- Age
- 8y ago

Evoges EvoSense Black PIR Motion Sensor IP65 Outdoor use 180 Degree 12m motion detection range 300W LED compatible Up and down swivel adjustment Surface wall mounted
- Price
- £9.88
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 1y ago
Newest
by launch date
SENSKY Indoor 360 PIR Motion Sensor - Recessed Ceiling Flush Mounted Motion Detector Infrared Motion Sensor for Light Switch Programmable Settings Ideal for LED Lights in Home Office & Hallway
- Price
- £9.78
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 7mo ago

Evoges EvoSense Black PIR Motion Sensor IP65 Outdoor use 180 Degree 12m motion detection range 300W LED compatible Up and down swivel adjustment Surface wall mounted
- Price
- £9.88
- Rating
- 4.0/5
- Reviews
- 65
- Age
- 1y ago

Maclean PIR motion sensor infrared IP65 black range 12m max load 600/1200W MCE468 B
- Price
- £9.38
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 2y ago

SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included
- Price
- £11.24
- Rating
- 4.2/5
- Reviews
- 910
- Age
- 3y ago

Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required
- Price
- £9.92
- Rating
- 4.5/5
- Reviews
- 744
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
35
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
10%
- Tapo37%
- SEBSON23%
- Maclean11%
- Luceco9%
- LOWENERGIE7%
- SONOFF4%
- Open — no brand owns it (4 brands, 10%)
Demand
Pir search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Pir search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pir175K/yr
- motion sensor58K/yr
- pir sensor45K/yr
- pir sensor outdoor34K/yr
- tapo motion sensor20K/yr
- sensor12K/yr
- pir motion sensor10K/yr
- pir sensor indoor9K/yr
- outdoor motion sensor10K/yr
- outdoor pir sensor9K/yr
Reviews and returns
What reviews say buyers love and hate about Pir
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Low price low quality
Not the same quality as the previous one
Did not work
Faulty operation
Disappointed with performance switch appears to have stopped working after a short time
Broke after a year
cheap and broke within weeks
Now broken
Small
a bit fiddly to fit
Difficult to fit
Very poor quality not a lot of room for connection
the hub with HD installed constantly losing connection. even though wired directly into router
had issues with connectivity / not giving movement sensors
Love
Easy to install
Easy to set up
everything needed for installation appears well thought out
The build quality feels solid
Excellent product
it appears to be well made
Good value
good value
Good value for money
The sensor itself is very accurate
Good sensor
A decent Motion Sensor
Does just what I wanted
Does the job
it performed exactly as expected
Return
3.3% Return rate 13% Fixable by listing
Did not work
Faulty operation
Disappointed with performance switch appears to have stopped working after a short time
Very poor quality not a lot of room for connection
the hub with HD installed constantly losing connection. even though wired directly into router
had issues with connectivity / not giving movement sensors
Small
a bit fiddly to fit
Difficult to fit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pir questions
Answered from the same tracked data.









