Is pir profitable to sell on Amazon United Kingdom?

The niche generates £79K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (33/100).

How competitive is the pir niche?

10 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in pir?

Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 3.3%.

When does demand for pir peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the pir niche?

Listings span £6.97–£16.26; the average listing price is £10.63 (sweet spot $15–$100). The average incumbent carries 1,549 reviews — the moat a new listing must climb.

pir

Skip it

Soft demand (-22.2% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,549.47

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Avg price

Okay£10.63

avg listing price — sweet spot $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£79K

£79K/yr · 409K searches

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Price range

Bad£6.97–£16.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pir is a £79K/yr Amazon United Kingdom market (409K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pir market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £106K–£133K; units × avg price
Conversion rate: 1.8%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 1.1%
Avg brand age: 46 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

Tapo37%
SEBSON23%
Maclean11%
Luceco9%
LOWENERGIE7%
SONOFF4%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top pir search terms

pir175K/yr -8.3%0.2% conv.
motion sensor58K/yr -31.2%0.7% conv.
pir sensor45K/yr -35.4%1.9% conv.
pir sensor outdoor34K/yr -41.4%2.9% conv.
tapo motion sensor20K/yr -32.0%5.4% conv.
sensor12K/yr -13.3%0.3% conv.
pir motion sensor10K/yr -13.6%0.9% conv.
pir sensor indoor9K/yr -23.1%3.0% conv.
outdoor motion sensor10K/yr -33.1%0.9% conv.
outdoor pir sensor9K/yr -47.7%2.8% conv.

All search terms

Top pir products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tapo T100 Smart Motion Sensor Motion Detectors Wide Range Detection Instant Alerts Hands-Free Motion-Activated Lighting Energy Saving Hub Required Battery Included(Packaging may vary)

Tapo£12.364.5★861 rev

SEBSON PIR Sensor Outdoor IP44 Wall Surface-mounted 12m/180 LED suitable

SEBSON£10.774.2★6,300 rev

Luceco LGIP44WSB-01 LED Tilt and Swivel PIR Motion Sensor Wall Mounted Lighting 180 Degree Angle 21 x 7.5 x 5.5 cm Black

Luceco£6.993.8★1,401 rev

Lowenergie Occupancy Sensor 360 degree PIR Motion Light Switch Ceiling Mounted 1200w max

LOWENERGIE£6.973.9★786 rev

SEBSON PIR Sensor Outdoor IP65 Wall Surface-mounted max. 12m/180 + 3m/360

SEBSON£13.434.3★2,688 rev

Newest

by launch date

SENSKY Indoor 360 PIR Motion Sensor - Recessed Ceiling Flush Mounted Motion Detector Infrared Motion Sensor for Light Switch Programmable Settings Ideal for LED Lights in Home Office & Hallway

Sensky£9.7839 rev

7mo ago

Evoges EvoSense Black PIR Motion Sensor IP65 Outdoor use 180 Degree 12m motion detection range 300W LED compatible Up and down swivel adjustment Surface wall mounted

EVOGES£9.8865 rev

1y ago

Maclean PIR motion sensor infrared IP65 black range 12m max load 600/1200W MCE468 B

Maclean£9.3885 rev

2y ago

SONOFF SNZB-03P Zigbee Motion Sensor 1-Pack 3-Year Battery Life for Alert System and Automations Wireless Motion Detector SONOFF Zigbee Bridge Required Batteries Included

SONOFF£11.24910 rev

3y ago

Tapo S200B Smart Button One-Click Alarm Lighting Control Customized Actions Smart Doorbell Magnetic Mounting Battery Included Easy Installation Multiple Locations Control Tapo Hub Required

Tapo£9.92744 rev

3y ago

What buyers say about pir

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation11%

“Easy to install”

Quality-Overall10%

“The build quality feels solid”

Value For Money7%

“Good value”

Sensor7%

“The sensor itself is very accurate”

Advertised Vs Actual Product7%

“Does just what I wanted”

Ease Of Use6%

“Easy to use”

Size-Overall5%

“Easy to fit, works well”

Motion Detection4%

“The motion detection works accurately”

Design-Overall4%

“Well designed”

Compatibility-Overall3%

“works well with the Tapo app and compatible smart home devices”

What buyers complain about

Quality-Overall13%

“Poor quality”

Functionality-Overall11%

“Did not work”

Durability11%

“Broke after a year”

Size-Overall10%

“Small”

Connectivity-Overall4%

“Very poor quality not a lot of room for connection”

Assembly/Installation4%

“my husband found it rather fiddly to install in place of the failed one”

Range3%

“The quoted detection range and angle are no where near what you achieve, less than 2M detection and no where near 180 degrees, very disappointed”

Touch/Button Controls3%

“Bulky and would have been better as flat device with 3 buttons”

Value For Money3%

“Twelve quid is a tad expensive when you can”

Water Resistance2%

“the failure happens when the lens goes brittle and breaks, then water gets inside”

Top return reasons

Functionality-Overall21%

Compatibility-Overall21%

Connectivity-Overall15%

Size-Overall8%

Defective Material/Parts7%

Advertised Vs Actual Product3%

Range3%

Quality-Overall2%

Value For Money2%

Assembly/Installation2%

Common questions

Is pir profitable to sell on Amazon United Kingdom?: The niche generates £79K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (33/100).
How competitive is the pir niche?: 10 brands and 35 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in pir?: Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 3.3%.
When does demand for pir peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the pir niche?: Listings span £6.97–£16.26; the average listing price is £10.63 (sweet spot $15–$100). The average incumbent carries 1,549 reviews — the moat a new listing must climb.

pir