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Pir

Fail

Demand is soft, at -22.2% this quarter, so Pir is a Fail.

Flapen Score
33
33 / 100
Ranks 714 of 740 Business, Industry & Science niches · −16 vs the category median of 49
Market size
£79K/yr409K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
66%top-5 click share · 10 brands · 35 sellers

Flapen Score

Pir against its category

The dotted line is the Business, Industry & Science average. Past it, Pir is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pir market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pir 409K times last year and spent an estimated £79K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.8%
Market size, estimated
£79Ka year
Peak month
November1.6× the quietest month
Top search term
pir175K searches a year

02 · Price

A sale here is worth £10.63.

Listings sell for £10.63 on average, from £6.97 to £16.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.63 that is £5K to £8K a year per listing.

Average price
£10.63under the $15 to $100 sweet spot
Price range
£6.97–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #42 within Industrial Electrical. It carries 1,549 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#42in Industrial Electrical
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,549per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pir products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • Tapo37%
  • SEBSON23%
  • Maclean11%
  • Luceco9%
  • LOWENERGIE7%
  • SONOFF4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Pir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Pir search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pir175K/yr
  • motion sensor58K/yr
  • pir sensor45K/yr
  • pir sensor outdoor34K/yr
  • tapo motion sensor20K/yr
  • sensor12K/yr
  • pir motion sensor10K/yr
  • pir sensor indoor9K/yr
  • outdoor motion sensor10K/yr
  • outdoor pir sensor9K/yr

Reviews and returns

What reviews say buyers love and hate about Pir

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.14

Poor quality

Low price low quality

Not the same quality as the previous one

Functionality-Overall11%−0.20

Did not work

Faulty operation

Disappointed with performance switch appears to have stopped working after a short time

Durability11%−0.15

Broke after a year

cheap and broke within weeks

Now broken

Size-Overall10%−0.05

Small

a bit fiddly to fit

Difficult to fit

Connectivity-Overall4%−0.02

Very poor quality not a lot of room for connection

the hub with HD installed constantly losing connection. even though wired directly into router

had issues with connectivity / not giving movement sensors

Love

Assembly/Installation11%+0.86

Easy to install

Easy to set up

everything needed for installation appears well thought out

Quality-Overall10%−0.14

The build quality feels solid

Excellent product

it appears to be well made

Value For Money7%+0.31

Good value

good value

Good value for money

Sensor7%+0.64

The sensor itself is very accurate

Good sensor

A decent Motion Sensor

Advertised Vs Actual Product7%+0.53

Does just what I wanted

Does the job

it performed exactly as expected

Return

3.3% Return rate 13% Fixable by listing

Functionality-Overall21%▇▆█▇█▇

Did not work

Faulty operation

Disappointed with performance switch appears to have stopped working after a short time

Compatibility-Overall21%▆█▅▆█▇
Connectivity-Overall15%▅▅▅▇▅█

Very poor quality not a lot of room for connection

the hub with HD installed constantly losing connection. even though wired directly into router

had issues with connectivity / not giving movement sensors

Size-Overall8%▅▆█▇▄█

Small

a bit fiddly to fit

Difficult to fit

Defective Material/Parts7%█▇▅▇▅▂

FAQ

Common Pir questions

Answered from the same tracked data.