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Penetrating Oil

Fail

The top 5 brands take 100% of clicks, so Penetrating Oil is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 49
Market size
£146K/yr139K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
84%top-5 click share · 5 brands · 49 sellers

Flapen Score

Penetrating Oil against its category

The dotted line is the Business, Industry & Science average. Past it, Penetrating Oil is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Penetrating Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Penetrating Oil 139K times last year and spent an estimated £146K. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
12.7%
Market size, estimated
£146Ka year
Peak month
July2.3× the quietest month
Top search term
penetrating oil33K searches a year

02 · Price

A sale here is worth £8.22.

Listings sell for £8.22 on average, from £2.68 to £16.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £8.22 that is £8K to £10K a year per listing.

Average price
£8.22under the $15 to $100 sweet spot
Price range
£2.68–£16.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Power Transmission Products. It carries 1,823 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#39in Power Transmission Products
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,823per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Penetrating Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£15K£29K£44K£58K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Rocket TT33%
  • WD-40 Specialist30%
  • Plusgas25%
  • Blaster9%
  • GT854%

Demand

Penetrating Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Penetrating Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • penetrating oil33K/yr
  • penetrating oil spray15K/yr
  • wd40 penetrant spray11K/yr
  • pb blaster12K/yr
  • plus gas penetrating oil8K/yr
  • plus gas7K/yr
  • plusgas6K/yr
  • rocket tt5K/yr
  • penetrating spray6K/yr
  • plusgas penetrating oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Penetrating Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes16%+0.74

kpt in shed ws discovered really bad deep rust after picked up fm elec cord repair

especially on heavily corroded parts

keeps rust at bay

Spray/Flow15%−0.04

Spray does not work

the spray pressure is a bit feeb6

Flimsy spray nozzle cap failed

Value For Money7%+0.97

Its expensive

quite expensive for the name

A complete waste of money

Functionality-Overall7%−0.03

Doesnt work

The spray simply does not work

Just plain doesnt work

Quality-Overall5%+0.73

Cheap than other brands

not the best

No better than anything else

Love

Quality-Overall19%+0.73

Excellent, far more effective than many other better known products

Excellent product

It is a good product to have available

Value For Money19%+0.97

Excellent value for money

Worth it

GREAT VALUE

Lubrication10%+0.33

Good lubricant

Penetrative oil works well

Quality spray lubricant

Advertised Vs Actual Product9%0.00

As described

does the job well

Meets expectations for me

Ease Of Use9%+0.79

handy

Ease of use

So easy to use and apply

Return

0.1% Return rate 5% Fixable by listing

Spray/Flow27%▆▅▂▆▇█

Spray does not work

the spray pressure is a bit feeb6

Flimsy spray nozzle cap failed

Functionality-Overall18%▁▆▅█▁█

Doesnt work

The spray simply does not work

Just plain doesnt work

Value For Money15%▆▁▁▄█▃

Its expensive

quite expensive for the name

A complete waste of money

Leak-Proof12%▆▁█▁█▁
Compatibility-Overall7%▁█▇▁▁▁

FAQ

Common Penetrating Oil questions

Answered from the same tracked data.