Skip to content

Pen Torch

Fail

Demand is soft, at -23.4% this quarter, so Pen Torch is a Fail.

Flapen Score
47
47 / 100
Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 49
Market size
£67K/yr134K searches / yr
90-day growth
-23.4%search demand this quarter
Competition
44%top-5 click share · 21 brands · 56 sellers

Flapen Score

Pen Torch against its category

The dotted line is the Business, Industry & Science average. Past it, Pen Torch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pen Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pen Torch 134K times last year and spent an estimated £67K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-23.4%
Conversion, latest week
5.9%
Market size, estimated
£67Ka year
Peak month
November2.0× the quietest month
Top search term
pen torch52K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £3.92 to £24.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.55 that is £855 to £2K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£3.92–£24.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£855–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #718 within Professional Medical Supplies. It carries 2,585 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#718in Professional Medical Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,585per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Pen Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

56

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

44%

Top 20: 84%

Open market

18%

  • RISEMART40%
  • Lepro14%
  • JFA Medical10%
  • flintronic9%
  • BFQZ7%
  • Kssvzz2%
  • Open — no brand owns it (15 brands, 18%)

Demand

Pen Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pen Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pen torch52K/yr
  • pen torch medical16K/yr
  • pen light14K/yr
  • pen torches for nurses6K/yr
  • rechargeable pen torch6K/yr
  • pen with light7K/yr
  • pencil torch6K/yr
  • pen torch rechargeable5K/yr
  • penlight4K/yr
  • light pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Pen Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.13

Short lifespan

Dead after single use

does not last

Charging14%−0.02

It won't hold any charge

Doesn't work and won't charge

Also it seems to take a very long time to charge

Brightness/Shine/Glow7%+1.73

Not 2000 lumens

which can be quite annoying when you just want a standard light

not that bright

Battery Life7%−0.06

Very short battery life

Battery doesnt Connect or something bc it lights up for like two seconds

Battery not good

Size-Overall7%+0.10

Not fit for purpose

which are slightly bigger. but still small enough for a handbag / pocket etc

Small size

Love

Brightness/Shine/Glow25%+1.73

Bright light

Nice and bright

Bright Light

Quality-Overall13%+0.71

Good quality pen light

Excellent quality

Good quality Light

Value For Money11%+0.66

Good for price

Fair price

Good value for money

Charging8%−0.02

a long lasting charge

Holds charge well

the charging capability is convenient

Ease Of Use6%+0.34

Easy to use

Easy to write with

its easy to operate

Return

0.7% Return rate 18% Fixable by listing

Brightness/Shine/Glow23%▇█▄█▇▇

Not 2000 lumens

which can be quite annoying when you just want a standard light

not that bright

Charging17%▇███▇▄

It won't hold any charge

Doesn't work and won't charge

Also it seems to take a very long time to charge

Functionality-Overall16%▅▃▇▄▄█

will not turn on

Didn't work

It has stopped working

Size-Overall13%▆█▅█▄▅

Not fit for purpose

which are slightly bigger. but still small enough for a handbag / pocket etc

Small size

Defective Material/Parts5%▃▃▆█▂▇

FAQ

Common Pen Torch questions

Answered from the same tracked data.