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Pen Torch

soft demand (-23.4% this quarter) — Pen Torch doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 17Growth 13Conversion 65Competition 68Returns 96Price range 46Avg price 24Brand share 42Review moat 39Quality gap 62
This niche Category average

Is Pen Torch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pen Torch is a £67K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Pen Torch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.4% over the last 90 days and 5.9% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr10K
Search volume / yr-23.4%134K
Conversion rate5.9%
Avg price£8.55

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers21 · 56
Top-5 product click share44%
Open market20%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement90%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews2,585

Top Pen Torch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

56

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

44%

Top 20: 84%

Open market

18%

  • RISEMART40%
  • Lepro14%
  • JFA Medical10%
  • flintronic9%
  • BFQZ7%
  • Kssvzz2%
  • Open — no brand owns it (15 brands, 18%)

Pen Torch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR5.9%Products40Brands21Top 5 Brands80%OOS Rate6.5%Rating4.4★Reviews2,585Avg BSR#718
4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Top Pen Torch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pen torch52K/yr
  • pen torch medical16K/yr
  • pen light14K/yr
  • pen torches for nurses6K/yr
  • rechargeable pen torch6K/yr
  • pen with light7K/yr
  • pencil torch6K/yr
  • pen torch rechargeable5K/yr
  • penlight4K/yr
  • light pen4K/yr

What reviews say buyers love and hate about Pen Torch

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Brightness/Shine/Glow25%

Bright light

Quality-Overall13%

Good quality pen light

Value For Money11%

Good for price

Charging8%

a long lasting charge

Ease Of Use6%

Easy to use

What buyers complain about

67% of reviews
Durability14%

Short lifespan

Charging14%

It won't hold any charge

Brightness/Shine/Glow7%

Not 2000 lumens

Battery Life7%

Very short battery life

Size-Overall7%

Not fit for purpose

Pen Torch return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Brightness/Shine/Glow
23%
2Charging
17%
3Functionality-Overall
16%
4Size-Overall
13%
5Defective Material/Parts
5%

Common Pen Torch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pen Torch 47/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 40 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -23.4% over the last 90 days.
Search demand for Pen Torch on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.0× the quietest.