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47

pen torch

Skip it

Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 13Conversion 65Competition 68Returns 96Price range 46Avg price 24Brand share 42Review moat 39Quality gap 62

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.92–£24.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,584.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.55

avg listing price — sweet spot $15–$100

Market size

Bad£67K

£67K/yr · 134K searches

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pen torch is a £67K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

pen torch market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£68K–£86K
units × avg price
Conversion rate
5.9%
Avg BSR
#718
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
6.5%
Avg brand age
43 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

56

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

44%

Top 20: 84%

Open market

18%

  • RISEMART40%
  • Lepro14%
  • JFA Medical10%
  • flintronic9%
  • BFQZ7%
  • Kssvzz2%
  • Open — no brand owns it (15 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.
4K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Top pen torch search terms

  • pen torch52K/yr
  • pen torch medical16K/yr
  • pen light14K/yr
  • pen torches for nurses6K/yr
  • rechargeable pen torch6K/yr
  • pen with light7K/yr
  • pencil torch6K/yr
  • pen torch rechargeable5K/yr
  • penlight4K/yr
  • light pen4K/yr
All search terms

Top pen torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£4K9%£6K12%£8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pen torch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow25%

“Bright light”

Quality-Overall13%

“Good quality pen light”

Value For Money11%

“Good for price”

Charging8%

“a long lasting charge”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“Better than described”

Battery Life4%

“great battery life”

Size-Overall3%

“Fits perfectly in my pocket”

Strength3%

“Very sturdy”

Portability3%

“It's handy to carry around with you in general”

What buyers complain about

Durability14%

“Short lifespan”

Charging14%

“It won't hold any charge”

Brightness/Shine/Glow7%

“Not 2000 lumens”

Battery Life7%

“Very short battery life”

Size-Overall7%

“Not fit for purpose”

Functionality-Overall6%

“will not turn on”

Quality-Overall4%

“Poor quality”

Strength3%

“its not that powerful”

Touch/Button Controls3%

“On-Off button is ridiculous”

Water Resistance2%

“Not waterproof as stated”

Top return reasons

Brightness/Shine/Glow23%
Charging17%
Functionality-Overall16%
Size-Overall13%
Defective Material/Parts5%
Strength4%
Quality-Overall4%
Advertised Vs Actual Product3%
Value For Money3%
Touch/Button Controls2%

Common questions

Is pen torch profitable to sell on Amazon United Kingdom?
The niche generates £67K/yr across 40 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (47/100).
How competitive is the pen torch niche?
21 brands and 56 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in pen torch?
Top complaints mined from reviews: Durability, Charging, Brightness/Shine/Glow. The return rate is 0.7%.
When does demand for pen torch peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the pen torch niche?
Listings span £3.92–£24.29; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 2,585 reviews — the moat a new listing must climb.