Skip to content

Pc Fans

Fail

The top 5 brands take 97% of clicks, so Pc Fans is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£263K/yr471K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
62%top-5 click share · 8 brands · 154 sellers

Flapen Score

Pc Fans against its category

The dotted line is the Business, Industry & Science average. Past it, Pc Fans is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pc Fans market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pc Fans 471K times last year and spent an estimated £263K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
2.4%
Market size, estimated
£263Ka year
Peak month
December1.5× the quietest month
Top search term
pc fans105K searches a year

02 · Price

A sale here is worth £22.94.

Listings sell for £22.94 on average, from £6.54 to £88.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £22.94 that is £11K to £17K a year per listing.

Average price
£22.94inside the $15 to $100 sweet spot
Price range
£6.54–£88.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£11K–£17K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #53 within Industrial Electrical. It carries 3,140 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#53in Industrial Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,140per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pc Fans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£53K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

154

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

2%

  • Corsair38%
  • Noctua24%
  • ARCTIC22%
  • Thermalright9%
  • ELUTENG3%
  • NZXT1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Pc Fans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Pc Fans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pc fans105K/yr
  • pc fan40K/yr
  • 120mm fan30K/yr
  • corsair fans43K/yr
  • noctua 120mm fan30K/yr
  • computer fan19K/yr
  • rgb fans31K/yr
  • pc case fans24K/yr
  • 120mm case fan33K/yr
  • pc fans 120mm20K/yr

Reviews and returns

What reviews say buyers love and hate about Pc Fans

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level20%−0.11

a bit loud

loud

Not actually quiet

Heating8%+0.55

found that it was running hotter than I liked

get very hot under load

I'm not hitting thermal limits any more

Size-Overall5%+0.17

Cables are short

Length5%0.00

the cable could do with being longer

Very short cables though

Adjustability/Rotatability/Reclining5%−0.03

Fan does not have 3 adjustable modes

Love

Value For Money21%+0.15

Great value

good price

good value for money

Quality-Overall21%+1.74

Very good quality

Good quality case fan

This fan is very well made with excellent quality construction

Assembly/Installation8%+0.86

easy to install

installation easy

They look great once installed

Size-Overall7%+0.17

Fits perfectly

The cable length is adequate for my need

Easy to fit

Advertised Vs Actual Product5%+0.40

Exactly as described

Works as intended

Exactly what I wanted and advertised

Return

2.8% Return rate 42% Fixable by listing

Size-Overall31%█▆▇▇█▇

Cables are short

Compatibility-Overall16%▅█▅▇▆▇
Functionality-Overall9%▄█▅█▆▄
Noise Level7%▄█▃▄▄▇

a bit loud

loud

Not actually quiet

Defective Material/Parts6%▅▄█▅▅▄

FAQ

Common Pc Fans questions

Answered from the same tracked data.