Paper Towels

Shoppers searched for this 626K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

626K

Growth, 90 days vs prior 90

-21.7%

Conversion, latest week

18.5%

Market size, estimated

£1.4Ma year

Peak month

September1.8× the quietest month

Top search term

paper towels310K searches a year

Listings sell for £12.44 on average, from £1.15 to £24.53. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £12.44 that is £37K to £50K a year per listing.

Average price

£12.44under the $15 to $100 sweet spot

Price range

£1.15–£24.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£37K–£50K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #67 within Janitorial & Sanitation Supplies. It carries 6,452 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

72%

Out of stock, average day

0.6%

Average rank

#67in Janitorial & Sanitation Supplies

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,452per listing

Listings tracked

32

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months