Is Paper Towel Dispenser profitable to sell on Amazon United Kingdom?

Flapen scores Paper Towel Dispenser 48 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £68K a year across 21 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew -11.4% in the last 90 days.

How competitive is the Paper Towel Dispenser niche on Amazon United Kingdom?

14 brands and 22 sellers compete in Paper Towel Dispenser on Amazon United Kingdom. The top 5 Paper Towel Dispenser products take 59% of clicks, and the top 5 brands take 70%.

What do buyers complain about in Paper Towel Dispenser?

Paper Towel Dispenser buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, and Durability. Returns run at 1.0% of orders.

When does demand for Paper Towel Dispenser peak?

Search demand for Paper Towel Dispenser on Amazon United Kingdom is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Paper Towel Dispenser niche?

Paper Towel Dispenser sells for £15.05 on average on Amazon United Kingdom, inside the $15 to $100 sweet spot. Listings run £7.47 to £29.55. The average product has 411 reviews, the count a new listing must catch up to.

Paper Towel Dispenser

Fail

Shoppers spend only $68K a year here, so Paper Towel Dispenser is a Fail.

Filters Low Review Barrier

Flapen Score: 48
48 / 100Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size: £68K/yr111K searches / yr
90-day growth: -11.4%search demand this quarter
Competition: 59%top-5 click share · 14 brands · 22 sellers

Flapen Score

Paper Towel Dispenser against its category

The dotted line is the Business, Industry & Science average. Past it, Paper Towel Dispenser is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Paper Towel Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Towel Dispenser 111K times last year and spent an estimated £68K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months: 111K
Growth, 90 days vs prior 90: -11.4%
Conversion, latest week: 4.1%
Market size, estimated: £68Ka year
Peak month: February1.5× the quietest month
Top search term: paper towel dispenser63K searches a year

02 · Price

A sale here is worth £15.05.

Listings sell for £15.05 on average, from £7.47 to £29.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £15.05 that is £4K to £8K a year per listing.

Average price: £15.05inside the $15 to $100 sweet spot
Price range: £7.47–£29.55
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: £4K–£8K
Returns: 1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Janitorial & Sanitation Supplies. It carries 411 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 76%
Out of stock, average day: 0.0%
Average rank: #34in Janitorial & Sanitation Supplies
Average rating: 4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews: 411per listing
Listings tracked: 21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

25%

QWORK37%
AIKE11%
Phoenix10%
modunful6%
ASelected5%
NICEME5%

Demand

Paper Towel Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

What reviews say buyers love and hate about Paper Towel Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.08

Absolute garbage

Junk

Poor quality

Size-Overall14%−0.12

Centrefeed towelling bought from Amazon do not fit through the centre hole, extremely disappointing

Bit narrow for paper towels bought

until I realised the patches were too big

Durability14%−0.12

Broke in the first 2 months of use

Fell of the wall after a week

Advertised Vs Actual Product7%−0.07

Not as advertised

Not as pictured

Not the same product as advertised

Dispensing Mechanism7%+1.33

Love

Value For Money15%+0.93

Value for money

Great value

Great price

Quality-Overall14%−0.08

The build quality feels solid

Excellent Paper Towel Dispenser

Good quality

Dispensing Mechanism13%+1.33

Nice looking paper towel dispenser for home or work

The paper towels dispense smoothly

Excellent Paper Towel Dispenser

Ease Of Use12%+0.60

Easy to use

Straightforward to fill up

Easy to use, fill and easy to install

Assembly/Installation11%+0.40

Well made and easy to fix to wall by sticky or screw option

Easy to install

easy to put up

Return

1.0% Return rate 70% Fixable by listing

Size-Overall65%▆▅▇▇█▇

Centrefeed towelling bought from Amazon do not fit through the centre hole, extremely disappointing

Bit narrow for paper towels bought

until I realised the patches were too big

Quality-Overall8%▄█▁▃▁▁

Absolute garbage

Junk

Poor quality

Dispensing Mechanism5%▁▆▄▆▁█

Defective Material/Parts4%▇▁▁▅▇█

Functionality-Overall4%▁█▁▅▅▅

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Business, Industry & Science niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Hose Pipe

£5.4M/yr+167.3%

Fly Zapper

£4.1M/yr>1,000%

Dog Cooling Mats

£1.8M/yr>1,000%

Ceiling Fan

£3.0M/yr>1,000%

Water Gun

£1.5M/yr+528.7%

FAQ

Common Paper Towel Dispenser questions

Answered from the same tracked data.

Categories

Paper Towel Dispenser

Paper Towel Dispenser against its category

The Paper Towel Dispenser market on Amazon at a glance