paper gift bags
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,524.52avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£3.52–£17.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.02avg listing price — sweet spot $15–$100
Market size
Bad£67K£67K/yr · 134K searches
According to Flapen's Amazon United Kingdom niche tracking, paper gift bags is a £67K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
paper gift bags market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £42K–£56K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 3.1%
- Avg brand age
- 30 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
27
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
26%
- Gcardist24%
- CSYY19%
- SHUBEIEUMI10%
- Parmedu7%
- ezkart7%
- NADSSJL6%
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +18.2% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.0×
Top paper gift bags search terms
- paper gift bags61K/yr
- paper gift bags with handles24K/yr
- paper bags for gifts21K/yr
- coloured paper bags8K/yr
- paper gift bag9K/yr
- gift paper bags9K/yr
- gift bag paper4K/yr
Top paper gift bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30 Pcs Paper Party Bags 10 Colors Gift Bags Kraft Paper Bags with Handles Party Gift Bags Thick Kraft Bags for Kids Present Candy Cookie Celebrations Baby Shower Birthday(21 x 15 x 8 cm)
CSYY£6.724.7★784 rev
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles Paper Party Bags 21x15x8cm Small Colourful Paper Gift Bags Kraft Bags for Present Candy Cookie Celebrations Birthday
SHUBEIEUMI£3.904.6★285 rev
Gcardist Medium 16Pcs Kraft Bags With Handles 27x20x12cm Gift Bags 16 Different Senior Color Bags Multiple Uses (10.5x7.6x4.75Inch Medium Size)
Gcardist£7.954.7★377 rev
5x7 Pack of 100 Assorted Striped Paper Sweet Bags Ideal for Any Occasion & can be used as Party Candy Sweet Gift Popcorn Small Paper (Mixed 5x7-100 Bags)
ezkart£4.194.6★1,242 rev
NADSSJL 30 Pcs Paper Party Bags Gift and Sweet Bags with Handles Kraft Bags with Stickers Paper Party Bags for Kids Party Celebrations Baby Shower Birthday Halloween Christmas -15 x 8 x 21 cm
NADSSJL£7.444.7★679 rev
Newest
by launch date
Gcardist Small 24Pcs Paper Gift Bags 21x15x8cm with Handles - Kraft Colorful Party Bags - 24 Solid Colors8.3x6x3.15
Gcardist£8.3165 rev
Gcardist Medium 24Pcs Paper Gift Bags 27.3x21x11cm with Handles - Kraft Colorful Party Bags - 24 Solid Colors10.8x8.3x4.3
Gcardist£10.8265 rev
Parmedu Assorted Color Paper Gift Bags: 48 Medium Gift Bag - 24 * 17 * 8CM with 48 Stickers Food Grade Take-out Bags for Christmas Festivals Birthdays Parties Weddings Baby Showers
Parmedu£6.88108 rev
Small Paper Gift Bags with Handles - 30 Pack 8.7x3.5x7.9 Colorful Party Favor Bags Bulk Parmedu Gift Bags for Christmas Birthdays Weddings Festivals and Parties (6 Colors)
Parmedu£6.71145 rev
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles Paper Party Bags 21x15x8cm Small Colourful Paper Gift Bags Kraft Bags for Present Candy Cookie Celebrations Birthday
SHUBEIEUMI£3.90285 rev
Trending
90-day click momentumGcardist Small 24Pcs Paper Gift Bags 21x15x8cm with Handles - Kraft Colorful Party Bags - 24 Solid Colors8.3x6x3.15
Gcardist£8.314.0★
SHUBEIEUMI 10Pcs Kraft Paper Bags with Handles Paper Party Bags 21x15x8cm Small Colourful Paper Gift Bags Kraft Bags for Present Candy Cookie Celebrations Birthday
SHUBEIEUMI£3.904.6★
Gcardist 100Pcs Paper Gift Bags with Handles - 4.5×2.5×6 Kraft Mini Party Bags - 16 Solid Colors
Gcardist£17.795.0★
Gcardist 16Pcs Kraft Paper Bags with Handles 21x15x8cm Small Gift Party Bags 16 Different Senior Color Shopping Treat Bags Multiple Uses(8.3x6x3Inch Small Size)
Gcardist£7.184.3★
OWill 20 Party Bags with 24 Stickers Rainbow Gift Paper Bags for Kids Party Kraft Small Gift Bags for Presents Paper Party Bags for Birthday Christmas Halloween Wedding(130 X 80 X 240mm)
OWill£4.404.6★
What buyers say about paper gift bags
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Good variety”
“Excellent value for money”
“The size is perfect for our needs”
“these are perfect for gifts or for retailers”
“Strong bags”
“Did the job”
“Great wee sturdy bags”
“Very handy to have in the house”
“Handles feel sturdy”
What buyers complain about
“Colours not right”
“small gift bags”
“Not as described”
“Not the strongest”
“A bit thin”
“Mine are not the bright option”
“Not good for heavier items”
Top return reasons
Common questions
- Is paper gift bags profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 29 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the paper gift bags niche?
- 16 brands and 27 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in paper gift bags?
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 0.7%.
- When does demand for paper gift bags peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the paper gift bags niche?
- Listings span £3.52–£17.79; the average listing price is £7.02 (sweet spot $15–$100). The average incumbent carries 1,525 reviews — the moat a new listing must climb.