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Paper Gift Bags

Fail

Shoppers spend only $67K a year here, so Paper Gift Bags is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£67K/yr134K searches / yr
90-day growth
+18.2%search demand this quarter
Competition
50%top-5 click share · 16 brands · 27 sellers

Flapen Score

Paper Gift Bags against its category

The dotted line is the Business, Industry & Science average. Past it, Paper Gift Bags is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Gift Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Gift Bags 134K times last year and spent an estimated £67K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+18.2%
Conversion, latest week
7.1%
Market size, estimated
£67Ka year
Peak month
December3.0× the quietest month
Top search term
paper gift bags61K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £3.52 to £17.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.02 that is £702 to £2K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£3.52–£17.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£702–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #138 within Food Service Equipment & Supplies. It carries 1,525 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
3.1%
Average rank
#138in Food Service Equipment & Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,525per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Paper Gift Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

26%

  • Gcardist24%
  • CSYY19%
  • SHUBEIEUMI10%
  • Parmedu7%
  • ezkart7%
  • NADSSJL6%

Demand

Paper Gift Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Paper Gift Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper gift bags61K/yr
  • paper gift bags with handles24K/yr
  • paper bags for gifts21K/yr
  • coloured paper bags8K/yr
  • paper gift bag9K/yr
  • gift paper bags9K/yr
  • gift bag paper4K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Gift Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color25%−0.09

Colours not right

Not the colours they appear on here

A little duller in colour than shown

Size-Overall19%−0.06

small gift bags

Much bigger than I thought

too small

Advertised Vs Actual Product13%−0.08

Not as described

Inaccurate description

the photo is misleading

Strength5%+0.22

Not the strongest

Handles not strong

Thickness2%−0.01

A bit thin

They are a bit thinner than I expected

Love

Color21%−0.09

Bright colours

Beautiful colours

Love the colours

Quality-Overall21%+1.88

Good variety

Excellent product

The bags are a good quality

Value For Money15%+1.04

Excellent value for money

value for money

Happy with price

Size-Overall11%−0.06

The size is perfect for our needs

Perfect size

not too big

Gifting Purpose9%+1.15

these are perfect for gifts or for retailers

Great for gifting

Gift bags

Return

0.7% Return rate 92% Fixable by listing

Size-Overall85%███▇██

small gift bags

Much bigger than I thought

too small

Color5%▅▅▄█▆▇

Colours not right

Not the colours they appear on here

A little duller in colour than shown

Quality-Overall3%█▅▂▇▂▃
Advertised Vs Actual Product2%▁▇█▅▇▃

Not as described

Inaccurate description

the photo is misleading

Strength2%▁▃▂█▄▅

Not the strongest

Handles not strong

FAQ

Common Paper Gift Bags questions

Answered from the same tracked data.