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Pallet Wrapping Film

Fail

Shoppers spend only $49K a year here, so Pallet Wrapping Film is a Fail.

Flapen Score
40
40 / 100
Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 49
Market size
£49K/yr43K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
72%top-5 click share · 10 brands · 15 sellers

Flapen Score

Pallet Wrapping Film against its category

The dotted line is the Business, Industry & Science average. Past it, Pallet Wrapping Film is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pallet Wrapping Film market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pallet Wrapping Film 43K times last year and spent an estimated £49K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
14.2%
Market size, estimated
£49Ka year
Peak month
November1.4× the quietest month
Top search term
cling wrap for packing13K searches a year

02 · Price

A sale here is worth £8.06.

Listings sell for £8.06 on average, from £4.84 to £16.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.06 that is £806 to £2K a year per listing.

Average price
£8.06under the $15 to $100 sweet spot
Price range
£4.84–£16.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£806–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Packaging & Shipping Supplies. It carries 2,577 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
76%
Out of stock, average day
0.0%
Average rank
#5in Packaging & Shipping Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,577per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pallet Wrapping Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Rainberg38%
  • Triplast14%
  • G4GADGET12%
  • Straame11%
  • TPZ The Packaging Zone9%
  • REQUISITE NEEDS5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Pallet Wrapping Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pallet Wrapping Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cling wrap for packing13K/yr
  • pallet wrapping film12K/yr
  • packing wrap10K/yr
  • wrapping foil3K/yr
  • wrapping film3K/yr
  • packing wrapping film1K/yr

Reviews and returns

What reviews say buyers love and hate about Pallet Wrapping Film

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product14%−0.08

Not as advertised

Not as described

wrong description

Thickness14%−0.07

runs out quickly due to that thickness

its really quite thick

Soo thin like tissue paper

Value For Money10%

Not what I was expecting for the price

I just wish it was cheaper

Only slightly more expensive

Size-Overall7%−0.06

is not the size you would normally find

youre about 200m short

Way too small

Adhesion/Stickiness7%−0.05

doesn't easily adhere to itself

DOES NOT STICK

Too sticky

Love

Quality-Overall19%+1.45

Better than what we ordered before

Great product for the job

Excellent product

Value For Money13%

Excellent value for money

Good value

Worth it

Ease Of Use8%+0.16

Easy to use

easy to manage

Easy to work with

Advertised Vs Actual Product8%−0.08

As advertised

As described

Just what I needed

Durability7%+0.73

Done the job wat needed it for without breaking

didnt break

durable

Return

0.4% Return rate 44% Fixable by listing

Size-Overall24%▄▃▄▅▆█

is not the size you would normally find

youre about 200m short

Way too small

Quality-Overall14%▆▄█▅▆▅

awful cheap product at a premium price

very very poor quality

Absolute rubbish

Adhesion/Stickiness12%▆▃▅█▅▅

doesn't easily adhere to itself

DOES NOT STICK

Too sticky

Advertised Vs Actual Product11%█▆▇▇▆▄

Not as advertised

Not as described

wrong description

Thin8%▂█▂▃▄▃

Quite thin layer

Thinner than I expected

A little thinner than I expected

FAQ

Common Pallet Wrapping Film questions

Answered from the same tracked data.