packing peanuts
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great269.79avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Price range
Good£5.64–£27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Market size
Bad£91K£91K/yr · 96K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, packing peanuts is a £91K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
packing peanuts market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £105K–£131K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 64%
- Out of stock
- 11.3%
- Avg brand age
- 37 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
11
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- STORM TRADING GROUP45%
- Triplast32%
- RFE8%
- YYchan4%
- SZSYumUnion4%
- Sunrise Packaging3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top packing peanuts search terms
- packing peanuts72K/yr
- packaging peanuts6K/yr
- packing peanuts biodegradable5K/yr
- polystyrene packaging4K/yr
- polystyrene packing chips5K/yr
- packing chips4K/yr
Top packing peanuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Triplast White ECO Packing Peanuts (1 Cubic Ft) - Corn Starch Based Compostable Biodegradable & Water-Soluble - Use as Loose Fill Void Fill Packing Chips & Packaging Filler for Shipping
Triplast£6.504.6★307 rev
White Packing Peanuts Biodegradable Compostable & Water-Soluble Protective Postal Packaging Void Filler Loose Fill Packing Chips (5 Cubic Ft)
STORM TRADING GROUP£13.284.7★203 rev
White Packing Peanuts Biodegradable Compostable & Water-Soluble Protective Postal Packaging Void Filler Loose Fill Packing Chips (1.5 Cubic Ft)
STORM TRADING GROUP£7.464.7★203 rev
White Packing Peanuts Biodegradable Compostable & Water-Soluble Protective Postal Packaging Void Filler Loose Fill Packing Chips (15 Cubic Ft)
STORM TRADING GROUP£25.764.7★203 rev
1 Large Bag (15 CUBIC FEET) Of Ecoflo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies
YYchan£25.074.6★496 rev
Newest
by launch date
RFE EcoFlo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies (0.5 Cubic Feet - 14 litres)
RFE£6.6216 rev
RFE EcoFlo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies (1 Cubic Feet - 28 litres)
RFE£7.4316 rev
RFE EcoFlo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies (15 Cubic Feet)
RFE£27.5716 rev
Trojan Packaging Ecoflo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies (Rainbow 15 Cubic Feet)
Trojan Packaging£27.0641 rev
White Packing Peanuts Biodegradable Compostable & Water-Soluble Protective Postal Packaging Void Filler Loose Fill Packing Chips (5 Cubic Ft)
STORM TRADING GROUP£13.28203 rev
Trending
90-day click momentumRFE EcoFlo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies (15 Cubic Feet)
RFE£27.574.6★
RFE EcoFlo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies (1 Cubic Feet - 28 litres)
RFE£7.434.6★
Bubble Cushioning Wrap for Packaging and Mailing Heavy Small Air Bubbles 300mm x 10m Roll Packing or Storage (300mm x 10m)
Diamond plast£6.414.2★
Trojan Packaging Ecoflo Biodegradable Packing Peanuts - Protective Postal Mailing Packaging Packing Void Loose Fill Filler Filling Supplies (Rainbow 15 Cubic Feet)
Trojan Packaging£27.064.6★
White Packing Peanuts Biodegradable Compostable & Water-Soluble Protective Postal Packaging Void Filler Loose Fill Packing Chips (15 Cubic Ft)
STORM TRADING GROUP£25.764.7★
What buyers say about packing peanuts
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good value for money”
“like the idea of them being biodegradable”
“Protected the valuables when shipping”
“Entertaining for cats”
“Item as described”
“ideal as completely compostable”
“Very light weight for storage”
What buyers complain about
“When they say Large they mean LARGE”
“misleading images”
“Not worth the price”
“It is a very low-quality bubble wrap”
“Problems arise when you try to open out”
“the rain seeped through the box”
“does take up a heap of space”
Top return reasons
Common questions
- Is packing peanuts profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 14 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the packing peanuts niche?
- 8 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in packing peanuts?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.5%.
- When does demand for packing peanuts peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the packing peanuts niche?
- Listings span £5.64–£27.57; the average listing price is £13.09 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.