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Packing Peanuts

Fail

The top 5 brands take 94% of clicks, so Packing Peanuts is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£91K/yr96K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
78%top-5 click share · 8 brands · 11 sellers

Flapen Score

Packing Peanuts against its category

The dotted line is the Business, Industry & Science average. Past it, Packing Peanuts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Packing Peanuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Packing Peanuts 96K times last year and spent an estimated £91K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
7.3%
Market size, estimated
£91Ka year
Peak month
December2.0× the quietest month
Top search term
packing peanuts72K searches a year

02 · Price

A sale here is worth £13.09.

Listings sell for £13.09 on average, from £5.64 to £27.57. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.09 that is £7K to £10K a year per listing.

Average price
£13.09under the $15 to $100 sweet spot
Price range
£5.64–£27.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #5 within Packaging & Shipping Supplies. It carries 270 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
14%
Out of stock, average day
11.3%
Average rank
#5in Packaging & Shipping Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
270per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Packing Peanuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • STORM TRADING GROUP45%
  • Triplast32%
  • RFE8%
  • YYchan4%
  • SZSYumUnion4%
  • Sunrise Packaging3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Packing Peanuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Packing Peanuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • packing peanuts72K/yr
  • packaging peanuts6K/yr
  • packing peanuts biodegradable5K/yr
  • polystyrene packaging4K/yr
  • polystyrene packing chips5K/yr
  • packing chips4K/yr

Reviews and returns

What reviews say buyers love and hate about Packing Peanuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.09

When they say Large they mean LARGE

Very small bag

the roll seems tiny -

Advertised Vs Actual Product17%−0.17

misleading images

Not like the pictures at all

Images of box is misleading

Value For Money17%+0.73

Not worth the price

I just wish it was cheaper

not wort the price

Quality-Overall11%+1.89

It is a very low-quality bubble wrap

Ease Of Use11%−0.13

Problems arise when you try to open out

Love

Quality-Overall36%+1.89

Good quality

Great quality and loads of it

Repeat purchase, great quality

Value For Money23%+0.73

Good value for money

Worth buying

Reasonable price

Eco Friendliness18%+1.44

like the idea of them being biodegradable

Environmentally friendly

environmentally friendly

Security5%+0.39

Protected the valuables when shipping

Fun/Entertainment Experience5%

Entertaining for cats

Fab for encouraging creative play

Return

0.5% Return rate 66% Fixable by listing

Size-Overall49%█▃▅▃▅▇

When they say Large they mean LARGE

Very small bag

the roll seems tiny -

Advertised Vs Actual Product13%▄▄█▁▇▄

misleading images

Not like the pictures at all

Images of box is misleading

Quality-Overall8%▁█▁▁▃▃

It is a very low-quality bubble wrap

Thin7%▁▄▅█▃▁
Value For Money6%▁█▁▁▆▄

Not worth the price

I just wish it was cheaper

not wort the price

FAQ

Common Packing Peanuts questions

Answered from the same tracked data.