packing paper
Worth a lookShows low returns (0.4%), but soft demand (-2.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£337K£337K/yr · 239K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,206.24avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Price range
Bad£5.34–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, packing paper is a £337K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
packing paper market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £273K–£364K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
21
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
23%
- BEIBOON21%
- KAPCO14%
- RelianceUK11%
- Triplast10%
- SZSYumUnion10%
- U HOMOVING9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top packing paper search terms
- packing paper129K/yr
- packing paper for moving38K/yr
- packaging paper11K/yr
- packing paper for moving house11K/yr
- moving packing paper5K/yr
- paper for packing5K/yr
- newspaper offcuts5K/yr
- paper wrapping for packing4K/yr
- moving paper5K/yr
- chip shop paper4K/yr
Top packing paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Packing Paper for Moving Wrapping 100 Sheets Newspaper Offcuts Packing Paper Sheets for Moving House Box Filler Packing & Storaging Fragile 42 * 32cm
BEIBOON£6.764.3★547 rev
KAPCO A1 100 White Newspaper Offcuts Paper Sheets (20 x 30in) | Packaging for Moving House Gift Box Packing Storing Fragile Items Clothes Wrapping | Super Absorbent Food Wrapping & Chip Shop Paper
KAPCO£8.724.6★1,758 rev
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
U HOMOVING£8.414.2★128 rev
SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
SZSYumUnion£5.644.4★1,023 rev
Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels
Besitek£8.054.5★2,961 rev
Newest
by launch date
Newsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper
idolpack£8.3681 rev
Honeycomb Packaging Paper Roll 30M x 30cm Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
Dntorx£8.27142 rev
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
Dntorx£8.06142 rev
ezkart 20x30 Inch White Newspaper offcuts Paper Sheets Perfect for Fulfilling Your Packaging Needs Including Clothes Gift moving boxes House Food Wrapping Storing Other Items (100 Sheets 20x30 Inch)
ezkart£8.4246 rev
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
U HOMOVING£8.41128 rev
Trending
90-day click momentumNewsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper
idolpack£8.364.4★
Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels
Besitek£8.054.5★
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
Dntorx£8.064.5★
SZSYumUnion Honeycomb Packing Paper 92M x 30cm Packing Materials for Fragile Items Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
SZSYumUnion£17.244.4★
KAPCO 100 x A3 White Newspaper Offcuts Paper Sheets | Packaging for Moving House Storage Packing Wrapping Gift Clothes & Fragile Items Arts & Craft | Absorbent Food Wrapping & Chip Shop Paper
KAPCO£6.264.2★
What buyers say about packing paper
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality for small items”
“Worth it”
“As described”
“Easy to use”
“Great Eco product”
“Well priced and fairly strong paper”
“this came up so one would assume it was the right size”
“Really works and is durable”
“Very thick paper its good quality”
“Much less bulky”
What buyers complain about
“The size of these sheets is very small”
“Expected it to be thicker”
“The title says paper bubble wrap and the picture looks like bubble wrap. I thought this was brown paper with a bubble wrap liner. It is not.”
“a little on the expensive side”
“Cheap”
“a nightmare to recycle”
“not that sturdy”
“Rubbish”
“Problems arise when you try to open out”
“therefore the paper was ruined throughout the whole roll”
Top return reasons
Common questions
- Is packing paper profitable to sell on Amazon United Kingdom?
- The niche generates £337K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the packing paper niche?
- 14 brands and 21 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in packing paper?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for packing paper peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the packing paper niche?
- Listings span £5.34–£17.97; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 2,206 reviews — the moat a new listing must climb.