Packing Paper
Packing Paper shows low returns (0.4%), but soft demand (-2.3% this quarter) keeps it on the watch list.
Flapen Score
Is Packing Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Packing Paper is a £337K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 54/100.
Packing Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -2.3% over the last 90 days and 15.4% of searches end in a purchase.
£337K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Packing Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Packing Paper for Moving Wrapping 100 Sheets Newspaper Offcuts Packing Paper Sheets for Moving House Box Filler Packing & Storaging Fragile 42 * 32cm
- Price
- £6.76
- Rating
- 4.3/5
- Reviews
- 547
- Age
- 2y ago
KAPCO A1 100 White Newspaper Offcuts Paper Sheets (20 x 30in) | Packaging for Moving House Gift Box Packing Storing Fragile Items Clothes Wrapping | Super Absorbent Food Wrapping & Chip Shop Paper
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 1,758
- Age
- 5y ago
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 4y ago
Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 2,961
- Age
- 3y ago
Trending
90-day click momentum
Newsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 10mo ago
Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 2,961
- Age
- 3y ago
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
SZSYumUnion Honeycomb Packing Paper 92M x 30cm Packing Materials for Fragile Items Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
- Price
- £17.24
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 5y ago
KAPCO 100 x A3 White Newspaper Offcuts Paper Sheets | Packaging for Moving House Storage Packing Wrapping Gift Clothes & Fragile Items Arts & Craft | Absorbent Food Wrapping & Chip Shop Paper
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 2y ago
Newest
by launch dateNewsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 10mo ago
Honeycomb Packaging Paper Roll 30M x 30cm Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
ezkart 20x30 Inch White Newspaper offcuts Paper Sheets Perfect for Fulfilling Your Packaging Needs Including Clothes Gift moving boxes House Food Wrapping Storing Other Items (100 Sheets 20x30 Inch)
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
21
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
23%
- BEIBOON21%
- KAPCO14%
- RelianceUK11%
- Triplast10%
- SZSYumUnion10%
- U HOMOVING9%
Packing Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Packing Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- packing paper129K/yr
- packing paper for moving38K/yr
- packaging paper11K/yr
- packing paper for moving house11K/yr
- moving packing paper5K/yr
- paper for packing5K/yr
- newspaper offcuts5K/yr
- paper wrapping for packing4K/yr
- moving paper5K/yr
- chip shop paper4K/yr
What reviews say buyers love and hate about Packing Paper
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good quality for small items”
“Worth it”
“As described”
“Easy to use”
“Great Eco product”
What buyers complain about
77% of reviews“The size of these sheets is very small”
“Expected it to be thicker”
“The title says paper bubble wrap and the picture looks like bubble wrap. I thought this was brown paper with a bubble wrap liner. It is not.”
“a little on the expensive side”
“Cheap”
Packing Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Packing Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
