Packing Paper
MaybeReturns run at only 0.4% of orders. But demand is soft, at -2.3% this quarter, so Packing Paper is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 740 Business, Industry & Science niches · +5 vs the category median of 4954
- Market size
- £337K/yr239K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 21 sellers
Flapen Score
Packing Paper against its category
The dotted line is the Business, Industry & Science average. Past it, Packing Paper is stronger. Inside it, weaker.
Market
The Packing Paper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Packing Paper 239K times last year and spent an estimated £337K. The top 5 brands take 67% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
15.4% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £337K a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £337Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- packing paper129K searches a year
02 · Price
A sale here is worth £9.10.
Listings sell for £9.10 on average, from £5.34 to £17.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £9.10 that is £14K to £18K a year per listing.
- Average price
- £9.10under the $15 to $100 sweet spot
- Price range
- £5.34–£17.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Packaging & Shipping Supplies. It carries 2,206 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #105in Packaging & Shipping Supplies
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,206per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Packing Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Packing Paper for Moving Wrapping 100 Sheets Newspaper Offcuts Packing Paper Sheets for Moving House Box Filler Packing & Storaging Fragile 42 * 32cm
- Price
- £6.76
- Rating
- 4.3/5
- Reviews
- 547
- Age
- 2y ago
KAPCO A1 100 White Newspaper Offcuts Paper Sheets (20 x 30in) | Packaging for Moving House Gift Box Packing Storing Fragile Items Clothes Wrapping | Super Absorbent Food Wrapping & Chip Shop Paper
- Price
- £8.72
- Rating
- 4.6/5
- Reviews
- 1,758
- Age
- 5y ago
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 4y ago
Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 2,961
- Age
- 3y ago
Trending
90-day click momentum
Newsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 10mo ago
Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels
- Price
- £8.05
- Rating
- 4.5/5
- Reviews
- 2,961
- Age
- 3y ago
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
SZSYumUnion Honeycomb Packing Paper 92M x 30cm Packing Materials for Fragile Items Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
- Price
- £17.24
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 5y ago
KAPCO 100 x A3 White Newspaper Offcuts Paper Sheets | Packaging for Moving House Storage Packing Wrapping Gift Clothes & Fragile Items Arts & Craft | Absorbent Food Wrapping & Chip Shop Paper
- Price
- £6.26
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 2y ago
Newest
by launch dateNewsprint Packing Paper Sheets for Moving | 100 Sheets | 21.3 x 15.4 | Moving & Shipping Supplies | Wrapping & Protecting Fragile Items | Newspaper Paper
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 10mo ago
Honeycomb Packaging Paper Roll 30M x 30cm Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
ezkart 20x30 Inch White Newspaper offcuts Paper Sheets Perfect for Fulfilling Your Packaging Needs Including Clothes Gift moving boxes House Food Wrapping Storing Other Items (100 Sheets 20x30 Inch)
- Price
- £8.42
- Rating
- 4.4/5
- Reviews
- 46
- Age
- 1y ago
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
21
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
23%
- BEIBOON21%
- KAPCO14%
- RelianceUK11%
- Triplast10%
- SZSYumUnion10%
- U HOMOVING9%
Demand
Packing Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Packing Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- packing paper129K/yr
- packing paper for moving38K/yr
- packaging paper11K/yr
- packing paper for moving house11K/yr
- moving packing paper5K/yr
- paper for packing5K/yr
- newspaper offcuts5K/yr
- paper wrapping for packing4K/yr
- moving paper5K/yr
- chip shop paper4K/yr
Reviews and returns
What reviews say buyers love and hate about Packing Paper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The size of these sheets is very small
The sheets are so small
Too small
Expected it to be thicker
Not very thick
Not as thick as I expected so had to use extra layers
The title says paper bubble wrap and the picture looks like bubble wrap. I thought this was brown paper with a bubble wrap liner. It is not.
Beware misleading photo
Not like the pictures at all
a little on the expensive side
definitely not worth the money
I just wish it was cheaper
Cheap
not as good as others Ive used
Love
Good quality for small items
No complaint
Excellent product
Worth it
Good Value
Excellent value
As described
Just what I was looking for
Exactly as advertised
Easy to use
Its easy to work with as well
easy to open up
Great Eco product
Environmentally friendly
also environmentally friendly too
Return
0.4% Return rate 59% Fixable by listing
The size of these sheets is very small
The sheets are so small
Too small
Cheap
not as good as others Ive used
therefore the paper was ruined throughout the whole roll
Triplast paper
a little on the expensive side
definitely not worth the money
I just wish it was cheaper
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Chicken Toys
£45K/yr+30.1%
Optics for Home Bar
£197K/yr+50.8%
Ramp
£327K/yr+18.2%
Artificial Grass Hoover
£373K/yr+133.1%
Picket Fence
£107K/yr+33.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Packing Paper questions
Answered from the same tracked data.