Packing Foam
FailShoppers spend only $43K a year here, so Packing Foam is a Fail.
- Flapen Score
- 46 / 100Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 4946
- Market size
- £43K/yr71K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 17 sellers
Flapen Score
Packing Foam against its category
The dotted line is the Business, Industry & Science average. Past it, Packing Foam is stronger. Inside it, weaker.
Market
The Packing Foam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Packing Foam 71K times last year and spent an estimated £43K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £43Ka year
- Top search term
- packing foam22K searches a year
02 · Price
A sale here is worth £11.44.
Listings sell for £11.44 on average, from £4.45 to £18.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.44 that is £1K to £3K a year per listing.
- Average price
- £11.44under the $15 to $100 sweet spot
- Price range
- £4.45–£18.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #543 within Packaging & Shipping Supplies. It carries 350 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 57%
- Out of stock, average day
- 8.8%
- Average rank
- #543in Packaging & Shipping Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 350per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Packing Foam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
280mm x 10M Foam Wrap Roll for Underlay Packing Material Cushioning Fragile Items Foam Roll for Shipping Packing Moving Supplies
- Price
- £8.39
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 1y ago

500mm x 20M Soft Roll Foam Wrap | Protect and Cushion Fragile Items During Shipping or Storage | Moisture-Resistant Foam Insulation Underlay Packing Solution
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 3y ago

500mm x 50M Soft Foam Wrap Roll | Protecting Cushioning Fragile Items | Safe Shipping or Storage | Moisture-Resistant Foam Insulation Underlay Packing Solution
- Price
- £13.29
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 3y ago

UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
- Price
- £11.42
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

LDXDRU 10 Pack Square Foam Cube Pick Apart Foam Insert Pick and Pluck Foams Pluck Pre Cube Sheet Foams Use for Game Box Cases DIY & Tool Storage Systems - 5PCS 40 x 30 x 2.5cm / 5PCS 40 x 30 x 1cm
- Price
- £17.84
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2y ago
Trending
90-day click momentum
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
- Price
- £11.42
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
- Price
- £4.45
- Rating
- 4.2/5
- Reviews
- 5,259
- Age
- 6y ago

QWORK 4 pieces polyurethane foam 40 x 30 x 1 cm foam insert for protecting tools cameras cosmetics and handicrafts.
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 50M
- Price
- £15.87
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

LDXDRU 10 Pack Square Foam Cube Pick Apart Foam Insert Pick and Pluck Foams Pluck Pre Cube Sheet Foams Use for Game Box Cases DIY & Tool Storage Systems - 5PCS 40 x 30 x 2.5cm / 5PCS 40 x 30 x 1cm
- Price
- £17.84
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch date
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
- Price
- £11.42
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

UK SUPPLIES LIMITED 10M 20M 50M Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Insulation Underlay Cushioning for Fragile Items & Delicate Surfaces 300mm x20m
- Price
- £13.32
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 50M
- Price
- £15.87
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

QWORK 4 pieces polyurethane foam 40 x 30 x 1 cm foam insert for protecting tools cameras cosmetics and handicrafts.
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

HUALIANG 4 Pcs Polyurethane Foam Sheet Packing Foam Padding Cuttable Inserts for Tool Box Organisation Flight Cases and Tool Storage Systems(2PCS 40 * 30 * 5cm+ 2PCS 40 * 30 * 1cm)
- Price
- £12.68
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
14%
- U HOMOVING27%
- Sunrise Packaging25%
- UK SUPPLIES LIMITED14%
- ASelected8%
- LDXDRU6%
- AKOLAFE5%
- Open — no brand owns it (6 brands, 14%)
Demand
Packing Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked
Search terms
Top Packing Foam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- packing foam22K/yr
- packaging foam13K/yr
- foam wrap7K/yr
- foam packaging6K/yr
- polyethylene foam6K/yr
- packing foam roll5K/yr
- foam packing4K/yr
- foam sheets for packing3K/yr
- foam wrap roll4K/yr
Reviews and returns
What reviews say buyers love and hate about Packing Foam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The bubbles are small
IT WAS TINY BUBBLES
Extremely small
It was probably overpriced as most of these things are
Too expensive
not wort the price
get the cheap stuff from in store as it is better quality
Not good quality, was broken and super thin
Very disappointing, quality ain't that good most bubbles flat
Not as described
Misleading image
Pictures are very misleading
Not so thick
Its paper thin
Bubble wrap was quite thin
Love
Best price that I could find with good comments
Excellent quality with perforated sections
Excellent Product
It does it job
Does the job
As described
Decent value
VALUE FOR MONEY
GREAT value for money
comes in handy a lot
easy to use
EASY TO cut
Very good fit
Handy size, This could be used in so many places, Feels great, time will tell
nice big roll
Return
0.5% Return rate 68% Fixable by listing
The bubbles are small
IT WAS TINY BUBBLES
Extremely small
Very thin and flimsy
doesnt look like the photos advertised very thin
Thin and need to use double for any protection
Not as described
Misleading image
Pictures are very misleading
get the cheap stuff from in store as it is better quality
Not good quality, was broken and super thin
Very disappointing, quality ain't that good most bubbles flat
It was probably overpriced as most of these things are
Too expensive
not wort the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Packing Foam questions
Answered from the same tracked data.









