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Packing Foam

Fail

Shoppers spend only $43K a year here, so Packing Foam is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£43K/yr71K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
52%top-5 click share · 12 brands · 17 sellers

Flapen Score

Packing Foam against its category

The dotted line is the Business, Industry & Science average. Past it, Packing Foam is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Packing Foam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Packing Foam 71K times last year and spent an estimated £43K. The top 5 brands take 80% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
5.3%
Market size, estimated
£43Ka year
Top search term
packing foam22K searches a year

02 · Price

A sale here is worth £11.44.

Listings sell for £11.44 on average, from £4.45 to £18.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.44 that is £1K to £3K a year per listing.

Average price
£11.44under the $15 to $100 sweet spot
Price range
£4.45–£18.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #543 within Packaging & Shipping Supplies. It carries 350 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
57%
Out of stock, average day
8.8%
Average rank
#543in Packaging & Shipping Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
350per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Packing Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

14%

  • U HOMOVING27%
  • Sunrise Packaging25%
  • UK SUPPLIES LIMITED14%
  • ASelected8%
  • LDXDRU6%
  • AKOLAFE5%
  • Open — no brand owns it (6 brands, 14%)

Demand

Packing Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Packing Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • packing foam22K/yr
  • packaging foam13K/yr
  • foam wrap7K/yr
  • foam packaging6K/yr
  • polyethylene foam6K/yr
  • packing foam roll5K/yr
  • foam packing4K/yr
  • foam sheets for packing3K/yr
  • foam wrap roll4K/yr

Reviews and returns

What reviews say buyers love and hate about Packing Foam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.22

The bubbles are small

IT WAS TINY BUBBLES

Extremely small

Value For Money15%−0.11

It was probably overpriced as most of these things are

Too expensive

not wort the price

Quality-Overall12%+2.02

get the cheap stuff from in store as it is better quality

Not good quality, was broken and super thin

Very disappointing, quality ain't that good most bubbles flat

Advertised Vs Actual Product11%+0.81

Not as described

Misleading image

Pictures are very misleading

Thickness9%−0.11

Not so thick

Its paper thin

Bubble wrap was quite thin

Love

Quality-Overall27%+2.02

Best price that I could find with good comments

Excellent quality with perforated sections

Excellent Product

Advertised Vs Actual Product16%+0.81

It does it job

Does the job

As described

Value For Money14%−0.11

Decent value

VALUE FOR MONEY

GREAT value for money

Ease Of Use6%+0.47

comes in handy a lot

easy to use

EASY TO cut

Size-Overall5%−0.22

Very good fit

Handy size, This could be used in so many places, Feels great, time will tell

nice big roll

Return

0.5% Return rate 68% Fixable by listing

Size-Overall57%█▇█▇█▆

The bubbles are small

IT WAS TINY BUBBLES

Extremely small

Thin9%▃▃▃▂▂█

Very thin and flimsy

doesnt look like the photos advertised very thin

Thin and need to use double for any protection

Advertised Vs Actual Product7%▆▆▇▆▃█

Not as described

Misleading image

Pictures are very misleading

Quality-Overall6%▅▆▁█▆▁

get the cheap stuff from in store as it is better quality

Not good quality, was broken and super thin

Very disappointing, quality ain't that good most bubbles flat

Value For Money5%▇▁▁█▇▆

It was probably overpriced as most of these things are

Too expensive

not wort the price

FAQ

Common Packing Foam questions

Answered from the same tracked data.