Packing Foam
a small market ($43K/yr) — Packing Foam doesn't clear our bar today.
Flapen Score
Is Packing Foam profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Packing Foam is a £43K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Packing Foam: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.5% over the last 90 days and 5.3% of searches end in a purchase.
£43K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Packing Foam products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
280mm x 10M Foam Wrap Roll for Underlay Packing Material Cushioning Fragile Items Foam Roll for Shipping Packing Moving Supplies
- Price
- £8.39
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 1y ago
500mm x 20M Soft Roll Foam Wrap | Protect and Cushion Fragile Items During Shipping or Storage | Moisture-Resistant Foam Insulation Underlay Packing Solution
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 3y ago
500mm x 50M Soft Foam Wrap Roll | Protecting Cushioning Fragile Items | Safe Shipping or Storage | Moisture-Resistant Foam Insulation Underlay Packing Solution
- Price
- £13.29
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 3y ago
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
- Price
- £11.42
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
LDXDRU 10 Pack Square Foam Cube Pick Apart Foam Insert Pick and Pluck Foams Pluck Pre Cube Sheet Foams Use for Game Box Cases DIY & Tool Storage Systems - 5PCS 40 x 30 x 2.5cm / 5PCS 40 x 30 x 1cm
- Price
- £17.84
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2y ago
Trending
90-day click momentumUK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
- Price
- £11.42
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
- Price
- £4.45
- Rating
- 4.2/5
- Reviews
- 5,259
- Age
- 6y ago
QWORK 4 pieces polyurethane foam 40 x 30 x 1 cm foam insert for protecting tools cameras cosmetics and handicrafts.
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 50M
- Price
- £15.87
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
LDXDRU 10 Pack Square Foam Cube Pick Apart Foam Insert Pick and Pluck Foams Pluck Pre Cube Sheet Foams Use for Game Box Cases DIY & Tool Storage Systems - 5PCS 40 x 30 x 2.5cm / 5PCS 40 x 30 x 1cm
- Price
- £17.84
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch dateUK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
- Price
- £11.42
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
UK SUPPLIES LIMITED 10M 20M 50M Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Insulation Underlay Cushioning for Fragile Items & Delicate Surfaces 300mm x20m
- Price
- £13.32
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 50M
- Price
- £15.87
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
QWORK 4 pieces polyurethane foam 40 x 30 x 1 cm foam insert for protecting tools cameras cosmetics and handicrafts.
- Price
- £9.27
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago
HUALIANG 4 Pcs Polyurethane Foam Sheet Packing Foam Padding Cuttable Inserts for Tool Box Organisation Flight Cases and Tool Storage Systems(2PCS 40 * 30 * 5cm+ 2PCS 40 * 30 * 1cm)
- Price
- £12.68
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
14%
- U HOMOVING27%
- Sunrise Packaging25%
- UK SUPPLIES LIMITED14%
- ASelected8%
- LDXDRU6%
- AKOLAFE5%
- Open — no brand owns it (6 brands, 14%)
Packing Foam demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Packing Foam search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- packing foam22K/yr
- packaging foam13K/yr
- foam wrap7K/yr
- foam packaging6K/yr
- polyethylene foam6K/yr
- packing foam roll5K/yr
- foam packing4K/yr
- foam sheets for packing3K/yr
- foam wrap roll4K/yr
What reviews say buyers love and hate about Packing Foam
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Best price that I could find with good comments”
“It does it job”
“Decent value”
“comes in handy a lot”
“Very good fit”
What buyers complain about
91% of reviews“The bubbles are small”
“It was probably overpriced as most of these things are”
“get the cheap stuff from in store as it is better quality”
“Not as described”
“Not so thick”
Packing Foam return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Packing Foam questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
