packing foam
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great350.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£4.45–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 71K searches
According to Flapen's Amazon United Kingdom niche tracking, packing foam is a £43K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
packing foam market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #543
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 76%
- Out of stock
- 8.8%
- Avg brand age
- 36 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
52%
Top 20: 98%
Open market
14%
- U HOMOVING27%
- Sunrise Packaging25%
- UK SUPPLIES LIMITED14%
- ASelected8%
- LDXDRU6%
- AKOLAFE5%
- Open — no brand owns it (6 brands, 14%)
Demand
Weekly Amazon search volume, last 37 weeks — -16.5% search growth over the last 90 days.Top packing foam search terms
- packing foam22K/yr
- packaging foam13K/yr
- foam wrap7K/yr
- foam packaging6K/yr
- polyethylene foam6K/yr
- packing foam roll5K/yr
- foam packing4K/yr
- foam sheets for packing3K/yr
- foam wrap roll4K/yr
Top packing foam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
280mm x 10M Foam Wrap Roll for Underlay Packing Material Cushioning Fragile Items Foam Roll for Shipping Packing Moving Supplies
U HOMOVING£8.394.3★98 rev
500mm x 20M Soft Roll Foam Wrap | Protect and Cushion Fragile Items During Shipping or Storage | Moisture-Resistant Foam Insulation Underlay Packing Solution
Sunrise Packaging£9.854.4★137 rev
500mm x 50M Soft Foam Wrap Roll | Protecting Cushioning Fragile Items | Safe Shipping or Storage | Moisture-Resistant Foam Insulation Underlay Packing Solution
Sunrise Packaging£13.294.1★38 rev
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
UK SUPPLIES LIMITED£11.424.3★42 rev
LDXDRU 10 Pack Square Foam Cube Pick Apart Foam Insert Pick and Pluck Foams Pluck Pre Cube Sheet Foams Use for Game Box Cases DIY & Tool Storage Systems - 5PCS 40 x 30 x 2.5cm / 5PCS 40 x 30 x 1cm
LDXDRU£17.844.9★18 rev
Newest
by launch dateUK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
UK SUPPLIES LIMITED£11.4242 rev
UK SUPPLIES LIMITED 10M 20M 50M Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Insulation Underlay Cushioning for Fragile Items & Delicate Surfaces 300mm x20m
UK SUPPLIES LIMITED£13.3242 rev
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 50M
UK SUPPLIES LIMITED£15.8742 rev
QWORK 4 pieces polyurethane foam 40 x 30 x 1 cm foam insert for protecting tools cameras cosmetics and handicrafts.
QWORK£9.2730 rev
HUALIANG 4 Pcs Polyurethane Foam Sheet Packing Foam Padding Cuttable Inserts for Tool Box Organisation Flight Cases and Tool Storage Systems(2PCS 40 * 30 * 5cm+ 2PCS 40 * 30 * 1cm)
HUALIANG£12.6843 rev
Trending
90-day click momentumUK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 10M
UK SUPPLIES LIMITED£11.424.3★
SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
SmithPackaging£4.454.2★
QWORK 4 pieces polyurethane foam 40 x 30 x 1 cm foam insert for protecting tools cameras cosmetics and handicrafts.
QWORK£9.274.5★
UK SUPPLIES LIMITED 300MM/500MM (10M 20M 50M) Protective Foam Wrap Roll Soft Moisture-Resistant Packing Foam for Moving & Storage Cushioning for Fragile Items & Delicate Surfaces 300MM x 50M
UK SUPPLIES LIMITED£15.874.3★
LDXDRU 10 Pack Square Foam Cube Pick Apart Foam Insert Pick and Pluck Foams Pluck Pre Cube Sheet Foams Use for Game Box Cases DIY & Tool Storage Systems - 5PCS 40 x 30 x 2.5cm / 5PCS 40 x 30 x 1cm
LDXDRU£17.844.9★
What buyers say about packing foam
What buyers praise and complain about, mined from review topics.What buyers love
“Best price that I could find with good comments”
“It does it job”
“Decent value”
“comes in handy a lot”
“Very good fit”
“Great quality Foam”
“Makes nice comfy seat cushions”
“Good thickness, great value for money”
“Environmentally friendly”
“I always buy this for anything breakable”
What buyers complain about
“The bubbles are small”
“It was probably overpriced as most of these things are”
“get the cheap stuff from in store as it is better quality”
“Not as described”
“Not so thick”
“it's not very good bubble wrap at all, very flat and not like the photo”
“Very thin and flimsy”
“Feels cheap and flimsy”
“Of course, this means the inflated foam become much less dense and therefore much softer - not what I was looking for”
“Too soft”
Top return reasons
Common questions
- Is packing foam profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 21 tracked products. 90-day search growth is -16.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the packing foam niche?
- 12 brands and 17 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in packing foam?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.5%.
- What does it cost to enter the packing foam niche?
- Listings span £4.45–£18.83; the average listing price is £11.44 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.