packing
Worth a lookShows low returns (0.2%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.07–£27.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.37avg listing price — sweet spot $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,599.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad£46K£46K/yr · 73K searches
According to Flapen's Amazon United Kingdom niche tracking, packing is a £46K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
packing market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £41K–£52K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
51
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
37%
Top 20: 76%
Open market
47%
- Triplast13%
- SZSYumUnion11%
- Dntorx9%
- UK SUPPLIES LIMITED7%
- STORM TRADING GROUP6%
- REQUISITE NEEDS6%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top packing search terms
- packing34K/yr
- packing materials18K/yr
- packing materials for moving house5K/yr
- packing material5K/yr
- packing materials for fragile items5K/yr
- packaging materials4K/yr
- protective packaging3K/yr
Top packing products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Triplast Large Roll of Bubble Wrap 500mm x 100m Air Bubbles Packaging for House Moving & Packing Storage Boxes
Triplast£9.284.5★18,077 rev
SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
SZSYumUnion£5.644.4★1,023 rev
REQUISITE NEEDS 5 PACK Strong Extra large Jumbo Storage Laundry zipped bag Reusable (80 x 60 x 28 CM)
REQUISITE NEEDS£8.164.1★2,179 rev
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
Dntorx£8.064.5★142 rev
UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging
UK SUPPLIES LIMITED£11.304.4★2,527 rev
Newest
by launch dateHoneycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
Dntorx£8.06142 rev
Honeycomb Packaging Paper Roll 30M x 30cm Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
Dntorx£8.27142 rev
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
U HOMOVING£8.41128 rev
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 5m)
delka£4.102,179 rev
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)
delka£5.652,179 rev
Trending
90-day click momentumHoneycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
Dntorx£8.064.5★
UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging
UK SUPPLIES LIMITED£11.304.4★
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)
delka£5.654.4★
REQUISITE NEEDS 5 PACK Strong Extra large Jumbo Storage Laundry zipped bag Reusable (80 x 60 x 28 CM)
REQUISITE NEEDS£8.164.1★
SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
SmithPackaging£4.454.2★
What buyers say about packing
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Amazing value”
“Nice bags - sturdy”
“Great mix of sizes”
“As advertised”
“Really good storage capacity”
“Easy to Use”
“be able to carry”
“They stick really well”
“Good size of box and durable”
What buyers complain about
“Awful quality”
“Extremely small”
“Not Strong”
“Expected it to be thicker”
“Not Sticky”
“for the price I was not impressed”
“is misleading”
“Not Durable”
“Very cheap material”
“we weren't able to use it”
Top return reasons
Common questions
- Is packing profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 44 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the packing niche?
- 33 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in packing?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.2%.
- When does demand for packing peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the packing niche?
- Listings span £2.07–£27.42; the average listing price is £10.37 (sweet spot $15–$100). The average incumbent carries 7,599 reviews — the moat a new listing must climb.