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Packing

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $46K a year here, so Packing is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 740 Business, Industry & Science niches · +5 vs the category median of 49
Market size
£46K/yr73K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
37%top-5 click share · 33 brands · 51 sellers

Flapen Score

Packing against its category

The dotted line is the Business, Industry & Science average. Past it, Packing is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Packing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Packing 73K times last year and spent an estimated £46K. The top 5 brands take 47% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
6.0%
Market size, estimated
£46Ka year
Peak month
September1.4× the quietest month
Top search term
packing34K searches a year

02 · Price

A sale here is worth £10.37.

Listings sell for £10.37 on average, from £2.07 to £27.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.37 that is £1K to £3K a year per listing.

Average price
£10.37under the $15 to $100 sweet spot
Price range
£2.07–£27.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Packaging & Shipping Supplies. It carries 7,599 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#13in Packaging & Shipping Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,599per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Packing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

51

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

37%

Top 20: 76%

Open market

47%

  • Triplast13%
  • SZSYumUnion11%
  • Dntorx9%
  • UK SUPPLIES LIMITED7%
  • STORM TRADING GROUP6%
  • REQUISITE NEEDS6%

Demand

Packing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Packing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • packing34K/yr
  • packing materials18K/yr
  • packing materials for moving house5K/yr
  • packing material5K/yr
  • packing materials for fragile items5K/yr
  • packaging materials4K/yr
  • protective packaging3K/yr

Reviews and returns

What reviews say buyers love and hate about Packing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.09

Awful quality

Cheap quality

Rubbish quality

Size-Overall20%−0.11

Extremely small

Very large

not fit for purpose

Strength10%+0.51

Not Strong

So flimsy

Very flimsy

Thickness9%−0.11

Expected it to be thicker

Not very thick

Not that thick as I was expected

Adhesion/Stickiness6%−0.04

Not Sticky

doesnt stick very well at all

Tape wont stick

Love

Quality-Overall17%−0.09

Amazing quality

Great Quality - Delivered on time

Good quality boxes

Value For Money15%+1.50

Amazing value

EXCELLENT VALUE FOR MONEY

Fair Price

Strength14%+0.51

Nice bags - sturdy

They are sturdy boxes

Good and strong

Size-Overall11%−0.11

Great mix of sizes

Fits well

Good mix of sizes

Advertised Vs Actual Product10%+0.71

As advertised

Better than I expected

As described

Return

0.2% Return rate 63% Fixable by listing

Size-Overall51%███▇██

Extremely small

Very large

not fit for purpose

Quality-Overall11%▆▇▇██▆

Awful quality

Cheap quality

Rubbish quality

Strength5%▆▇█▆▇█

Not Strong

So flimsy

Very flimsy

Functionality-Overall4%▇▄▄█▄▆
Advertised Vs Actual Product4%▆▇▆▇▇█

is misleading

Misleading information

False advertising

FAQ

Common Packing questions

Answered from the same tracked data.