Packing
Packing shows low returns (0.2%), but a small market ($46K/yr) keeps it on the watch list.
Flapen Score
Is Packing profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Packing is a £46K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 54/100.
Packing: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +6.7% over the last 90 days and 6.0% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 44 products
Top Packing products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Triplast Large Roll of Bubble Wrap 500mm x 100m Air Bubbles Packaging for House Moving & Packing Storage Boxes
- Price
- £9.28
- Rating
- 4.5/5
- Reviews
- 18,077
- Age
- 7y ago
SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 4y ago
REQUISITE NEEDS 5 PACK Strong Extra large Jumbo Storage Laundry zipped bag Reusable (80 x 60 x 28 CM)
- Price
- £8.16
- Rating
- 4.1/5
- Reviews
- 2,179
- Age
- 4y ago
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging
- Price
- £11.30
- Rating
- 4.4/5
- Reviews
- 2,527
- Age
- 3y ago
Trending
90-day click momentumHoneycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging
- Price
- £11.30
- Rating
- 4.4/5
- Reviews
- 2,527
- Age
- 3y ago
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 2,179
- Age
- 1y ago
REQUISITE NEEDS 5 PACK Strong Extra large Jumbo Storage Laundry zipped bag Reusable (80 x 60 x 28 CM)
- Price
- £8.16
- Rating
- 4.1/5
- Reviews
- 2,179
- Age
- 4y ago
SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
- Price
- £4.45
- Rating
- 4.2/5
- Reviews
- 5,259
- Age
- 6y ago
Newest
by launch dateHoneycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
Honeycomb Packaging Paper Roll 30M x 30cm Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago
100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 5m)
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 2,179
- Age
- 1y ago
delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 2,179
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
33 falling
Sellers
51
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
37%
Top 20: 76%
Open market
47%
- Triplast13%
- SZSYumUnion11%
- Dntorx9%
- UK SUPPLIES LIMITED7%
- STORM TRADING GROUP6%
- REQUISITE NEEDS6%
Packing demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Packing search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- packing34K/yr
- packing materials18K/yr
- packing materials for moving house5K/yr
- packing material5K/yr
- packing materials for fragile items5K/yr
- packaging materials4K/yr
- protective packaging3K/yr
What reviews say buyers love and hate about Packing
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Amazing quality”
“Amazing value”
“Nice bags - sturdy”
“Great mix of sizes”
“As advertised”
What buyers complain about
80% of reviews“Awful quality”
“Extremely small”
“Not Strong”
“Expected it to be thicker”
“Not Sticky”
Packing return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Packing questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
