Packing
MaybeReturns run at only 0.2% of orders. But shoppers spend only $46K a year here, so Packing is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 740 Business, Industry & Science niches · +5 vs the category median of 4954
- Market size
- £46K/yr73K searches / yr
- 90-day growth
- +6.7%search demand this quarter
- Competition
- 37%top-5 click share · 33 brands · 51 sellers
Flapen Score
Packing against its category
The dotted line is the Business, Industry & Science average. Past it, Packing is stronger. Inside it, weaker.
Market
The Packing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Packing 73K times last year and spent an estimated £46K. The top 5 brands take 47% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +6.7%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £46Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- packing34K searches a year
02 · Price
A sale here is worth £10.37.
Listings sell for £10.37 on average, from £2.07 to £27.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.37 that is £1K to £3K a year per listing.
- Average price
- £10.37under the $15 to $100 sweet spot
- Price range
- £2.07–£27.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Packaging & Shipping Supplies. It carries 7,599 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 70%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Packaging & Shipping Supplies
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,599per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Packing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Triplast Large Roll of Bubble Wrap 500mm x 100m Air Bubbles Packaging for House Moving & Packing Storage Boxes
- Price
- £9.28
- Rating
- 4.5/5
- Reviews
- 18,077
- Age
- 7y ago

SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll
- Price
- £5.64
- Rating
- 4.4/5
- Reviews
- 1,023
- Age
- 4y ago

REQUISITE NEEDS 5 PACK Strong Extra large Jumbo Storage Laundry zipped bag Reusable (80 x 60 x 28 CM)
- Price
- £8.16
- Rating
- 4.1/5
- Reviews
- 2,179
- Age
- 4y ago

Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging
- Price
- £11.30
- Rating
- 4.4/5
- Reviews
- 2,527
- Age
- 3y ago
Trending
90-day click momentum
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

UK SUPPLIES LIMITED Strong Bubble Wrap (Pick Any Size 300MM to 1000MM) 300MM x 50M Lightweight Packing Wrap Roll for Shipping Moving House & Storage Protecting Packing Wrap Air Bubble Packaging
- Price
- £11.30
- Rating
- 4.4/5
- Reviews
- 2,527
- Age
- 3y ago

delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 2,179
- Age
- 1y ago

REQUISITE NEEDS 5 PACK Strong Extra large Jumbo Storage Laundry zipped bag Reusable (80 x 60 x 28 CM)
- Price
- £8.16
- Rating
- 4.1/5
- Reviews
- 2,179
- Age
- 4y ago

SmithPackaging Large Bubble Wrap Roll 300mm x 5m - Small Air Bubbles Packaging for Moving House & Packing Storage Boxes
- Price
- £4.45
- Rating
- 4.2/5
- Reviews
- 5,259
- Age
- 6y ago
Newest
by launch date
Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.06
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

Honeycomb Packaging Paper Roll 30M x 30cm Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift
- Price
- £8.27
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 1y ago

100 Sheets Newspaper Offcuts Packing Paper for Moving Box Filling Moving House Essentials Packaging Paper Sheets for Wrapping and Protecting Fragile Items 12x24
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 1y ago

delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 5m)
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 2,179
- Age
- 1y ago

delka Bubble Wrap Premium Quality Material for Fragile Items Moving Storage & Shipping Environmentally Friendly and Cost Effective (300mm x 10m)
- Price
- £5.65
- Rating
- 4.4/5
- Reviews
- 2,179
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
51
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
37%
Top 20: 76%
Open market
47%
- Triplast13%
- SZSYumUnion11%
- Dntorx9%
- UK SUPPLIES LIMITED7%
- STORM TRADING GROUP6%
- REQUISITE NEEDS6%
Demand
Packing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Packing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- packing34K/yr
- packing materials18K/yr
- packing materials for moving house5K/yr
- packing material5K/yr
- packing materials for fragile items5K/yr
- packaging materials4K/yr
- protective packaging3K/yr
Reviews and returns
What reviews say buyers love and hate about Packing
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful quality
Cheap quality
Rubbish quality
Extremely small
Very large
not fit for purpose
Not Strong
So flimsy
Very flimsy
Expected it to be thicker
Not very thick
Not that thick as I was expected
Not Sticky
doesnt stick very well at all
Tape wont stick
Love
Amazing quality
Great Quality - Delivered on time
Good quality boxes
Amazing value
EXCELLENT VALUE FOR MONEY
Fair Price
Nice bags - sturdy
They are sturdy boxes
Good and strong
Great mix of sizes
Fits well
Good mix of sizes
As advertised
Better than I expected
As described
Return
0.2% Return rate 63% Fixable by listing
Extremely small
Very large
not fit for purpose
Awful quality
Cheap quality
Rubbish quality
Not Strong
So flimsy
Very flimsy
is misleading
Misleading information
False advertising
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Packing questions
Answered from the same tracked data.









